Growth Marketing Manager - Performance Marketing (all genders)

Gamma; Köln; Hybrid; EUR 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Remote or hybrid work

Birthday / holiday time off

Wellbeing benefits (Wellpass/Urban)

Zusammenfassung

Gamma Placetel GmbH, part of the Gamma Group, is a leading German cloud telephony provider. We deliver modern business communication with a focus on performance marketing and scalable growth.

We seek a hands-on marketer to manage paid channels in a B2B SaaS environment. You will drive Google Ads, Meta campaigns and other channels, optimize CAC, LTV, and payback, and collaborate with Creative and Analytics teams to scale the business.

Qualifikationen

• Hands-on performance marketing with budget responsibility, ideally in B2B SaaS or consumer brands.
• Strong in at least one channel and solid in others, with evidence of CAC/LTV analysis.
• Fluent German and English; capable of cross-functional collaboration.

Aufgaben

• Own paid acquisition budget end to end: strategy, channel mix, allocation and daily optimisation.
• Plan, launch and scale campaigns across Google Ads, YouTube, Meta and other channels.
• Focus on unit economics: CAC, payback, LTV/CAC and contribution margin.
• Develop a systematic testing cadence and document learnings.
• Collaborate with Creative, Analytics, Growth, Product and Sales teams.
• Ensure accurate tracking, attribution and measurement with GA4/GTM/server-side tracking.

Kenntnisse

Performance marketing

Google Ads

Meta/ Facebook Ads

Budget ownership

A/B testing

GA4 / GTM

Cross-channel marketing

German & English (fluency)

Ausbildung

Marketing / Business / Informatics degree or equivalent

Tools

GA4

GTM

Jobbeschreibung

We are Gamma Placetel GmbH! We are part of the Gamma Group and, together, we are laying the foundations for modern communication.

Placetel is one of Germany’s leading providers of cloud telephony and modern business communication. With innovative cloud and VoIP solutions, the company already supports over 40,000 customers in making their communication flexible, efficient and location-independent. Placetel combines telephony, messaging, meetings and smart integrations into a powerful platform.

Join our team and help shape the future of business communication with us. With a spirit of innovation, a customer-focused approach and passion, we develop solutions that successfully connect people and businesses. Let’s achieve extraordinary things together – #GoodTogether.

What You Will Do

• Own our paid acquisition budget end to end – strategy, channel mix, allocation and daily optimisation – and be accountable for the outcome.
• Plan, launch and scale campaigns across Google Ads (Search, PMax, YouTube) and Meta, plus additional channels such as LinkedIn, TikTok, Reddit, native, affiliate and comparison portals.
• Manage to unit economics, not vanity metrics: trials, trial-to-paid, CAC, payback period and LTV/CAC are your scoreboard.
• Build a systematic testing cadence – audiences, bidding, offers, landing pages, creative angles – with clear hypotheses, decision rules and documented learnings.
• Work hand in hand with our Creative Strategist: you brief which angles to test, you read the results, you decide what scales and what dies.
• Own tracking, attribution and measurement together with our analytics and eCommerce colleagues – GA4, GTM, server-side tracking, conversion values, offline conversion uploads from the CRM.
• Optimise the full path from ad to trial to paid customer: landing pages, signup flow, offers and pricing tests – together with Growth, Product and Sales.
• Open up channels we do not run yet and decide quickly whether they earn a permanent budget line.
• Report performance transparently and in plain language: what worked, what did not, what we do next.

Who We Are Looking For

• Several years of hands‑on performance marketing with genuine budget responsibility – ideally in B2B SaaS and/or in a DTC or high-velocity consumer brand. Both together is the strongest profile we can imagine for this role.
• Pro in one channel, solid in the rest. You are the person others ask about Google Ads or Meta, and you can competently run the other channels yourself.
• You think in unit economics: CAC, payback, LTV/CAC and contribution margin are part of your everyday vocabulary.
• Confident with tracking, attribution and analytics setups – you fix broken measurement instead of waiting for someone else to.
• A real creative instinct: you can judge an ad, brief a better one and spot a winning angle before the data fully confirms it.
• Structured tester: hypothesis, sample size, decision rule, learning written down and shared.
• Hands‑on mentality and high ownership – you make budget calls without needing a committee.
• Fluent German and English. Our customers are German SMBs; you need to feel the language they are being sold in.
• A degree in marketing, business, business informatics or a comparable field – or an equivalent track record that speaks for itself.

Here’s what you can expect from us:

• Maximum flexibility: Flexible working hours as well as remote and hybrid working models for a healthy work‑life balance
• More time off: Extra days off on your birthday, at Christmas and on traditional Cologne holidays (e.g. Carnival)
• Health & wellbeing: Company sports via Wellpass or Urban Sports Club, as well as other health benefits
• Family‑friendly benefits: Allowances, supplementary insurance and benefits to help you balance family and work life, e.g. a nursery allowance
• A working environment with scope for creativity: Exciting projects, flat hierarchies, a high degree of personal responsibility and a secure job in a forward‑looking company
• Team & culture: A motivated, supportive team that works together across departments, as well as regular team events

Interested?

Join our team and contribute your ideas, strengths and experience. Together, we’ll shape the future of our company. We look forward to meeting you and finding out more about you. If you have any questions about the role or the application process, please feel free to contact us on [phone].