Head of Marketing (m/f/d)

Limehome; München; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid Office Model

Relocation Support

Visa & Language Support

Oneteam culture

Growth and Development

Workation opportunities

Sabbatical after 1.5 years

Wellbeing benefits (Urban Sports Club,

Nilo.health)

Job summary

Limehome is seeking a Marketing leader to own retention and guest loyalty strategy. You will guide the team, translate company targets into a focused roadmap, and collaborate with Product and Operations to optimise the guest journey—from booking to checkout—driving repeat stays in Europe.

Ideal candidates bring 6+ years in Marketing or Growth with people leadership, strong CRM experience, and a data-driven mindset to test and learn at scale.

Qualifications

• 6+ years in Marketing or Growth, with team leadership.
• Proven ability to set direction and prioritise to deliver measurable impact.
• Strong retention, CRM and customer relationship experience in hospitality/travel.
• Broad marketing tech stack knowledge: CRM, automation, personalization, analytics.
• Data-driven, test-and-learn mindset and strong customer behaviour instincts.
• Experience partnering with Product and Operations to improve customer experience.
• Executive leadership with commercial judgement to align disciplines.

Responsibilities

• Own and evolve our retention and repeat-guest strategy using insights, CRM, messaging and experimentation.
• Set marketing direction and translate strategy into a clear roadmap for the team.
• Lead and develop the Marketing team with clear goals and ownership.
• Shape product touchpoints from booking to check-out to drive repeat stays.
• Oversee and improve the marketing tech stack for seamless guest journeys.

Skills

Marketing leadership

Retention

CRM

Analytics

Cross-functional leadership

Growth strategy

Customer insights

Tools

CRM software

Marketing automation

Analytics tools

Job description

Let’s shoot for the stars: Limehome delivers stays guests love. Your mission: turn that love into loyalty, and make returning guests our strongest growth engine.

Job Description

Let’s shoot for the stars:

Limehome delivers stays guests love. Your mission: turn that love into loyalty, and make returning guests our strongest growth engine.

How You’ll Be Hosting With Heart

• Make Limehome memorable: Turn a great, comfortable stay into a reason for guests to choose us again the next time they travel.
• Own and further develop our retention and repeat-guest strategy, using customer insight, segmentation, CRM, messaging, incentives and experimentation to understand what really brings guests back, and turn those insights into growth.
• Set the marketing direction for Limehome and translate company strategy and targets into a clear, focused roadmap for the team, with existing customers at its core.
• Decide where we invest time, budget and energy, and resolve competing priorities so the team works on what moves the needle.
• Lead, develop and empower the Marketing team, giving specialists clear goals, ownership and the support they need to succeed.
• Shape both our digital and physical product together with Product, Operations and Tech, so that every touchpoint, from booking to check-out, gives guests a reason to stay with us again.
• Oversee and continuously improve our marketing tech stack across CRM, automation, personalization, data and measurement to power a seamless, personalized guest journey.

Job Requirements

What you need to shoot for the stars:

• 6+ years of experience in Marketing, Growth or a comparable consumer-focused role, including several years leading teams.
• A proven track record of setting direction, making clear prioritization calls and driving a team from strategy to measurable impact.
• Strong experience in retention, CRM and building long-term customer relationships in a consumer business, ideally in hospitality, travel or another fast-growing environment.
• A broad, hands-on understanding of the full marketing tech stack, including CRM, automation, personalization, analytics and attribution.
• A strong instinct for customer behaviour, combined with a rigorous, data-driven test-and-learn mindset.
• Experience working cross-functionally with Product and Operations to influence the customer experience beyond classic marketing channels.
• The leadership presence and commercial judgement to run the Marketing function and get its disciplines working together.

We're Designed To Stay Because

• Hybrid Office Model: We offer a flexible and empowering work environment - you can choose to work 100% from our office or partially from home and the office.
• Visa & Language Support: We’ll support you during your visa process and with learning German on every language level after passing your probation period.
• Relocation Support: We'll financially support your move to Munich if you live further away than 300km from our office.
• Oneteam: We are #oneteam with a transparent company culture by staying up to date with each other through team stand-ups, regular All-Hands and suite events (Summer, Wiesn, Christmas).
• Growth and Development: We make sure that you keep growing - through constant feedback, peer reviews and exchanges with focus on your development.
• Limitless learning: We offer you the possibility to choose an external development format that will help you in reaching your full potential without any limits in budget.
• Workation: You have the chance to work twice per year for a duration of up to 4 weeks from a different country in the European Union. Our Limehomies love traveling so we want to give them the chance to work from inspiring new locations regularly.
• Sabbatical: After your 1.5 years with Limehome we offer the possibility for a 3-month sabbatical. You can use it for whatever you want: may it be traveling, spending time with your besties or volunteering.
• Everything for our Limehomies: We focus on your physical wellbeing (Urban Sports Club), to your mental wellbeing (Nilo.health), or even staycations in one of our beautiful Limehomes, and many more suite benefits. Join us and find out!

Who We Are

Limehome is a leading tech-enabled operator in the hospitality industry offering functional, design accommodations across Europe. Using proprietary technology, Limehome delivers comfortable and convenient stays with a seamless digital guest experience for business and leisure travellers. Our vision is to be the first choice in travel for everyone, everywhere. By now, our portfolio consists of more than 10,000 apartments and hotel rooms under contract across 150 cities in 13 European countries.