Growth Marketing Lead

Talantir; München; Hybrid; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

VSOP

Jobrad

Jobticket

Wellpass

Offices in Munich & Berlin or remote

Zusammenfassung

ecoplanet is seeking a highly innovative Growth Marketing Lead to own and grow our growth engine. You will mentor a small team, align cross-functional efforts, and drive opportunity creation, ROI, and sustainable expansion for Europe’s energy transition.

You will define and execute end-to-end growth initiatives, partner with agencies and internal teams, and embed AI-driven tactics into daily workflows to achieve measurable impact and long-term retention.

Qualifikationen

• Strong track record in Growth (not necessarily classic marketing).
• Deep understanding of startup dynamics, prioritization, and hypothesis testing.
• Highly pragmatic, impact-driven, and decisive.
• Excellent communication skills and the ability to adapt language and information to different stakeholders.
• Proven leadership mindset with a strong focus on team development.

Aufgaben

• Own and execute the end-to-end growth strategy, continuously refining priorities to drive measurable business impact.
• Identify, test, and scale the highest-leverage growth opportunities across channels, formats, and initiatives.
• Design and run hypothesis-driven experiments: test fast, learn quickly, double down on what works, and cut what doesnt.
• Orchestrate and align performance marketing, organic growth, content, web/CRO, analytics, and CRM toward shared growth goals.
• Partner with agencies and internal teams to steer execution while stepping in hands-on where impact is highest.
• Define, track, and act on the KPIs that matter, translating data into clear decisions, priorities, and recommendations.
• Own CRM strategy, segmentation, and distribution to drive lifecycle growth and retention.
• Embed AI into the daily operating system of the growth team, not just as isolated experiments.
• Build and lead a lean, high-performing growth team through coaching, prioritisation, and enablement.
• Act as a data-driven sparring partner to our founders, clearly communicating strategy, trade-offs, and progress.

Kenntnisse

Growth marketing

Startup dynamics

Hypothesis testing

Communication

Leadership

Tools

HubSpot

CRM automation

Jobbeschreibung

What We Are Building

At ecoplanet, we're building the operating system for the energy transition. Our AI-powered platform turns energy management from a cost center into a competitive advantage for European manufacturers – saving energy costs and unlocking operational efficiency. Backed by EQT Ventures, HV Capital and more and built by a team full of top-tier talent.

We've just entered a new phase for targeted commercial growth – and this is where you come in.

Why This Role Matters

TL;DR - We’re looking for a highly innovative Growth Marketing Lead to own and grow ecoplanet’s growth engine. As a team lead, you’ll mentor a small team and act as strategic driver and sparring partner to our founders. You’ll focus on opportunity creation, return on marketing spend, and building not just scalable - but sustainable growth. This is a high growth, high impact role with a team who values ownership, impact and cares deeply.

What you'll be doing

• Own and execute the end-to-end growth strategy, continuously refining priorities to drive measurable business impact
• Identify, test, and scale the highest-leverage growth opportunities across channels, formats, and initiatives
• Design and run hypothesis-driven experiments: test fast, learn quickly, double down on what works, and cut what doesn’t
• Orchestrate and align performance marketing, organic growth, content, web/CRO, analytics, and CRM toward shared growth goals
• Partner with agencies and internal teams to steer execution while stepping in hands-on where impact is highest
• Define, track, and act on the KPIs that matter, translating data into clear decisions, priorities, and recommendations
• Own CRM strategy, segmentation, and distribution to drive lifecycle growth and retention
• Embed AI into the daily operating system of the growth team, not just as isolated experiments
• Build and lead a lean, high-performing growth team through coaching, prioritisation, and enablement
• Act as a data-driven sparring partner to our founders, clearly communicating strategy, trade-offs, and progress

What You’ll Achieve

Language requirements

To ensure our messaging is clear and credible - full professional fluency in German is a must. Any additional language is a plus.

Skills, knowledge, and expertise

Must-haves

• Strong track record in Growth (not necessarily classic marketing)
• Deep understanding of startup dynamics, prioritization, and hypothesis testing
• Highly pragmatic, impact-driven, and decisive
• Excellent communication skills and the ability to adapt language and information to different stakeholders based on their knowledge of the area.
• Proven leadership mindset with a strong focus on team development

Strong Plus / Highly Relevant

• Hands‑on interest in and experience with AI in growth and marketing
• Experience with modern growth and marketing stacks (e.g. HubSpot, CRM automation)
• Understanding of SEO/GEO and AI-driven search trends
• Exposure to B2B, industrial, or Mittelstand customers - or very fast learner
• Energy sector knowledge is a big plus

What You Get

• Top of market team
• Competitive compensation (incl. VSOP)
• Jobrad, Jobticket, Wellpass, and more
• Offices in Munich & Berlin, or working remotely (your choice)
• Flexibility & autonomy
• Real impact: your work supports Europe’s transition to a smarter energy system