Growth marketing manager in AI
Cloover
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Benefits offered by this job
Job summary
Cloover ищет(е) Growth Marketing Manager с фокусом на AI‑инновации. Ваша задача — разворачивать стратегию роста для привлечения установочных компаний и домохозяйств, выстраивать пути конверсии и оптимизировать результаты через HubSpot, CMS и аналитику.
Вы будете работать в Berlin‑офисе, сотрудничать с командами Sales, Product и Growth, строить контент‑план, управлять внешними агентствами и достигать амбициозных KPI в условиях энерготрансформации Европы.
Qualifications
- 2+ года опыта Growth Marketing/сравнимые роли в стартапах (B2B/B2C).
- Наличие ряда проектов роста end-to-end и измеримые результаты.
- Ежедневная работа с AI-инструментами и создание рабочих процессов.
- Письменные навыки, владение немецким на родном уровне и уверенное владение английским.
- Аналитическое мышление, умение работать с конверсиями, атрибуцией и A/B тестированием.
- Опыт управления агентствами или фрилансерами.
- Опыт работы с CMS и инструментами CRM (HubSpot, Webflow/WordPress, Figma, Canva).
- Общая ориентация на владение проектами, приоритизация и скорость исполнения.
- Готовность работать в Берлине в офисе; офис‑первый формат.
- Плюсом: PR‑опыт, energy/fintech/proptech, вход на новые рынки; знание SQL, BI‑инструментов.
Responsibilities
- Growth‑проекты: выявление лешёв роста и end‑to‑end реализация совместно с командами продаж, продукта и роста.
- Activation и Lead Gen: создание кампаний, лендингов, серий писем и материалов для привлечения новых партнеров.
- Сообщения и клиентские пути: формирование позиций и сообщений для B2B и B2C, проектирование путей клиента.
- AI‑native маркетинг: использование AI для копирайтинга, автоматизаций и рабочих процессов.
- Контент: создание и управление контентом (кейсы, блог, письма, реклама, микро‑копии).
- Контракты с агентствами и партнёрами: постановка целей, бюджета и KPI.
- PR и бренд‑коммуникации: планирование PR, релизы, контакты медиа и амортизацию внимания к бренду.
- Аналитика: определение KPI, измерение в HubSpot и других инструментах, принятие решений на основе данных.
Skills
Education
Tools
Job description
At Cloover, we are building the operating system for the energy transition: a platform that helps thousands of installation companies sell more, plan faster and deliver better, and enables homeowners to get solar panels, heat pumps and electricity from one source. We are profitable, growing to over $350 million in revenue run rate, launching our own energy supplier and expanding into the UK, France and Poland. At this stage, what matters is how quickly we find and implement the right levers. As a (Senior) Growth Marketing Manager with an AI focus, you take on the growth projects with the greatest impact.
- Growth projects: You identify growth levers, prioritize them by impact and own their end-to-end implementation as projects, together with Sales, Product, Energy Operations and Growth Operations
- Activation & Lead Gen: You build campaigns, landing pages, email sequences and assets that win new installation companies and activate existing partners and their salespeople, and continuously test what converts
- Messaging & Customer Journeys: You sharpen positioning and messaging for installers (B2B) and homeowners (B2C), for new products and new markets, and design the journeys behind them
- AI-native Marketing: You use AI not just for copy, but build workflows, automations and agents that enable our team to produce content, research, campaigns and reporting in a fraction of the time
- Content: You actively produce and manage activating content (case studies, blog, white papers, email, ads, microcopy) at high quality and speed
- Agencies & Partners: You brief and manage our external agencies (e.g. website, performance) with clear goals, budgets and quality standards
- PR & Brand Communications: You own PR planning, press releases, media contacts and thought leadership, and ensure a consistent brand across all touchpoints
- Analysis: You define KPIs for your projects, measure results in HubSpot and other tools, and use data to decide what to scale and what not to
- 2+ years of experience as a Growth Marketing Manager or in a comparable role in growth, performance or content marketing, ideally at startups or scale-ups (B2B, B2C or B2B2C)
- You have owned several growth projects end to end and can demonstrate their impact with numbers
- You work with AI tools every day (e.g. Claude, ChatGPT, automation tools such as n8n, Make or Zapier) and have built your own workflows that save real time
- You write well, are a native-level German speaker and are confident in English, and can strike the right tone for trades businesses as well as the media
- You think analytically, are data-driven and know funnels, attribution and A/B testing
- You have experience managing agencies or freelancers
- You work with CMS, design and CRM tools (e.g. HubSpot, Webflow/WordPress, Figma, Canva)
- You are a generalist with a high level of ownership, prioritize clearly, confidently switch between projects and deliver quickly, even when topics change
- You are based in Berlin and enjoy working in the office. We are deliberately office-first: decisions happen in real time, and your team sits right next to you
- Будет плюсом: PR experience with your own media contacts; Experience in energy, fintech, proptech or the trades; Experience with market entry in new countries; Basic knowledge of SQL, Looker Studio or similar BI tools
Performance-based compensation. A strong base salary and a bonus tied to real results. Recognition comes when it is deserved, not just at the annual review. AI-first & uncapped. Unlimited enterprise AI, no caps, no approval process. Every role, every team. Routine work disappears so you can focus on what truly requires human judgment. Real responsibility for a real mission. From day one, you shape decisions that directly affect thousands of installation partners in Germany and Austria. We are not just building software. We are driving the energy transition across Europe. Grow faster than anywhere else. You work directly alongside the founding team and top-tier investors. If you want to start a company someday, this is the right place for you.
- The latest Apple hardware in our office in Prenzlauer Berg
- 25 vacation days
- €500 per year for professional development
- WHOOP Peak included
- After six months with us, we fully cover your WHOOP Peak membership
- Urban Sports Club (M) membership Germany Ticket, fully covered
- Cloover electricity tariff: we cover the monthly base fee for our own green electricity tariff
- Free lunch every day at the office (via Bella&Bona)
- Free dinner every day at the office (via Wolt)
- Fully equipped kitchen with breakfast, snacks and drinks
- Team events with €50 per person per month
- Employee discounts through Corporate Benefits and FutureBens
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