Senior Marketing Manager

Talantir; Hamburg; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

XCharge Europe is seeking a Senior Marketing Manager (Europe) to define and execute EU-wide marketing and go-to-market strategies that drive brand growth, demand generation, and market penetration.

You will lead integrated campaigns across digital, social, email, content, events, and emerging platforms, partnering closely with Sales, Product, Design, and Leadership to translate business goals into high-impact programs.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
• 7+ years of marketing experience, specializing in B2B, technology, energy, mobility, or related industries.
• Data-driven mindset with experience using marketing analytics, CRM, and automation tools.

Responsibilities

• Define and execute EU-wide marketing and go-to-market strategies to drive brand growth, demand generation, and market penetration.
• Lead integrated, multi-channel campaigns across digital, social, email, content, events, and emerging platforms.
• Act as a strategic partner to Sales, Product, Design, and Leadership, translating business objectives into high-impact marketing programs.
• Own experiential marketing and flagship European events, including trade fairs and conferences, from concept to execution.
• Develop compelling event, booth, and brand experiences, managing agencies, vendors, budgets, and on-site delivery.
• Lead brand strategy, positioning, storytelling, and visual identity, ensuring consistency with strong local market relevance.
• Define and oversee a creative content strategy, including social media, email campaigns, presentations, multimedia, and promotional assets.
• Monitor market trends, customer insights, and competitor activity, applying analytics and marketing technologies to optimize performance and drive innovation.

Skills

EU-wide marketing

Multi-channel campaigns

Stakeholder management

Marketing analytics

CRM & automation tools

English proficiency

Education

Bachelor's or Master's in Marketing / Business / Communications

Tools

CRM systems

Marketing automation

Analytics tools

Job description

Senior Marketing Manager (Europe)

Responsibilities include:

• Define and execute EU-wide marketing and go-to-market strategies to drive brand growth, demand generation, and market penetration
• Lead integrated, multi-channel campaigns across digital, social, email, content, events, and emerging platforms
• Act as a strategic partner to Sales, Product, Design, and Leadership, translating business objectives into high-impact marketing programs
• Own experiential marketing and flagship European events, including trade fairs and conferences, from concept to execution
• Develop compelling event, booth, and brand experiences, managing agencies, vendors, budgets, and on-site delivery
• Lead brand strategy, positioning, storytelling, and visual identity, ensuring consistency with strong local market relevance
• Define and oversee a creative content strategy, including social media, email campaigns, presentations, multimedia, and promotional assets
• Monitor market trends, customer insights, and competitor activity, applying analytics and marketing technologies to optimize performance and drive innovation

This is who you are:

• Ideally based in Hamburg or another major city in Germany
• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field
• 7+ years of marketing experience, specialized in B2B, technology, energy, mobility, or related industries
• Proven experience leading EU-wide or multi-country marketing initiatives
• Strong background in event marketing, trade fairs, and experiential marketing, including agency and vendor management
• Demonstrated success delivering integrated, multi-channel marketing strategies
• Solid expertise in brand management, content strategy, and storytelling
• Data-driven mindset with experience using marketing analytics, CRM, and automation tools
• Excellent stakeholder management and communication skills
• Fluent in English (German or other European languages are a plus)

This is what we offer:

At XCharge Europe, we are proud to be an Equal Employment Opportunity and Affimpulative Action employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or any other legally protected characteristic. Our commitment to fairness applies to all areas of employment, including hiring, promotions, training, and development opportunities. We believe diversity and inclusion aren't just ethical values, but critical drivers of innovation, creativity, and success. At XCharge Europe, everyone is treated with dignity and respect, and we are committed to fostering an environment where every employee feels valued, supported, and empowered to reach their full potential.

• Be a Catalyst for Change: Join a company that's transforming the energy landscape and driving the shift to a net-zero future.
• Innovate with Impact: Contribute to cutting-edge technology in a fast-paced environment where your ideas shape sustainable solutions.
• Work with Passionate People: Collaborate with a diverse, global team that shares a commitment to innovation and progress.
• Grow with Us: Enjoy personal and professional development in a company dedicated to your growth.
• Energizing Workspace: Stay fueled with fresh fruit, snacks, and drinks in our modern office in Hamburg.