Growth and CRM Manager

Kitro Sa; Germany; Remote; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Quarterly team meetups at Zurich HQ

Job summary

KITRO is seeking an experienced CRM & Growth Manager (Mid/Senior) to scale our marketing and sales engine with a strong focus on inbound growth. You will work closely with the Head of Marketing to manage, optimize, and learn across the full funnel, from traffic acquisition to lead conversion—while owning our CRM and HubSpot.

This role is ideal for someone with extensive hands-on experience who wants to grow in responsibility and ownership, delivering measurable impact across the growth stack.

Qualifications

• 5-7 years in growth marketing, demand generation, or CRM roles (B2B preferred).
• Deep expertise in HubSpot and good practical knowledge of paid media platforms (Meta, LinkedIn, Google Ads).
• Proficiency with analytics and tracking tools (Google Analytics, Google Tag Manager, attribution platforms).
• Strong analytical mindset with hands-on experience in data-driven decision-making.

Responsibilities

• Manage demand-generation and lead-capture initiatives across the full inbound funnel.
• Launch, monitor, and optimize end-to-end campaigns across paid media channels in collaboration with the Brand & Content Manager.
• Identify and test emerging acquisition channels to diversify lead sources.
• Own website conversion rate optimization—running experiments on landing pages, forms, CTAs, and user journeys to maximize lead capture.
• Create frameworks for budget allocation, channel evaluation, and performance tracking.
• Own HubSpot as our only main source of truth: overseeing architecture, data quality and governance, automation workflows, and scalability.
• Manage integrations with ad platforms, analytics tools, and sales systems to ensure seamless data collection and attribution.
• Own newsletter strategy and execution, managing audience segmentation and performance optimization.
• Build and maintain dashboards and reporting, translating data into actionable insights for leadership and cross-functional teams.
• Serve as the go-to support and training resource for internal HubSpot users.

Skills

Growth marketing

HubSpot knowledge

Paid media

Analytics & tracking

Data-driven decisions

Independence & initiative

Tools

HubSpot

Google Analytics

Google Tag Manager

Attribution platforms

Job description

We believe in the power of innovation and the importance of meaningful work. At our core, we’re motivated by the drive to solve real challenges and create lasting impact. Our team thrives on curiosity, collaboration, and the belief that every contribution matters.

We are a fast-moving and determined group, inspired by hands‑on experience and a passion for progress. Challenges don’t intimidate us, they motivate us. We take ownership of our work, embrace the freedom to experiment, and aren’t afraid to learn from failure.

Together, we’re building solutions that drive positive change. If you’re eager to apply your skills in an impactful environment, grow alongside a passionate team, and tackle exciting challenges every day, we’d love to hear from you. Let’s make a difference together.

KITRO is looking for an experienced CRM & Growth Manager (Mid/Senior level) to scale our marketing and sales engine, with a strong focus on inbound growth.In this role, you’ll work closely with the Head of Marketing to manage, optimize, and learn across the full funnel, from traffic acquisition to lead conversion–while owning our CRM.This is an ideal role for someone with extensive hands‑on experience and expertise who wants to grow in responsibility and ownership, and ultimately wants to drive measurable impact.

Responsibilities

Growth

Manage demand-generation and lead-capture initiatives across the full inbound funnel.

Launch, monitor, and optimize end-to-end campaigns across paid media channels (LinkedIn, Meta, Google), in collaboration with the Brand & Content Manager.

Identify and test emerging acquisition channels (e.g., Reddit,...) to diversify lead sources.

Own website conversion rate optimization—running experiments on landing pages, forms, CTAs, and user journeys to maximize lead capture

Create frameworks for budget allocation, channel evaluation, and performance tracking.

CRM

Own HubSpot as our only main source of truth: overseeing architecture, data quality and governance, automation workflows, and scalability.

Manage integrations with ad platforms, analytics tools, and sales systems to ensure seamless data collection and attribution.

Own newsletter strategy and execution, managing audience segmentation and performance optimization.

Build and maintain dashboards and reporting, translating data into actionable insights for leadership and cross‑functional teams.

Serve as the go‑to support and training resource for internal HubSpot users.

Skills & Qualifications

5-7 years in growth marketing, demand generation, or CRM roles (B2B preferred)

Deep expertise in HubSpot and good practical knowledge of paid media platforms (Meta, LinkedIn, Google Ads).

Proficiency with analytics and tracking tools (Google Analytics, Google Tag Manager, attribution platforms).

Strong analytical mindset with hands‑on experience in data‑driven decision‑making.

Independence, proactivity, growth mindset, and desire to find improvements.

What we offer

A hands‑on, impact‑driven role where your work directly shapes the future of the company

A startup culture that’s serious about results but we don't forget celebrate progress, laugh often, and learn fast

Quarterly team meetups at our Zurich HQ to reconnect, align, and enjoy real face time with all our colleagues

A collaborative, purpose‑driven team that values trust, transparency, and learning from mistakes (as long as we don’t repeat them)

Summary

Location: Germany or remote in Europe
Start date: Q1 ASAP
Duration: Unlimited contract, Full-Time
Language: Fluent in English, and German or Spanish is a plus