Performance Marketing (B2B Lead Generation)

Bella Bona; Berlin; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Benefits dieser Stelle

High autonomy and responsibility

Opportunity for direct impact on revenue

Sustainable company with a mission-driven approach

Zusammenfassung

A leading food-tech firm based in Berlin seeks a Performance Marketing specialist for B2B Lead Generation. In this role, you will build and scale a demand generation engine, focusing on optimizing ads on Google and LinkedIn, while employing automation and AI tools. Ideal candidates should have strong experience in B2B performance marketing and a proven track record in managing successful ad campaigns. Join an ambitious team that values ownership, efficiency, and innovation in a dynamic work environment.

Qualifikationen

• Proven track record managing Google Ads and LinkedIn Ads.
• Strong experience in B2B performance marketing.
• Deep understanding of lead generation funnels.

Aufgaben

• Build and scale B2B lead generation engine.
• Own and optimize campaigns across Google and LinkedIn Ads.
• Define and track performance metrics like CPL and conversion rates.

Kenntnisse

B2B performance marketing

Google Ads

LinkedIn Ads

Automation and AI tools

Analytical thinking

Systems thinking

Tools

Claude

n8n

HubSpot

Jobbeschreibung

Overview

Bella & Bona is a venture‑capital‑backed food‑tech company offering a workplace food program that employees enjoy every day.

We are building a category‑defining company at the intersection of food, operations, and technology. As we scale, lead generation becomes a critical growth lever, and we are looking for someone to take full ownership of it.

We are hiring a Performance Marketing (B2B Lead Generation) to build and scale a high‑performing, automated demand generation engine.

This is not a traditional marketing role. You will not just manage campaigns. You will design systems that generate pipeline predictably and efficiently, using automation, data, and AI.

You will report directly to the Head of Growth and work closely with leadership on one of the most critical questions for the company:

How do we generate high‑quality B2B leads at scale, efficiently?

This role is designed for someone who combines performance marketing expertise, strong analytical thinking, and a deep automation mindset.

Your mission

Your mission is to build and scale Bella & Bona’s B2B lead generation engine. You will own the full funnel from traffic > lead > qualified opportunity, with a strong focus on measurable outcomes.

Paid acquisition & channel management

Own and scale performance across channels such as:

• Google Ads (Search, Display)
• LinkedIn Ads
• Other B2B acquisition platforms

You are responsible for:

• Campaign structure and optimization
• Budget allocation and ROI
• Continuous experimentation and iteration

Automation & AI‑driven growth systems

A core part of the role is building automated systems that improve performance and efficiency.

Examples:

• Automating campaign creation and optimization
• Building lead scraping and enrichment workflows
• Connecting tools across the marketing and sales stack
• Using AI to generate, test, and optimize creatives and copy

You should be comfortable using tools such as:

• Claude
• n8n
• HubSpot

We expect you to think in systems, not manual execution.

Funnel optimization

You will continuously improve conversion rates across the funnel:

• Ad > landing page
• Landing page > lead
• Lead > qualified opportunity

This includes:

• Landing page optimization
• Messaging and positioning
• Lead quality improvement

Data & performance analysis

You will define and track key metrics such as:

• Cost per lead (CPL)
• Cost per qualified opportunity
• Conversion rates across the funnel
• Channel performance

You will use data to:

• Identify bottlenecks
• Prioritize experiments
• Allocate budget effectively

Your profile

We are looking for someone who operates at a high level of intensity and ownership.

You likely bring:

• Strong experience in B2B performance marketing
• Proven track record managing Google Ads and LinkedIn Ads
• Deep understanding of lead generation funnels
• Strong analytical and structured thinking
• High ownership and execution focus

You are extremely strong with automation and AI

• You use AI tools like Claude daily
• You are comfortable building workflows with Clay / n8n / Zapier / similar tools
• You constantly look for ways to eliminate manual work

You are the type of person who:

• Builds systems instead of doing repetitive tasks
• Tests fast and learns fast
• Thinks in experiments and iteration cycles
• Is obsessed with performance and efficiency

Experience in high‑growth startups, agencies, or performance‑driven environments is a strong plus.

Why us?

• Full ownership of a core growth function
• Direct impact on company revenue
• Opportunity to build a scalable lead generation engine from scratch
• Work at the intersection of marketing, data, and technology
• High autonomy and responsibility
• Fast‑paced, ambitious environment

Bella & Bona's Team Culture

• Mission‑driven and long‑term oriented – we focus on building a sustainable company with real impact
• Strong sense of ownership – we take responsibility and act like founders
• Open and proactive communication – clarity, honesty, and solutions matter
• High execution standards – we move fast and care deeply about results
• Continuous learning mindset – we constantly improve how we work
• Customer‑centric approach – everything starts with delivering great experiences