Growth Marketing Manager – Lead Generation, Performance

Jobtailor; München; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

DYGITIZED is seeking a hands-on Growth Marketing Specialist to drive B2B lead generation. You will plan, build, and optimize multichannel campaigns across Google, LinkedIn, and Meta, including outbound efforts with Waalaxy and Apollo.

Create valuable content and landing pages that convert, and provide clear, data-led reporting to guide strategy. You’ll work with freelancers, clients, and the team to push innovative yet substantiated ideas, measuring CPL, CAC, and CVR to improve funnel

Qualifikationen

• Growth mindset and proven B2B lead-gen funnel experience.
• Hands-on mentality; ownership and initiative.
• Curiosity about new tools and approaches with concrete results.
• Creative thinker with substantiated ideas and numerical backing.
• Strong written and verbal communication for teams and clients.
• Pragmatic, honest, and collaborative; no ego.
• Copywriting for ads, emails, and landing pages.
• Data literacy with CPL, CVR, CAC KPIs understanding.
• Familiarity with AI tool stacks and testing mindset.
• Nice-to-have: experience with Zoho or marketing automation.

Aufgaben

• Plan and optimize multichannel B2B lead-gen campaigns across paid, organic, and email.
• Build outbound campaigns with tools like Waalaxy and Apollo.
• Create high-value content assets (whitepapers, checklists) to capture leads.
• Develop campaigns on Google, Meta, and LinkedIn; build landing pages.
• Deliver actionable reporting with insights and KPIs to improve ROI.

Kenntnisse

Growth mindset

Lead-gen funnels

Hands-on mentality

Ownership

Curiosity about tools

Creative thinking

Verbal & written communication

Pragmatism

Honesty

Team collaboration

Copywriting

Data literacy (KPIs: CPL, CVR, CAC)

AI tool usage (Claude)

Testing mindset (A/B tests)

Tools

Google Ads Manager

LinkedIn Campaign Manager

WordPress

Waalaxy

Apollo

Zoho CRM

Google Analytics

Claude (AI tools)

Jobbeschreibung

• You ensure that clicks turn into real leads.
• You are the driving force to make DYGITIZED more well‑known and to win new clients for us.
• You contribute your brilliant ideas to multichannel campaigns (paid, organic, email, etc.) to drive significant lead and customer growth.
• You plan, build, and optimize our campaigns on Google, Meta, and LinkedIn.
• You don’t just think in funnels — you build them, including landing pages.
• You define and build outbound campaigns that don’t make people click “report spam” — using tools like Waalaxy and Apollo instead of manual outreach.
• You develop high‑quality whitepapers, helpful checklists, or small tools that provide genuine value and that people are happy to exchange their contact details for.
• You keep the funnel in view, track cleanly, and deliver reporting that provides real insights — not just a graveyard of numbers.
• Existing content — especially our podcast “Never Stop Transforming” and the DYGITIZED magazine — reaches the right people through the right channels and is integrated into your paid and outbound campaigns.
• Together with our team you develop marketing campaigns that are not only loud but, above all, effective.
• For you, AI is not a buzzword but a tool.

Requirements

• Growth mindset — you’re never satisfied with “it’s fine.”
• Proven experience building B2B lead‑gen funnels — you can show campaigns and results, not buzzwords.
• Hands‑on mentality — you don’t wait for the perfect brief or for someone else to do it.
• Ownership — we don’t have a thick management layer telling you every step.
• Curiosity about new tools and approaches — you’re the person who tries a new tool before being asked.
• Creative thinker — you’re excited about unconventional campaigns and also understand that every idea needs substance (i.e., numbers and facts).
• Strong communicator — you can clearly convey ideas and results, whether to the team or in your own content.
• Pragmatism over perfectionism — you know when “good enough to learn” matters more than “perfect but three weeks late.”
• Honesty, even when it’s uncomfortable — if a campaign underperforms or an idea fails, you say so openly rather than sugarcoat or hide it.
• Team player without ego — you work closely with freelancers, clients, and the team.
• Tool stack — Google Ads Manager, LinkedIn Campaign Manager, WordPress, Waalaxy/Apollo, a CRM (ideally Zoho), Google Analytics or similar.
• Copywriting — you write good ad copy, cold email sequences, and landing page text yourself — or at least brief so precisely that little rework is needed.
• Data literacy — you don’t just read campaign data, you interpret it and derive concrete next steps — KPIs like CPL, CVR, and CAC are familiar to you.
• AI toolstack — Claude in all its variations (Chat, Projects, Agents, MCPs), plus a sense for where other AI tools can meaningfully plug into existing workflows.
• Testing mindset — A/B tests and experiments are standard for you, not the exception — you know how to test cleanly without contaminating results.
• Nice‑to‑have — experience with marketing automation (ideally Zoho), basic understanding of SEO/GEO.

Core Competencies

Demonstrates expertise in building and optimizing B2B lead‑generation funnels, utilizing tools like Google Ads Manager and Waalaxy. Strong ability to analyze campaign data and derive actionable insights while employing creative and effective multichannel marketing strategies.