Head of Demand Generation

Jobtailor; Deutschland; Vor Ort; EUR 120.000 - 190.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a Growth Lead to own all B2B SaaS marketing channels, driving demand and revenue growth. You will translate targets into roadmaps, manage a multi-channel plan including paid, SEO, CRO, and content, and lead cross-functional teams to deliver measurable pipeline impact.

You will work closely with product marketing to shape positioning for enterprise clients, ensure consistent brand messaging, and implement scalable processes for experimentation and growth.

Qualifikationen

• 5+ years in B2B SaaS digital growth with leadership experience.
• Proven pipeline growth and €2M+ budget ownership.
• Strong expertise in paid, CRO, and SEO/GEO strategies.
• Analytical, commercially driven, with enterprise sales awareness.
• Hands-on experience with AI agents and agentic workflows.

Aufgaben

• Own paid, organic, website, and conversion channels.
• Translate growth targets into clear priorities and roadmaps.
• Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
• Lead website structure, messaging, UX, landing pages, and CRO.
• Partner with PMM to ensure clear, differentiated positioning.
• Maintain clarity, credibility, and performance across touchpoints.
• Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
• Optimize for pipeline and revenue impact with strong attribution visibility.
• Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
• Lead revenue-focused content aligned to buyer journey and enterprise sales.
• Ensure digital design supports differentiation, clarity, and conversion.
• Own marketing-sourced pipeline targets and key revenue KPIs.
• Build quarterly growth plans and improve funnel bottlenecks.
• Lead paid, content, web, and design teams.
• Establish scalable processes and experimentation frameworks.

Kenntnisse

B2B SaaS growth

Team leadership

Pipeline growth

Budget ownership

Paid acquisition

CRO

SEO/GEO

Editorial judgment

Digital design

Enterprise sales

Analytical mindset

AI agents

Jobbeschreibung

Responsibilities

• Own paid, organic, website, and conversion channels.
• Translate growth targets into clear priorities and roadmaps.
• Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
• Lead website structure, messaging, UX, landing pages, and CRO.
• Partner with PMM to ensure clear, differentiated positioning.
• Maintain clarity, credibility, and performance across touchpoints.
• Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
• Optimize for pipeline and revenue impact with strong attribution visibility.
• Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
• Lead revenue-focused content aligned to buyer journey and enterprise sales.
• Ensure digital design supports differentiation, clarity, and conversion.
• Own marketing-sourced pipeline targets and key revenue KPIs.
• Build quarterly growth plans and improve funnel bottlenecks.
• Lead paid, content, web, and design teams.
• Establish scalable processes and experimentation frameworks.

Requirements

• 5+ years in B2B SaaS digital growth; 2+ years team leadership.
• Proven pipeline growth and €2M+ budget ownership.
• Strong expertise in paid, CRO, and SEO/GEO.
• Editorial judgment, digital design understanding, and enterprise sales awareness.
• Analytical and commercially driven.
• Hands-on experience with AI agents and agentic workflows.