CRM Manager (m/f/d)

Limehome; München; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid office

Visa support

Relocation support

Oneteam culture

Growth opportunities

Learning budget

Workation travel

Sabbatical

Wellbeing programs

Job summary

Limehome is seeking a CRM Manager to strengthen guest relationships and drive repeat bookings by owning the CRM strategy across the guest lifecycle. You will craft timely, personalized communications using segmentation and experimentation, influencing retention and business growth.

You will collaborate with Marketing and other teams to plan journeys, test content, and optimize timing across channels while maintaining high standards for guest communications and experience.

Qualifications

• 4+ years in CRM, lifecycle marketing, retention or related role.
• Experience delivering CRM campaigns and automated journeys.
• Strong segmentation/personalization and lifecycle strategy understanding.
• Analytical mindset; measures campaign performance to drive improvement.
• Customer-focused approach to encourage repeat bookings.
• Experience with CRM platforms; familiarity with CDPs is a plus.
• Strong project management and collaboration from planning to execution.

Responsibilities

• Own the CRM roadmap across the guest lifecycle with focus on engagement and repeat bookings.
• Develop segmentation, messaging and campaign plans around guest needs and lifecycle stage.
• Plan and deliver automated journeys and campaigns with Marketing and other teams.
• Test and optimize content, timing, channels and incentives for meaningful engagement.
• Track and analyze campaign performance and translate results into recommendations.
• Collaborate with Marketing Tech & Content Specialist to improve data, tooling and execution.
• Maintain high standards for communication quality and guest experience.

Skills

CRM strategy

Segmentation

Campaign management

Analytics

Cross-functional collaboration

Project management

Tools

Marketing automation platforms

CDPs

CRM software

Job description

Let’s shoot for the stars:

We’re looking for a CRM Manager to build stronger relationships with our guests and give them compelling reasons to return to Limehome.

Job Description

Let’s shoot for the stars: We’re looking for a CRM Manager to build stronger relationships with our guests and give them compelling reasons to return to Limehome.

You’ll own our CRM strategy across the guest lifecycle, from booking and pre‑arrival communications to post‑stay engagement and repeat booking. Using customer insight, segmentation, relevant messaging and experimentation, you’ll develop useful, timely communications that improve the guest experience and contribute to retention and business growth.

How You’ll Be Hosting With Heart

• Own the CRM roadmap across the guest lifecycle, with a focus on guest engagement, retention and repeat bookings
• Develop segmentation, messaging and campaign plans around guest needs, behavior and lifecycle stage
• Plan and deliver automated journeys and campaigns, working with Marketing and relevant teams
• Test and optimize content, timing, channels and incentives to understand what drives meaningful engagement and return stays
• Track and analyze campaign and lifecycle performance, turning results into clear recommendations
• Work with the Marketing Technology & Content Specialist and other stakeholders to improve data, tooling and execution
• Maintain high standards for communication quality, consistency and the guest experience

Job Requirements

• 4+ years of experience in CRM, lifecycle marketing, retention or a related role
• Experience developing and delivering CRM campaigns and automated customer journeys
• Strong understanding of segmentation, personalization and customer lifecycle strategy
• Analytical skills and experience measuring campaign performance and using results to improve activity
• A customer-focused approach and an understanding of what encourages guests to book again
• Experience with CRM and marketing automation platforms; familiarity with CDPs is a plus
• Strong project management and collaboration skills, with ownership from planning through execution and optimization

We're Designed To Stay Because

• Hybrid Office Model: We offer a flexible and empowering work environment - you can choose to work 100% from our office or partially from home and the office.
• Visa & Language Support: We’ll support you during your visa process and with learning German on every language level after passing your probation period.
• Relocation Support: We'll financially support your move to Munich if you live further away than 300km from our office.
• Oneteam: We are #oneteam with a transparent company culture by staying up to date with each other through team stand-ups, regular All-Hands and suite events (Summer, Wiesn, Christmas).
• Growth and Development: We make sure that you keep growing - through constant feedback, peer reviews and exchanges with focus on your development.
• Limitless learning: We offer you the possibility to choose an external development format that will help you in reaching your full potential without any limits in budget.
• Workation: You have the chance to work twice per year for a duration of up to 4 weeks from a different country in the European Union. Our Limehomies love traveling so we want to give them the chance to work from inspiring new locations regularly.
• Sabbatical: After your 1.5 years with Limehome we offer the possibility for a 3‑month sabbatical. You can use it for whatever you want: may it be travelling, spending time with your besties or volunteering.
• Everything for our Limehomies: We focus on your physical wellbeing (Urban Sports Club), to your mental wellbeing (Nilo.health), or even staycations in one of our beautiful Limehomes, and many more suite benefits. Join us and find out!

Who We Are

Limehome is a leading tech-enabled operator in the hospitality industry offering functional, design accommodations across Europe. Using proprietary technology, Limehome delivers comfortable and convenient stays with a seamless digital guest experience for business and leisure travellers. Our vision is to be the first choice in travel for everyone, everywhere. By now, our portfolio consists of more than 10,000 apartments and hotel rooms under contract across 150 cities in 13 European countries.