Teamlead Growth Optimisation

HelloFresh; Berlin; Ibrido; EUR 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Pension scheme

Berlin relocation support

Hybrid work model

Discounts on HelloFresh box

Learning & development budget

German language learning budget

HelloFresh Academy

Mental health support

Transportation perks

Gym access

Headspace and Spill access

Sabbatical leave options

Descrizione del lavoro

HelloFresh in Berlin seeks a Team Lead, Growth Optimization to drive audience strategy, ad progression, and data-driven improvements across marketing channels. You will lead day-to-day initiatives and ensure efficient use of marketing spend while maximizing ROI, collaborating with product and tech teams.

The role emphasizes mentoring team members, scaling acquisition and conversion through first-party data, and maintaining robust KPI tracking and performance standards.

Competenze

• 3-5 years of experience in growth, performance marketing, CRO / Ad Progression, audience, or related roles.
• Experience mentoring individual team members on projects or functions.
• Strong understanding of performance marketing, acquisition funnels, conversion optimization.
• Very good ability to work with data, CDPs, performance metrics and experiments to drive decisions.
• Experience collaborating with Product, Tech and Analytics teams on shared initiatives.
• Strong communication and collaboration skills across functions.
• Bachelor degree in Marketing, Business or related field.

Mansioni

• Lead and support team across audience strategy and ad progression initiatives.
• Execute Growth Optimization initiatives aligned with overall strategy and quarterly objectives.
• Contribute to roadmaps by input on audience strategy, experimentation and ad progression performance.
• Collaborate with Product, Marketing, AdTech and Analytics for aligned strategies and strong business impact.
• Drive data-based decision making by reviewing performance results and using insights to optimize priorities.
• Oversee execution of audience strategy, experimentation and ad progression initiatives to improve acquisition and conversion performance.
• Establish and maintain KPI tracking, reporting and performance standards.
• Turn learnings from tests and performance analysis into clear actions and measurable improvements.
• Ensure solutions scale across markets and deliver sustainable results.
• Stay current on industry tools and best practices relevant to assigned channel and function.
• Support team members in developing Growth Optimization fundamentals.

Conoscenze

Growth marketing

Performance analytics

CRO / Ad Progression

Audience strategy

Team mentorship

Cross-functional collaboration

Communication skills

Formazione

Bachelor degree in Marketing, Business or related field

Descrizione del lavoro

The role

The Team Lead, Growth Optimization executes growth initiatives by managing audience strategy and ad progression performance to drive acquisition and conversion improvements across key marketing channels.This role manages the day-to-day execution of Growth Optimization initiatives, with a clear focus on optimizing first-party data utilization, accelerating acquisition and conversion performance, and ensuring efficient use of marketing spend.This role demands an execution-focused leader to drive growth initiatives through data-driven decision-making and cross-functional collaboration, supporting team priorities while maximizing ROI and operational efficiency.

The individual contributes to:

• Improving how efficiently we acquire and convert customers at scale
• Making better and more consistent use of first-party data across marketing and Ad Progression
• Managing and supporting team members with clear ownership and high standards
• Making growth work more consistent and effective across assigned marketing channels
• Supporting alignment across marketing, product & tech teams on shared objectives

What you’ll do

• Manage and support team members across audience strategy and ad progression initiatives, fostering strong ownership and clear priorities
• Execute and drive Growth Optimization initiatives aligned with overall strategy and clear quarterly objectives
• Contribute to the roadmap and priorities of partner teams by providing input on audience strategy, experimentation and ad progression performance
• Work collaboratively with Product, Marketing, AdTech and Analytics teams to ensure aligned strategies and strong business impact
• Drive data-based decision making by reviewing performance results and using insights to optimize priorities within assigned areas
• Oversee execution of audience strategy, experimentation and ad progression initiatives to ensure continuous improvement of acquisition and conversion performance
• Establish and maintain strong KPI tracking, reporting and performance standards for assigned Growth Optimization initiatives
• Turn learnings from tests and performance analysis into clear actions and measurable improvements
• Ensure solutions are designed to scale across markets and deliver sustainable results
• Stay current on industry tools and best practices relevant to assigned channel and function
• Support team members in developing their skills and understanding of Growth Optimization fundamentals

What you’ll bring

• A minimum of 3-5 years of experience in growth, performance marketing, CRO / Ad Progression, audience, or related roles, preferably in a data-driven or performance-focused environment
• Experience managing or mentoring individual team members on specific projects or functions
• Strong understanding of performance marketing, acquisition funnels, conversion optimization and how to use data to improve them
• Very good ability to work with data, Customer Data Platforms, performance metrics and experiments to drive decisions and set priorities
• Experience collaborating effectively with Product, Tech and Analytics teams on shared initiatives
• Strong communication and collaboration skills across functions
• Bachelor degree in Marketing, Business or a related field

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!