Head of Marketing

Consumer Electronics; Frankfurt; On-site; EUR 120,000 - 140,000; Full time

Job summary

Consumer Electronics is seeking a Senior Director, European Marketing to lead its next phase of international expansion from Frankfurt. Build the playbook, connect HQ to Europe, and scale a challenger brand across new markets.

Reporting to the CMO, you will translate global strategy into locally executable plans, develop scalable operating models, localisation, and go-to-market playbooks for established and emerging European territories.

Qualifications

• Proven experience scaling challenger consumer brands across Europe.
• Experience bridging global HQ and local markets.
• Expertise in localisation, transcreation and market adaptation.
• Fluent in German and English.

Responsibilities

• Lead the development of the European marketing strategy, aligned with ambitious commercial growth objectives.
• Act as the primary bridge between global headquarters and local European markets.
• Build scalable operating models that improve collaboration, planning, governance and execution across territories.
• Create repeatable go-to-market playbooks that can be deployed into new markets as the business expands.
• Develop localisation and transcreation frameworks that ensure campaigns resonate in-market while maintaining brand consistency.

Skills

Leadership

Strategy development

Go-to-market

Localization strategies

Market expansion

Stakeholder management

Cross-functional collaboration

German-English fluency

Job description

€120,000 - €140,000 Base Salary + Benefits

A rapidly growing consumer electronics brand is seeking a Senior Director, European Marketing to lead its next phase of international expansion. Build the playbook. Connect HQ to Europe. Scale a challenger brand across new markets.

With strong momentum across existing markets and ambitious growth plans across Europe, the business is investing heavily in building the infrastructure, processes and market strategies required to become a true category leader. This role will sit at the centre of that journey.

Reporting directly to the CMO, you will act as the critical link between global headquarters and European markets, ensuring that global strategy translates into commercially successful local execution. You'll lead the development of scalable operating models, localisation frameworks and go-to-market playbooks that can be deployed across both established and emerging European territories.

The Opportunity

This is not simply a campaign leadership position.

You will be responsible for creating the frameworks, processes and market-entry strategies that enable sustainable growth across multiple European territories, with an initial focus on Germany and other key expansion markets.

Working closely with the CMO, commercial leadership and retail partners, you will develop the roadmap for how the business enters, launches and scales within new European markets whilst building out your European marketing team.

Key Responsibilities

• Lead the development and execution of the European marketing strategy, aligned with ambitious commercial growth objectives.
• Act as the primary bridge between global headquarters and local European markets.
• Build scalable operating models that improve collaboration, planning, governance and execution across territories.
• Create repeatable go-to-market playbooks that can be deployed into new markets as the business expands.
• Develop localisation and transcreation frameworks that ensure campaigns resonate in-market while maintaining brand consistency.

About You

• Proven experience scaling challenger consumer brands across multiple European markets.
• Strong experience working between global headquarters and local market teams.
• Demonstrated success developing localisation, transcreation and market-adaptation strategies.
• Expertise in building go-to-market frameworks and market-entry playbooks.
• Experience creating marketing operating models, governance structures and scalable ways of working
• German and English language skills are essential

Why Join?

This is a rare opportunity to shape the European growth strategy of an ambitious consumer electronics challenger brand. You'll have direct exposure to executive leadership, significant autonomy and the chance to create the foundations that will underpin expansion across Europe for years to come.

For marketing leaders who enjoy building, scaling and creating structure in high-growth environments, this role offers genuine strategic influence and long-term career potential.