Performance Marketing Specialist (m/f/d)

NeuroNation - Mind & Brain Health Technology; Berlin; On-site; EUR 40,000 - 55,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work model

Free access to premium tools

Training budget of EUR 1,000

Team events and workshops

Sponsored gym memberships

Job summary

NeuroNation - Mind & Brain Health Technology in Berlin is hiring a (Junior) Online Performance Marketing Specialist. In this role, you'll manage Paid Growth campaigns focusing on mobile and web user acquisition while maximizing return on ad spend. Candidates should have a passion for brain training, at least 2 years of experience in performance marketing, and strong analytical skills. The position offers flexible hours, hybrid work, and opportunities for professional growth within a vibrant team.

Qualifications

• At least 2 years of working experience in Performance Marketing.
• Deep interest in analysing engagement and retention.
• Experience using digital health or education apps.

Responsibilities

• Manage Paid Growth campaigns for user acquisition.
• Oversee performance marketing campaigns on various channels.
• Run A/B tests and new growth experiments.

Skills

Interest in Brain Training

English Communication

Performance Marketing Experience

Problem-Solving Skills

Analytical Skills

Project Management Skills

Team Player

Tools

SQL

R

Python

Job description

Your mission

As a (Junior) Online Performance Marketing Specialist / Digital Performance Marketing Manager / Paid Marketing Specialist at NeuroNation, you will lead and execute Paid Growth campaigns focused on mobile and web user acquisition, with the core responsibility of maximizing return on ad spend (ROAS). You will utilize a rapid, data-driven experimentation approach to continuously scale our products. Your efforts will directly contribute to the growth of both our B2C and Medical Brain-Training offerings, helping millions of users and patients stay mentally fit.

• Manage the Paid Growth campaigns for mobile and web user acquisition
• Be responsible for reaching ROAS goals
• Oversee and run performance marketing campaigns on following channels (GAC, ASA, Native, Social…)
• Manage and ideate creatives together with designers and copywriters for ad copy, content, landing pages
• Continuously incorporate the latest learnings into new growth experiments following a rapid experimentation approach (we use Hacking Growth by Sean Ellis)
• Run A/B tests to experiment with new ideas
• Be your own user, assure the quality of the product, and become one of the experts for cognitive training
• Live with a Growth mindset – constantly look for learning opportunities for yourself and the team
• Join the Growth and Product teams to collaboratively help millions of users and patients to stay fit
• Work closely with colleagues from Business Intelligence, Customer Care, and CRM

Your profile

• You have a deep personal interest in BRAIN TRAINING and SELF IMPROVEMENT
• You speak English with excellent written and oral communication skills.
• You have at least 2 years of working experience in Performance Marketing
• You are a passionate learner
• You have personal experience as a user of digital health, education, or productivity apps
• You have personal experience as a user of digital games
• You are in Berlin
• You have strong problem solving skills
• You have a deep interest in analysing engagement, retention, and other behavioural data
• You are well organised and have good project management skills. You can multitask and manage multiple tasks concurrently.
• You are a teamplayer and love to help out your colleagues.

Bonus

• You have experience with Games or Gamification
• You have experience or talent with UX or Visual Design
• You have knowledge of SQL, R, or Python

What We Offer

• Flexible working hours, so you can strike the perfect work-life balance and successfully juggle sport, hobbies and your career
• A hybrid role in Berlin with two days of remote working per week
• An office at Gendarmenmarkt with events, a roof terrace, snacks and drinks
• A bespoke onboarding programme that enables you to develop your skills in your role very quickly and get to know NeuroNation’s organisation, products and teams
• Free access to premium tools, such as Claude.ai Pro and DeepL
• A clear working structure where initiative and creativity are valued
• Flat hierarchies and an open feedback culture
• Varied tasks in a dynamic and innovative environment
• An energetic, motivated and well-organised team
• Team events and workshops
• Rapid career progression opportunities and a good salary
• Sponsored memberships to the gym and other sports classes
• Deutschland-Ticket
• A training budget of EUR 1,000 for your personal development

About Us

NeuroNation is a digital health company with the mission to help millions of people to regain, maintain, and improve cognitive and mental health. Supported by the Ministry of Research in several projects, awarded with the AOK-Leonardo - a digital prevention award funded by the Ministry of Health - we have the required resources and products to pursue our mission, together with clinicians and researchers worldwide.

Why You Should Join NeuroNation

At NeuroNation, we're not just creating products; we're making a real difference in people's lives. Our mission to revolutionise cognitive health through science-based brain training means that every challenge we design and every feature we develop has a purpose. We aim to help individuals live healthier, more fulfilling lives.

Impactful Work: Working with us means contributing to a product that profoundly impacts cognitive health. Our brain training programs, backed by cutting‑edge neuroscience and cognitive psychology, are designed to enhance cognitive functions, improve working memory, and elevate our users' quality of life.

Inspiring Environment: At NeuroNation, you'll join a vibrant team of passionate and innovative professionals. We believe that collaboration and creativity thrive in a fun and inclusive environment. From team‑building activities to spontaneous brainstorming sessions, we make sure that work is both productive and enjoyable.

Flexible hours: Our flexible working hours and remote work policy let you tailor your work schedule to fit your lifestyle, ensuring you can perform at your best.