Growth Lead, Germany

Voy; Berlin; Hybrid; EUR 120,000 - 190,000; Full time

Job summary

Voy is seeking a Growth Lead to own how we acquire patients, managing a multi-channel strategy and a multi-million-euro budget. You will lead channel teams, set budgets, and drive data-backed decisions to scale beyond current figures.

Based in our Berlin HQ with a hybrid approach, you will partner with executive leadership to align growth with company goals and build scalable marketing systems across multiple markets.

Qualifications

• 7+ years leading acquisition or performance marketing.
• Managed £50M+ annual budgets and drove volume and efficiency.
• Expertise in Meta and Google at scale, with attribution knowledge.

Responsibilities

• Own acquisition end to end and manage multi-channel budget.
• Lead channel teams and set goals, provide feedback, raise the bar.
• Decide budget allocation and back calls with data.

Skills

Growth leadership

Budget management

Meta & Google Ads

Attribution & incrementality

Channel strategy & testing

Leadership & coaching

Executive presenting

Tools

Meta Ads Manager

Google Ads

Marketing mix modelling

Job description

The Opportunity

We're looking for a Growth Lead to own how Voy acquires new patients. You'll run a multi-million-euro budget across every acquisition channel and the team who deploy it.

Voy supports over 2 million members across the UK, Germany, Brazil, India, and Poland. You'll have full ownership from day one, a direct line to the executive team, and a mandate to keep us scaling beyond 10 figures ARR.

This hybrid role is based three days per week in our Berlin HQ.

What you’ll do

• Own acquisition end to end: Manage the full acquisition budget across categories and channels.
• Lead the channel teams: Manage and develop the team running paid social, paid search and our other channels. Set clear goals, give direct feedback, and raise the bar.
• Decide where the budget goes: Set channel mix and budget allocation and back every call with data.
• Scale creative testing: Work with our paid creative team to keep testing volume high and feed performance data back into what gets made next.
• Open new channels: Build and run tests in TV, OOH, podcasts, influencers and partnerships, and scale the ones that pay back.
• Own measurement: Set the standard for attribution and incrementality so we know what each channel adds and spend on that basis.
• Partner cross-functionally: Work with brand, product, CRO and data on the full journey from first impression to paying customer.

Who you are

• 7+ years leading acquisition or performance marketing, including taking a consumer brand from eight to ten figures in revenue.
• You've owned a budget of £50M+ a year and answered for both volume and efficiency.
• Expert in Meta and Google at scale, with working knowledge of attribution, incrementality testing and marketing mix modelling.
• A player-coach: you can set multi-quarter strategy and still go deep in a Meta campaign with a channel manager.
• You've built and led channel teams, and the people who worked for you got better at their jobs.
• You work at pace, decide with incomplete information, and stay calm when things get messy.
• You can present to the C-suite and coach a junior manager in the same afternoon