Internship Paid & Owned Media Marketing

Deutsche Lufthansa AG; Freising; On-site; EUR 8,900 - 13,000; Full time

Job summary

Die Deutsche Lufthansa AG bietet ein Pflichtpraktikum im Bereich Marketing. Sie unterstützen bei Planung, Management und Optimierung internationaler Paid-Media-Kampagnen, erstellen Content für Owned Media und arbeiten eng mit internen Fachabteilungen sowie externen Agenturen zusammen.

Sie überwachen relevante Kennzahlen, erstellen Berichte und Dashboards, und tragen zur konsistenten Markenkommunikation über Newsletter, App und Website bei.

Qualifications

• Immatrikuliert im gesamten Praktikumszeitraum; aktueller Immatrikulationsnachweis erforderlich.
• Routen- und Fremdsprachenkenntnisse in Deutsch und Englisch (schriftlich und mündlich)
• Sicherer Umgang mit MS Office, insbesondere Excel und PowerPoint
• Proaktives Auftreten, Teamfähigkeit und gute Kommunikationsfähigkeiten

Responsibilities

• Bei Kampagnenplanung, -durchführung und Optimierung internationaler Paid Media Kampagnen unterstützen.
• Content-Erstellung für Owned Media (Newsletter, App, Website) erstellen und verteilen.
• KPIs überwachen, Reports und Dashboards erstellen, Kampagnenerfolg messen.

Skills

German language

English language

Teamwork

Proactive mindset

Communication

Tools

MS Office

Excel

PowerPoint

Job description

Aufgaben:

Your internship, where you'll run campaigns, create content and bring performance to life!Providing support with the planning, management and optimization of international paid media campaigns (e.g. social media ads and display advertising)Involvement in the creation and distribution of content for the Group's own channels (owned media), such as newsletters, the app or the websiteMonitoring relevant KPIs and creating reports and dashboards to measure campaign successClose collaboration with internal specialist departments and external media agencies to ensure a consistent brand imageActive involvement in cross-departmental marketing projects and support with day-to-day operations

Qualifikation:

Enrolment for the entire duration of the internship (a current certificate of enrolment and written proof of the mandatory internship must be included with the application)Confident and fluent communication in German and English (spoken and written)Proficient use of MS Office, particularly Excel (for analysis) and PowerPoint (for presentations)You are known for your proactive approach, ability to work well in a team and excellent communication skills

Über Uns:

The Lufthansa Group is an aviation group with operations worldwide. As the biggest airline group by revenue, it plays the leading role in its European home market. With 100.000 employees, the Lufthansa Group generated revenue of EUR 39,597m in the financial year 2025. The Lufthansa Group consists of the business segments Passenger Airlines, Logistics, MRO and Additional Businesses and Group Functions.