Head of Marketing

Limehome; München; Hybrid; EUR 120,000 - 180,000; Full time

Job summary

Limehome ищет руководителя маркетинга в Мюнхене для разработки и реализации стратегии удержания гостей, превращения их в повторных клиентов и роста кривой лояльности. Ваша роль объединит CRM, персонализацию и аналитику для создания бесшовного гостевого пути.

Вы будете формировать дорожную карту маркетинга совместно с Продуктом, Операциями и Технологиями, руководить командой и оптимизировать маркетинговые каналы и инструменты. Офис гибридный, возможна частичная работа из дома.

Qualifications

• 6+ лет опыта в маркетинге/росте с опытом руководства командой
• Успешный опыт в удержании клиентов и построении долгосрочных отношений в потребительском бизнесе
• Широкий практический опыт с полным стеком маркетинга: CRM, автоматизация, аналитика и атрибуции
• Сильное понимание поведения клиентов и тестирования на основе данных

Responsibilities

• Владение стратегией удержания и программы лояльности, анализ сегментации и тестирования
• Определение направления маркетинга и дорожной карты для команды, с фокусом на существующих клиентах
• Руководство и развитие команды маркетинга, постановка целей и поддержка сотрудников
• Формирование синергии между маркетингом, продуктом, операциями и техниками для улучшения клиентского пути
• Контроль и развитие маркетингового стека и мер успеха

Skills

Marketing leadership

CRM & retention

Data-driven decisions

Cross-functional collaboration

People management

Tools

CRM

Automation

Personalization

Analytics

Attribution

Job description

Описание: Let’s shoot for the stars: Limehome delivers stays guests love. Your mission: turn that love into loyalty, and make returning guests our strongest growth engine.

Задачи:

Make Limehome memorable: Turn a great, comfortable stay into a reason for guests to choose us again the next time they travel. Own and further develop our retention and repeat-guest strategy, using customer insight, segmentation, CRM, messaging, incentives and experimentation to understand what really brings guests back, and turn those insights into growth. Set the marketing direction for Limehome and translate company strategy and targets into a clear, focused roadmap for the team, with existing customers at its core. Decide where we invest time, budget and energy, and resolve competing priorities so the team works on what moves the needle. Lead, develop and empower the Marketing team, giving specialists clear goals, ownership and the support they need to succeed. Shape both our digital and physical product together with Product, Operations and Tech, so that every touchpoint, from booking to check-out, gives guests a reason to stay with us again. Oversee and continuously improve our marketing tech stack across CRM, automation, personalization, data and measurement to power a seamless, personalized guest journey.

Требования:

6+ years of experience in Marketing, Growth or a comparable consumer-focused role, including several years leading teams. A proven track record of setting direction, making clear prioritization calls and driving a team from strategy to measurable impact. Strong experience in retention, CRM and building long-term customer relationships in a consumer business, ideally in hospitality, travel or another fast-growing environment. A broad, hands-on understanding of the full marketing tech stack, including CRM, automation, personalization, analytics and attribution. A strong instinct for customer behaviour, combined with a rigorous, data-driven test-and-learn mindset. Experience working cross-functionally with Product and Operations to influence the customer experience beyond classic marketing channels. The leadership presence and commercial judgement to run the Marketing function and get its disciplines working together.

We're designed to stay because:

• Hybrid Office Model: We offer a flexible and empowering work environment - you can choose to work 100% from our office or partially from home and the office.
• Visa & Language Support: We’ll support you during your visa process and with learning German on every language level after passing your probation period.
• Relocation Support: We'll financially support your move to Munich if you live further away than 300km from our office.
• Oneteam: We are #oneteam with a transparent company culture by staying up to date with each other through team stand-ups, regular All-Hands and suite events (Summer, Wiesn, Christmas).
• Growth and Development: We make sure that you keep growing - through constant feedback, peer reviews and exchanges with focus on your development.
• Limitless learning: We offer you the possibility to choose an external development format that will help you in reaching your full potential without any limits in budget.
• Workation: You have the chance to work twice per year for a duration of up to 4 weeks from a different country in the European Union. Our Limehomies love traveling so we want to give them the chance to work from inspiring new locations regulary.
• Sabbatical: After your 1.5 years with Limehome we offer the possibility for a 3-month sabbatical. You can use it for whatever you want: may it be traveling, spending time with your besties or volunteering.
• Everything for our Limehomies: We focus on your physical wellbeing (Urban Sports Club), to your mental wellbeing (Nilo.health), or even staycations in one of our beautiful Limehomes, and many more suite benefits.

Join us and find out!

Условия:

Limehome is a leading tech-enabled operator in the hospitality industry offering functional, design accommodations across Europe. Using proprietary technology, Limehome delivers comfortable and convenient stays with a seamless digital guest experience for business and leisure travellers. Our vision is to be the first choice in travel for everyone, everywhere. By now, our portfolio consists of more than 10,000 apartments and hotel rooms under contract across 150 cities in 13 European countries.