Paid Marketing/Growth Marketing Manager (f/m/x)

Tourlane; Berlin; On-site; EUR 60,000 - 90,000; Full time

Job summary

Tourlane is a traveltech company in Berlin seeking a Paid Growth / Performance Marketing Manager to co-own the paid acquisition engine across search and social channels, reporting to the Head of Paid Growth.

You will design testing, optimize the full funnel from click to revenue, and collaborate with Data, Product/CRO, Creative, and Content teams to drive growth and efficiency across CAC, ROAS, and conversion rate.

Qualifications

• Hands-on experience in Performance Marketing with ownership of campaigns and budgets.
• Strong practical experience with Google Ads / Paid Search, including optimization and account development.
• Hands-on experience with Paid Social, including campaign and creative performance analysis.
• Experience analyzing customer journeys and conversion funnels beyond media-platform metrics.

Responsibilities

• Co-own paid performance across Paid Search, Paid Social, and other channels, driving growth and efficiency targets.
• Build a structured testing roadmap across campaigns, bidding, audiences, creatives, and landing pages.
• Identify weaknesses in the funnel and translate into actionable experiments.
• Collaborate with Data, Product/CRO, Creative, and Content teams to unlock full-funnel improvements.
• Own end-to-end projects with minimal day-to-day direction.

Skills

Performance Marketing

Google Ads

Paid Social

A/B Testing

Tools

Meta Ads

Job description

Welcome to Tourlane! We're a traveltech company on a mission to provide the best experience in travel.

We know that vacation time is precious. Our goal is to help customers discover the world and create lasting memories. That's why our ambition is to offer the best experience in travel by empowering travel planners to craft extraordinary, personalized journeys that go beyond the ordinary, because we believe life is too short for standard travel.

We provide fully personalized, multi-stop trips to 60 destinations around the world and counting. With over 150,000 travelers in the DACH region, France and the US, we're on our way to becoming Europe's, and the World's, leading travel company.

We're looking for a Paid Growth / Performance Marketing Manager to join our team and embark on this journey with us. Reporting into the Head of Paid Growth, you'll co-own the optimization of our paid acquisition engine - steering Paid Search, Paid Social and emerging performance channels, while shaping the full journey from click to conversion to revenue.

This is a hands-on commercial role in a scale-up with constant adaptation to market trends based off of data. You'll be working closely with multiple areas of the business on our current 3 main markets, and expanding into a further 4 to 6 new markets over the next 4 years.

What you'll do:

• Co-own paid performance: Take shared ownership of Paid Search, Paid Social and other performance channels, driving agreed growth and efficiency targets while steering agencies and freelancers accordingly.
• Build a testing engine: Design and run a structured testing roadmap across campaigns, bidding, audiences, creatives and landing pages.
• See the full funnel: Identify weaknesses across traffic -> landing page -> conversion -> revenue, and turn them into actionable experiments.
• Explore new frontiers: Test and evaluate new performance channels, automation opportunities, and AI-driven growth plays.
• Turn data into action: Improve reporting and analysis so that performance insights translate into clear decisions and next steps.
• Collaborate cross-functionally: Work closely with Data, Product/CRO, Creative and Content teams to unlock full-funnel improvements.
• Own end-to-end: Become a highly independent owner of projects rather than requiring detailed day-to-day direction.
• Deliver on KPIs: Drive growth across CAC, ROAS, conversion rate, lead quality and revenue through a well-executed paid growth strategy.

What you'll bring:

• Hands-on experience in Performance Marketing / Paid Growth, with meaningful ownership of campaigns and budgets.
• Strong practical experience with Google Ads / Paid Search, including campaign optimization, analysis and account development.
• Hands-on experience with Paid Social, ideally Meta Ads, including campaign and creative performance analysis.
• Experience analyzing customer journeys and conversion funnels beyond media-platform metrics, including landing pages, lead quality and downstream conversions.
• Experience running structured experiments and working cross-functionally with Data & Analytics, Product/CRO, Creative or Content teams.