Head of Performance Marketing (m/f/d)

StudySmarter; München; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A dynamic edtech company in Munich seeks a Head of Performance Marketing to drive user acquisition via data-driven strategies. You will lead a talented team, manage a multi-million euro budget, and optimize campaigns across various paid channels. Candidates should have over 5 years in growth marketing, strong analytical skills, and a proven track record with significant budgets. You will collaborate across teams to enhance conversion rates and user engagement, significantly impacting millions of students.

Leistungen

Work directly with founders on strategic topics

Flexible and trust-based culture

Total ownership of your work

Qualifikationen

• 5+ years of experience in Performance or Growth Marketing in B2C tech or app subscription.
• Proven track record in scaling paid campaigns with 7-digit budgets.
• Deep expertise in paid channels such as Meta, Google, and TikTok.

Aufgaben

• Develop and execute a performance marketing strategy across various paid channels.
• Manage a multi-million-euro marketing budget focusing on efficiency and growth.
• Analyse marketing performance and optimise campaigns for ROI.

Kenntnisse

Analytical mindset

Digital marketing dynamics

Data-driven approach

Leadership

Communication in English and German

Tools

AppsFlyer

Google Tag Manager

Amplitude

Google Analytics Suite

Jobbeschreibung

Your Role

As the Head of Performance Marketing at StudySmarter, you will be responsible for scaling our global user base through data‑driven paid growth strategies. You’ll lead a talented marketing team, drive ROI across paid channels, and shape how millions of students discover and engage with StudySmarter.

In this role, you will:

• Develop and execute a performance marketing strategy across paid social, search, display, and affiliates.
• Manage and scale a multi‑million‑euro marketing budget with a focus on efficiency and growth.
• Collaborate with Product, Sales, and other teams to drive full‑funnel performance initiatives.
• Continuously analyse marketing performance and optimise campaigns for CAC, LTV, and ROI.
• Develop and improve the marketing tech stack and attribution with tools such as AppsFlyer, Google Tag Manager, etc.
• Lead, mentor, and expand a high‑performing marketing team.
• Own the marketing tech stack (AppsFlyer, Amplitude, GA4). You will ensure we have the attribution modelling required to spend millions with confidence.
• Optimise the entire conversion flow from Ad Creative to Subscription Purchase.
• Identify new channels and technologies to accelerate user acquisition and retention.

What you need to succeed

You have a strong analytical mindset, a deep understanding of digital marketing dynamics, and proven success in scaling consumer apps or digital platforms. You combine a data‑driven approach with creativity and leadership, inspiring teams to achieve ambitious growth goals.

You have:

• 5+ years of experience in Performance or Growth Marketing, ideally in B2C tech or app subscription environments.
• Proven track record in scaling paid campaigns on paid social and paid search with 7‑digit budgets per month (preferably Mobile App/Subscription).
• Deep expertise in paid channels such as Meta, Google, TikTok, and programmatic platforms.
• Strong analytical and quantitative skills, with proficiency in tools such as AppsFlyer, Amplitude, Google Analytics Suite, and more.
• Expertise in guiding a creative production team tailored to increasing ROAS in paid marketing.
• Leadership experience with cross‑functional teams.
• Excellent communication skills in English and German.

Our Tech Stack

Why StudySmarter?

• Work directly with the founders on some of the most strategic, high‑impact topics.
• Total ownership and speed – we enable you to get things done.
• A truly flexible, fun, trust‑based culture with the smartest minds to work with.
• Millions of active users, real data, and a product that genuinely helps people.
• Your work will be seen, measured, and celebrated – and you’ll directly shape the future of one of Europe’s top edtech companies.
• Be part of a purpose‑driven company that values creativity, ownership, and velocity.

How we hire:

Simple and fast: intro call, case or portfolio discussion with the team, conversation with the CMO/co‑founder, references. We aim to make decisions quickly.