Growth marketing manager in energy

Rabot Energy; Berlin; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Colleague discount on Rabot Energy tar

Urban Sports Club partnership

Deutschlandticket

Job summary

Rabot Energy ищет руководителя по росту и аналитике для разработки и оптимизации лендингов и онлайн‑магазина. Ваша задача — тестировать цены, варианты сборок и этапы оформления, улучшать доверие пользователей и показатели конверсии.

Вы будете отвечать за бюджет платной рекламы, CAC и маржинальность, строить системы атрибуции и KPI, а также пытаться внедрять решения на базе AI и данных. Опыт управления командой обязателен.

Qualifications

• Вы демонстрировали масштабирование объяснимого продукта и показали, какие рычаги сработали.
• Вы сами копаете в данные, а не ждете отчеты.
• Уверенная работа с SQL или BigQuery и аналитическими инструментами.
• Числа для вас ценны, если ясно, что за ними следует.
• У вас есть опыт руководства командами или подрядчиками.
• Вы сами делаете вещи, когда это быстрее, и расширяете функции.
• При любом задании оцениваете, как подойти по‑разному с помощью ИИ.

Responsibilities

• Вы отвечаете за три метрики: рост продаж, конверсию лидов в покупки и CAC.
• Разрабатываете landing page и онлайн-магазин, тестируете цены, сборки, шаги оформления, элементы доверия.
• Управляете бюджетом на платную рекламу и отслеживанием CAC и маржинальности, строите KPI и дорожную карту роста.
• Организуете пути пользователя от лида к покупке и возвращение брошенных корзин.
• Обеспечиваете атрибуцию и надежное отслеживание (GA4, серверная часть, управление согласием) и строите систему KPI.

Skills

SQL/BigQuery

Web analytics

Experiment design

Data-driven decisions

Cross-functional leadership

Tools

GA4

CRM systems

Server-side tracking

Job description

Описание

Rabot Energy is an independent provider of dynamic electricity tariffs for households and businesses. With smart purchasing strategies and automated control, we shift flexible consumption to hours with low market prices. This helps households and businesses optimize their electricity costs. Our vision is to enable all customers to control their electricity consumption intelligently and benefit from low-cost market hours.

Задачи

You are responsible for three metrics: top-line sales, the conversion rate from lead to purchase, and CAC. Everything you do contributes to these three numbers. You are responsible for building and shaping our landing page and online shop. You test price presentation, bundles, checkout steps, and trust elements, and systematically use the results to improve conversion. You are responsible for the paid budget and manage campaigns based on CAC and contribution margin, not clicks. You build the journeys that lead prospects to a purchase, from lead nurturing to recovering abandoned carts. You ensure accurate attribution and reliable tracking (GA4, server-side, consent management) and build the KPI system the Growth team uses to manage its goals. You ensure sound testing methodology in the shared experiment backlog, so decisions are based on data rather than gut feeling. Sometimes you build things yourself; sometimes you coordinate the experts in our marketing platform team (SEO, PR, paid media, and more). You decide what is right based on the Growth roadmap and available capacity.

Требования

You have demonstrably scaled an explanatory product and can show which levers made a difference. You dig into the data yourself instead of waiting for reports. You are confident using SQL or BigQuery and common analytics tools, connect sources such as web analytics, CRM, and ad platforms, and derive concrete recommendations. A number is only valuable to you when it is clear what follows from it. You think in hypotheses rather than opinions. You have practical experience with attribution models and experiment design, understand the limits of statistical significance, and draw clear conclusions even when they disprove your assumptions. You have already managed teams or service providers across departments. You align everyone around a common goal and persuade through clarity and data rather than hierarchy. You build things yourself when that is faster and empower others when scaling is needed. When you see a problem, you do not wait for someone else to solve it. You take responsibility and see things through. A good decision today beats a perfect one next week. For every task, you first ask how it could be approached differently with AI, not just more quickly. Whether analysis, reporting, or automation, you build workflows that make a small team work like a large one. You do not need to have a purely e-commerce background. If you come from Growth, performance marketing, or product and can quickly get up to speed on new topics, that works just as well. Будет плюсом: Practical experience with e-commerce platforms and checkout optimization, experience with CRM and email automation, Product-Led Growth or in-app monetization, and knowledge of German e-commerce requirements (price disclosures and gross prices, right of withdrawal, GDPR-compliant tracking, accessibility under the BFSG)

Условия

The opportunity to help shape a mass market from the ground up, with products that make it easier for millions of people to access smart energy. You help build our own shop and checkout from the beginning. You help shape how our Growth team works and manages its goals. A small, ambitious team with a startup mentality, where you take on a lot of responsibility and ideas quickly become reality. Short decision‑making paths and an environment where you can quickly test, learn, and scale things. Transparent collaboration without politics. We celebrate mistakes as long as we learn from them. Colleague discount on the RABOT Energy electricity tariff. Urban Sports Club partnership and Deutschlandticket.