German Speaking Founding Marketer - B2B SaaS

Ignite; Hamburg; Hybrid; EUR 70,000 - 85,000; Full time

Benefits offered by this job

High creative freedom

Direct impact with founders

Competitive salary 70k–85k EUR + bonus

Remote work with 3–4 HQ visits per año

Job summary

Ignite, a growing B2B SaaS company, seeks a German-speaking founding marketer to build our customer acquisition engine from the ground up. You will shape go-to-market strategy, funnel design, and brand positioning, collaborating with founders, design, and content teams to scale our platform in the DACH region.

You will own paid channels, primarily Meta Ads, and drive HubSpot automation, lead scoring, and analytics. This role is hybrid or remote with HQ visits to Kempten.

Qualifications

• 3+ years in B2B SaaS marketing within fast-growth settings.
• Hands-on execution in managing and scaling Meta Ads campaigns.
• Automation mastery: HubSpot workflows, lead scoring, and CRM integration.
• Funnel knowledge: PLG and trial-based conversions.
• Strategic yet execution-focused mindset with strong ownership.
• Data-driven: tracking, testing hypotheses, and scaling.
• Fluent German (C2) for copywriting and English (C1) for internal ops.

Responsibilities

• Formulate marketing roadmaps and budgets; define KPIs and messaging.
• Own paid acquisition, especially Meta Ads, including creative and optimization.
• Optimize funnel stages from visit to trial to monetized conversion.
• Configure HubSpot as core marketing infra with lead nurturing and dashboards.
• Identify and scale LinkedIn, webinars, and partner programs.
• Collaborate with Product and CS to merchandise case studies and launches.
• Maintain attribution models and data-driven ROI insights.
• Plan for growth: hiring needs and external partner evaluation.

Skills

B2B SaaS marketing

Meta Ads

HubSpot automation

PLG / funnel optimization

Data-driven decision making

German language (C2)

English language (C1)

Education

Bachelor’s or higher in Marketing/Business

Tools

HubSpot

CRM integration

Job description

• Salary: EUR 70,000 – EUR 85,000 + Individual Bonus
• Job Title: German-Speaking Founding Marketer (B2B SaaS)
• Location: Kempten (Allgäu), Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)
• Experience Requirement: Minimum 3 years
• Language Requirements: Fluent German (C2), English (C1)

About the Company

Operating out of the picturesque Allgäu city of Kempten, we are an independent, profitable B2B SaaS organization. Born from our origins as a digital agency, we engineered our own proprietary software because available market tools failed to meet our rigorous standards. Today, approximately 700 German-speaking agencies depend on our platform daily. Our product development philosophy is rooted in practical utility, user-centric design, and lean architecture. We maintain an agile team culture defined by short communication lines, high personal ownership, and a collaborative environment where your contributions directly shape our continued success.

The Role & Mission

As our very first dedicated marketing professional, you will act as a strategic generalist responsible for building our customer acquisition engine from the ground up. Working closely with the founding team, product designers, and content creators, you will assume total accountability for our go-to-market strategy, funnel architecture, and brand positioning. We are seeking an operational doer who can rigorously test hypotheses, scale paid channels, configure robust HubSpot automation, and accelerate our expansion across the DACH market.

Key Responsibilities

• Strategy & Positioning: Formulate comprehensive marketing roadmaps, allocate channel budgets, define critical KPIs, and sharpen messaging for diverse agency demographics and buyer personas.
• Performance Marketing: Exercise complete ownership over paid acquisition channels, centering primarily on Meta Ads to drive creative development, campaign structuring, testing, and optimization.
• Funnel & Conversion Optimization: Fine-tune every stage of the customer journey, from initial visitor click through trial onboarding to monetized conversion with precision.
• Marketing Automation (HubSpot): Configure HubSpot as our core marketing infrastructure, managing lead nurturing sequences, scoring models, and comprehensive reporting dashboards.
• Channel Expansion: Identify and scale secondary growth drivers such as LinkedIn campaigns, targeted webinars, and strategic partner programs.
• Cross-Functional Collaboration: Coordinate with Product and Customer Success teams to effectively merchandise case studies, feature updates, and product launches.
• Tracking & Attribution: Maintain pristine attribution models and analytics tracking for accurate ROI evaluation and data-driven decision making.
• Team & Agency Building: Anticipate scaling requirements by defining future hiring needs and evaluating external partner ecosystems.

What We Are Looking For

Must-haves:

• Experience: At least 3 years specializing in B2B SaaS marketing within fast-paced, high-growth environments.
• Performance Expertise: Proven, hands-on execution in managing and scaling Meta Ads campaigns.
• Automation Mastery: Extensive technical proficiency in HubSpot workflows, lead scoring, and CRM integration.
• Funnel Acumen: Comprehensive grasp of product-led growth (PLG) and trial-based conversion models.
• Mindset: A strategic yet execution-focused mindset requiring minimal supervision, paired with high ownership, initiative, and strong emotional intelligence.
• Data-Driven: Analytical rigor in tracking, testing hypotheses, and performance scaling.
• Language Skills: C2 fluent German for nuanced copywriting, and C1 professional English for internal operations.

Nice-to-haves:

• Background within agency operations, marketing services, or recruitment sectors.
• Practical knowledge of LinkedIn advertising, organic social media, or community marketing frameworks.
• Experience coordinating external vendors, creative agencies, or growing marketing teams.

What We Offer

• High Creative Freedom: Unprecedented autonomy to build marketing strategies, frameworks, and processes entirely from scratch.
• Direct Impact: Direct daily engagement with founders ensuring immediate visibility of your work and strategic input.
• Attractive Compensation: Competitive salary of EUR 70,000 – EUR 85,000 plus individual performance bonuses and 30 vacation days per year.
• Flexible Working Model: Full remote flexibility paired with 3–4 annual team gatherings at our Kempten headquarters in the Allgäu region.
• Maximum Growth Curve: Immense professional scope backed by continuous learning resources, team events, and a fast-paced corporate culture.