Head of Performance

Remotely; Hamburg; Remote; EUR 90.000 - 150.000; Vollzeit

Zusammenfassung

Remotely is seeking a Senior Performance Marketing lead to own end-to-end customer acquisition across Meta, TikTok and Google. You will build a structured testing framework, manage six-to-seven-figure monthly budgets, and develop a robust measurement stack including pixels and CAPI.

You will hire and mentor media buyers while aligning data flow with creative strategy. You will navigate the strict compliance and creative requirements of the diet and wellness category, scale spend aggressively,

Qualifikationen

• 5 years in performance marketing, with team leadership experience.
• Proven ability to scale six-to-seven-figure monthly ad budgets.
• Experience with Meta, TikTok and Google ads.
• Knowledge of measurement stacks (GA4, pixels, server-side tracking).
• Structured experimentation with statistical rigor.
• Fluent in German and English.

Aufgaben

• Own end-to-end customer acquisition across Meta, TikTok and Google.
• Build a structured testing framework across audiences, bids, offers and landing pages.
• Develop measurement and attribution stack (pixels, CAPI, incrementality testing).
• Navigate compliance and creative demands of the diet and wellness category while scaling spend.
• Hire, manage and mentor media buyers and agency partners.
• Collaborate with Creative Strategist to align data with creative briefs.
• Report on contribution margin, CPA, LTV, MER and payback period.

Kenntnisse

Performance marketing

Team leadership

Budget management

Data-driven decision making

Experimentation

Tools

GA4

Pixel tracking

CAPI

Attribution tools

Jobbeschreibung

Most performance marketers can spend a budget. Very few can turn it into a system that spits out predictable, profitable growth month after month, inside one of the most restricted ad categories there is, without cutting corners on compliance or creative.

If MER, CPA and payback period are your language, and "vanity metrics" makes you wince, keep reading.

This is a full-time, remote role (regular travel to the Hamburg office will be required)

WHAT'S IN IT FOR YOU

• Full P&L ownership. You set the targets, allocate the budget and answer for the results; no sign-off required.
• Real autonomy over six-to-seven-figure monthly budgets across Meta, TikTok and Google, with the runway to build the testing and measurement stack from scratch.
• A direct hand in building the team. You'll hire and mentor media buyers and work side by side with the Creative Strategist, shaping how creative and data feed into each other.
• A seat at the strategy table, not just execution, in a category where getting compliance and creative right actually matters.
• A hybrid setup that respects deep work, in-office time when it counts, and flexibility the rest of the week.

WHAT YOU'RE GETTING INTO

• Own new customer acquisition end-to-end across Meta, TikTok and Google, with full responsibility for strategy, budget and results.
• Build a structured testing framework across audiences, bids, offers and landing pages, killing losers fast and scaling winners hard.
• Build the measurement and attribution stack from the ground up, including pixels, server-side tracking (CAPI) and incrementality testing, so every call is made on real data, not last-click
• Navigate the unique compliance and creative demands of the diet and wellness category while scaling spend aggressively.
• Hire, manage and mentor media buyers, holding them and agency partners to clear, measurable targets.
• Partner closely with the Creative Strategist, feeding performance data back into briefs so the creative pipeline always knows what's winning and why.
• Report on contribution margin, CPA, LTV, MER and payback period, connecting every euro of spend directly to the bottom line.

WHO YOU ARE

• You have 5 years in performance marketing, including time leading a team, ideally inside a high-growth D2C, FMCG or performance agency environment.
• You've profitably scaled six-to-seven-figure monthly ad budgets across Meta, TikTok and Google.
• You think in contribution margin, not just ROAS. CPA, LTV, MER and payback period are your language.
• You've built or owned a measurement stack: GA4, pixel and server-side tracking (CAPI), attribution tooling, incrementality or MMM approaches.
• You run structured experiments with real statistical rigor: clean hypotheses, proper sample sizes, decisions based on significance rather than gut feel.
• You know platforms down to account structure, bid strategy and algorithm behaviour, and how to keep them stable at scale.
• You've hired, developed and held media buyers and agency partners accountable to clear targets.
• You speak German and English fluently