Growth marketing manager for CMMS software

osapiens; Berlin; Hybrid; EUR 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid work options

Global team events

Sustainable mobility options

Job summary

osapiens seeks a Growth Marketing Manager to own the CMMS product line's growth, coordinating a blend of self-serve/PLG and Sales-led demand. You’ll shape channel mix, define positioning for maintenance managers and operations leaders, and drive revenue from day one through hands-on campaign execution and AI-enabled optimization.

Hybrid work setup in Germany (Berlin preferred) with cross-functional collaboration across Product, Sales, and external agencies.

Qualifications

• 5–8+ years in digital, performance, or growth marketing, preferably in SaaS
• Hands-on PLG exposure: trials, freemium, in-product activation
• Experience building demand capture for Sales-led motion
• Deep channel expertise across paid, SEO/GEO, and digital campaigns
• Experience directing agencies or external partners
• Genuine AI fluency in marketing execution
• Ambitious, hungry to grow revenue and able to run campaigns hands-on when needed
• Fluent English required; German a plus; CMMS/industrial SaaS experience a plus

Responsibilities

• Own growth strategy across self-serve/PLG and Sales-led demand capture
• Set channel mix to hit CMMS growth targets
• Drive revenue growth with founder’s mindset, using AI to move fast
• Build CMMS market presence: website, digital ads, positioning
• Define CMMS positioning and messaging for buyers
• Own digital campaign execution across paid SEO and other channels
• Design self-serve and trial-to-activation journeys with Sales handoff
• Direct agencies and brief them to CMMS goals, maintaining hands-on involvement
• Secure cross-functional buy-in from Product, Sales, and Marketing partners
• Build AI-assisted CMMS reporting: pipeline, revenue, MQL/SQL, CPA/ROI

Skills

Growth marketing

PLG

Paid media

SEO

A/B testing

Analytics

AI in marketing

Job description

Описание:

The Growth Marketing Manager owns growth for osapiens' CMMS software – a product line for automating a company's maintenance operations, built and run with the speed and instincts of a founder driving a new product to market. The job spans building out CMMS's market presence (website, digital ads, value proposition) and pushing revenue hard from day one, across a GTM motion that blends self‑serve/PLG with Sales‑led demand capture, the majority of which flows to Sales – both need attention, neither at the other's expense.

Задачи:

• Own the growth strategy across both self‑serve/PLG and Sales‑led demand capture
• Set the channel mix to hit the CMMS‑specific growth targets, revisited as the product and market evolve
• Bring hunger to the role: chase revenue like it’s a founder’s own product, using AI to move at a high pace
• Build and own CMMS's market presence – website, digital ads, LinkedIn page, positioning, and everything else this product line needs to show up strongly, not just a set of digital assets
• Define CMMS‑specific positioning and messaging for its buyers (maintenance managers, operations leads, facility directors), in partnership with Product and Sales
• Own digital campaign execution across paid, SEO/GEO, and CMMS's other core channels – hands‑on where it matters, working through agencies where it multiplies reach; using AI to handle the volume work a full team would otherwise do
• Build the path from first interest to a qualified Sales handoff, and design the equivalent journey for self‑serve users – trial, activation, and expansion
• Direct the digital performance agency and website agency, briefing and holding them accountable to CMMS's goals – execution partners, not a substitute for this person's own hands‑on involvement
• Get every stakeholder – Product, Sales, agencies, Marketing Operations – genuinely bought in and contributing to CMMS's growth, not just informed of it
• Build and own CMMS's reporting from the ground up, AI‑assisted – pipeline, revenue, trial sign‑ups and activation, cost per MQL/SQL, channel ROI – not inheriting someone else's dashboard
• Report CMMS growth and revenue performance with commercially‑framed recommendations
• This role covers a full product's marketing ownership, and that only works with the help of AI doing what a small team normally would

Требования:

• 5-8+ years in digital, performance, or growth marketing, ideally with a track record in a fast‑growing SaaS business
• Hands‑on experience building or scaling a PLG motion – free trials, freemium, in‑product activation – not just familiarity with the concept
• Experience building demand capture for a Sales‑led motion
• Deep, practical channel expertise across paid, SEO/GEO, and digital campaigns
• Experience directing agencies or external partners, not only executing personally
• Genuine AI fluency in a marketing execution context – using AI daily to cover ground a small team would otherwise need
• Owns outcomes like a founder would – genuinely hungry to grow CMMS's revenue, not just execute a marketing plan
• Equally comfortable being hands‑on and directing others – runs campaigns personally and holds agencies accountable, as the moment requires
• Combines rigor with instinct: reads the data, but also spots and chases opportunities the data alone wouldn't surface
• Thrives without a fixed playbook – builds the approach as CMMS's market presence takes shape, rather than needing one handed to them
• Proactively brings Product, Sales, and agency partners along, rather than working in a silo and reporting out after the fact
• Fluent English required Будет плюсом: Experience in CMMS, industrial SaaS, maintenance management, or adjacent verticals (facilities, operations, asset management) is a strong plus; German is a plus

Условия:

• A purpose‑driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
• Room for creativity through collaborative teamwork and an open communication culture.
• Flexibility and team bonding with our hybrid work options.
• Fuel for your growth journey, both personally and professionally.
• Sustainable mobility options, promoting eco‑friendly commuting solutions.
• Fun team events and outings with our global teams.