Performance Marketing Lead

Meyandy LLC; Berlin; Vor Ort; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

Almedia, Berlin, is seeking a Performance Marketing Lead to design and own the growth strategy, targeting ambitious daily ad spend and strong UA performance across key channels.

Lead multi-channel campaigns (Meta, TikTok, Google) with multi-million euro budgets, build robust analytics, and collaborate with Product, Data, Engineering and Creative teams to scale user acquisition and LTV.

Qualifikationen

• 7+ years of senior performance marketing leadership.
• Proven ability to scale daily UA budgets to $100k+.
• Strong knowledge of Google Ads and App Install Networks.
• Ability to identify and launch new acquisition channels.
• Analytical mindset with attribution modeling experience.
• Experience in mobile apps, fintech, or gaming preferred.

Aufgaben

• Develop & own growth strategy to meet ambitious daily ad spend goals.
• Lead multi-channel execution across Paid Social and Google Ads.
• Manage multi-million dollar budgets with autonomy.
• Identify and launch new UA channels from scratch.
• Collaborate with Product, Data, Engineering, and Creative teams to optimize funnels.
• Establish measurement frameworks and translate data into strategic actions.

Kenntnisse

Performance marketing

Senior leadership

Google Ads

App Install Networks

New channel development

Analytical rigor

Budget management

Tools

Meta Ads Manager

TikTok Ads Manager

YouTube Ads

Jobbeschreibung

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000). We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.

Performance Marketing Lead Salary range: €80 000 - 120 000 /annum

Performance Marketing Lead — Almedia, Berlin.

What You'll Do

• Develop & Own Growth Strategy: Design and execute the overarching performance marketing strategy to achieve ambitious daily ad spend goals (targeting $100k+ USD/day), continually optimizing for User Acquisition (UA) and Lifetime Value (LTV).
• Lead Multi-Channel Execution: Direct high-budget UA campaigns across a diverse portfolio including Paid Social (Meta, TikTok) and Google Ads (Search, Display, App Campaigns, YouTube), ensuring a balanced and high-performing channel mix.
• Strategic Budget Allocation: Manage multi-million dollar budgets with full autonomy. You will make data-driven decisions to shift spend toward high-performers and pause underperforming initiatives to ensure optimal ROI and maximum scale.
• Identify & Launch New Channels: Proactively research, test, and lead the successful launch of new UA channels from scratch, expanding our reach to untapped audiences and fostering continuous growth.
• Cross-Functional Growth Leadership: Collaborate strategically with Product, Data, Engineering, and Creative teams to identify new growth levers, improve conversion funnels, and ensure creative assets align with channel-specific best practices.
• Advanced Analytics & Reporting: Establish robust measurement frameworks and conduct deep-dive analyses on multi-channel performance. You will translate complex data into executive-level insights that drive immediate strategic action.

What You'll Bring

• Extensive Strategic Leadership: Senior-level experience (7+ years) in performance marketing, with a demonstrable track record of scaling UA budgets to $100k+ USD daily.
• Platform Agnostic Expertise: Deep, hands-on expertise across Google Ads, and App Install Networks. You understand the unique algorithms and optimization levers of each platform.
• New Channel Development: Proven ability to identify and successfully scale new acquisition channels from the ground up.
• Analytical Rigor: Proficiency in dissecting complex performance data, building attribution models, and formulating high-impact strategies based on unit economics.
• Industry Preference: Experience in mobile apps, fintech, or gaming is highly preferred, with a strong grasp of user retention and monetization dynamics.