Head of Media and Marketing Data (m/w/d)

Queisser Pharma GmbH & Co. KG; Flensburg; Vor Ort; EUR 100.000 - 125.000; Vollzeit

Zusammenfassung

A leading pharmaceutical company in Germany seeks a Head of Media and Marketing Data to lead the media team and shape the global media strategy. This role emphasizes data-driven marketing automation and performance marketing, requiring strong leadership and communication skills. The ideal candidate has senior-level experience, a technical or business background, and is fluent in German and English. The position offers competitive benefits including flexible hours, a company cafeteria, and support for professional development.

Leistungen

Flexible working hours

30 days vacation

Company cafeteria with free beverages and fruit

Fitness room and subsidised job ticket

Company pension plan

Support for professional development

Childcare cooperation with local preschool

Qualifikationen

• Several years of leadership experience with marketing focus.
• Passion for consumer-oriented media activities.
• Experience in data-driven marketing automation and data science.
• High sense of responsibility and a pragmatic hands-on mindset.
• Structured, goal-oriented work style.

Aufgaben

• Lead and develop the Media team to meet growth goals.
• Shape the global media strategy in collaboration with agencies.
• Build a cross-channel data-driven marketing optimisation system.
• Define clear KPIs with management and optimise media performance.
• Report to the Global Head of Marketing & Innovation.

Kenntnisse

Leadership experience in media or data-science teams

Data-driven marketing automation

Performance marketing

Strong communication skills

Fluent in German and English

Ausbildung

Completed technical or business degree

Jobbeschreibung

Head of Media and Marketing Data (m/w/d)

Apply for the position at Queisser Pharma GmbH & Co. KG.

Queisser Pharma develops, produces and distributes over‑the‑counter pharmaceuticals, dietary supplements and medical devices. Our brands Doppelherz and Protefix hold leading positions in their respective markets. They are distributed through pharmacies, drugstores, consumer markets and e‑commerce to end consumers in Germany and abroad (40 % overseas). In addition, we distribute other brands such as Stozzon, Litozin and Tiger Balm in Germany.

Responsibilities

• Lead and further develop the Media team with Performance‑Marketing and Retail‑Media managers; shape the global media strategy to meet long‑term growth and profitability goals.
• Orchestrate all media activities in collaboration with external media agencies.
• Build a cross‑channel data‑driven marketing optimisation system culminating in a comprehensive cross‑media attribution model.
• Develop a channel‑cross reporting infrastructure for media performance and its impact on sales and revenue.
• For the growing D2C e‑commerce segment, build a marketing automation system and optimise with a long‑term focus on CLV.
• Coordinate internal and external tech partners and define requirements for tracking setup and data warehousing.
• Define clear KPIs with management and continuously optimise media mix and performance, focusing on revenue growth and brand awareness.
• Report to the Global Head of Marketing & Innovation.

Profile

• Several years of leadership experience in media or data‑science teams with marketing focus.
• Passion for consumer‑oriented media activities.
• Experience in data‑driven marketing automation, performance marketing and data science.
• Strong communication skills; able to lead your own team and establish collaborative relationships with internal and external stakeholders.
• High sense of responsibility, initiative and a pragmatic hands‑on mindset.
• Structured, goal‑oriented work style, interested in redesigning business processes.
• Completed technical or business degree or comparable academic qualification.
• Excellent German and English language skills in speaking and writing.

Benefits

• Flexible working hours, 30 days vacation.
• Company cafeteria with free beverages and fruit.
• Fitness room and subsidised job ticket.
• Company pension plan, support for professional development, childcare cooperation with local preschool.

Important Note

A valid work permit for Germany is required for non‑EU citizens. Applications without a valid work permit and sufficient German language skills may not be considered.

Job Details

• Seniority level: Director
• Employment type: Full‑time
• Job function: Marketing and Sales (Marketing Services)