Demand Generation Consultant

RemoteLeads; Deutschland; Vor Ort; EUR 50.000 - 70.000; Teilzeit

Zusammenfassung

Dormont Manufacturing Co is seeking freelance Demand Generation consultants to join their team. In this role, you will develop and execute B2B demand generation strategies designed to drive pipeline growth. Your responsibilities include planning and optimizing multi-channel campaigns across various platforms.

The ideal candidate will have a strong foundation in demand generation, experience working with sales teams, and the ability to analyze campaign performance for ongoing optimization. This contract engagement typically ranges from 10 to 40 hours per week.

Qualifikationen

• Strong foundation in B2B demand generation and pipeline marketing.
• Experience building and optimizing multi-channel campaigns.
• Ability to analyze performance data and translate insights into action.

Aufgaben

• Develop and execute B2B demand generation strategies.
• Plan, launch, and optimize multi-channel campaigns.
• Analyze campaign performance and continuously optimize for conversion.

Kenntnisse

B2B demand generation

Multi-channel campaign optimization

Marketing automation platforms

Data analysis for performance

Project management

Tools

HubSpot

Marketo

Salesforce

Jobbeschreibung

About Right Side Up

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early‑stage ventures, the fastest‑growing tech companies, and well‑established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

We’re seeking freelance Demand Generation consultants to join our talent collective and support a range of B2B clients. This role is ideal for marketers who excel at driving pipeline growth through strategic campaign planning, channel execution, and performance optimization.

Projects vary widely depending on client needs and may include building demand generation programs from the ground up, optimizing existing funnels, or scaling multi‑channel acquisition efforts. Contract engagements typically range from 10–40 hours per week.

Responsibilities

• Develop and execute B2B demand generation strategies to drive qualified pipeline
• Plan, launch, and optimize multi‑channel campaigns across paid, email, content, and events
• Partner with sales and marketing teams to align on pipeline goals and lead quality
• Build and manage lead generation funnels, including landing pages, forms, and nurture flows
• Analyze campaign performance and continuously optimize for conversion and ROI
• Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)
• Support account‑based marketing (ABM) initiatives where relevant
• Identify new opportunities to improve acquisition, engagement, and pipeline velocity

Requirements

• Strong foundation in B2B demand generation and pipeline marketing
• Experience building and optimizing multi‑channel campaigns
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Ability to analyze performance data and translate insights into action
• Experience partnering closely with sales teams to drive revenue outcomes
• Comfort working across different industries, audiences, and go‑to‑market motions
• Strong project management and communication skills

Nice to Have

• Experience in high‑growth startup environments
• Familiarity with both inbound and outbound demand generation strategies
• Experience supporting both strategic planning and hands‑on execution