Praktikum Growth Marketing – CRM & Content (m/w/d) - Berlin

Dalma.; Berlin; On-site; EUR 11,000 - 16,000; Part time

Job summary

Dalma. in Berlin is looking for a B2C Growth Intern to join the Growth team. You will drive referral campaigns in Germany and France, source creators, and help shape our SEO and GEO strategy with a builder mindset.

Based in Berlin, you will work with HubSpot, Webflow, AirOps, and PeecAI to move growth experiments from idea to execution while reporting to the Growth team and collaborating with the Brand team on German market initiatives.

Qualifications

• Currently enrolled in a Bachelor's or Master's programme in Digital Marketing, Business, or related field.
• Fluency in German and English is essential.
• Experience in a fast-paced startup or marketing agency environment.
• A builder mindset with interest in mastering marketing tools like HubSpot.

Responsibilities

• Lead end-to-end setup of referral campaigns in DE & FR, including copywriting and workflow logic in HubSpot.
• Own creator sourcing, media kit reviews, and production management for the DE influencer program.
• Manage SEO and GEO initiatives, create Webflow content, and support AI-driven discovery.
• Collaborate with Growth and Brand teams to inform RAF and SEO/GEO planning.

Skills

HubSpot

Webflow

Growth mindset

German language

English language

Education

Bachelor's or Master's in Digital Marketing/Business

Related field

Tools

HubSpot

Webflow

AirOps

PeecAI

Job description

We are looking for aB2C Growth Internto join our Berlin-based team.

As we scale our growth roadmap, we have identified high-impact levers—includingReferral (RAF), Influence, and GEO/SEO—that are ready for takeoff. Your role will be the “engine” behind these initiatives, moving them from maintenance mode to active experimentation. You will work directly with our growth stack (HubSpot, Webflow, AirOps, PeecAI) to execute campaigns that directly move the needle on user acquisition and retention.

You will report to Marie-Anne Ducharne in the Growth team, who owns Referral and GEO/SEO globally, and work hand in hand with Inès Britel from the Brand team, who leads Influence for the German market.

Your missions

Referral & Campaign Growth: Lead the end-to-end setup of referral campaigns in DE & FR. This includes creative ideation, copywriting for emails/push notifications, and building the logic flows within HubSpot. You'll work hand-in-hand with our RAF channel owner to keep campaigns moving fast across both markets.

Influence: Own creator sourcing and vetting, media kit and offer reviews, and production management for our DE influencer program. The goal: bring our proven FR influencer playbook to Germany, working closely with our FR channel lead to adapt what's already working.

SEO & GEO: Ensure our brand remains visible in the age of AI search. You will manage programmatic content in Webflow, optimize for LLM discovery, and support digital PR and community-driven growth (Reddit, back-linking). You'll work alongside our SEO/GEO lead to prioritize where AI-driven search is moving fastest.

Market Intelligence: Feed findings back into RAF and SEO/GEO planning — competitive benchmarking and trend-spotting that shapes where we experiment next.

Must have :

Academic Background:Currently enrolled in a Bachelor’s or Master’s program (Digital Marketing, Business, or a related field).

Languages:Fluency inGerman and Englishis essential.

Experience:Previous working experience in a fast-paced startup environment or a marketing agency.

Technical Aptitude:A “builder” mindset with an interest in mastering tools like HubSpot.

Availability:Minimum of6 months, based in Berlin.

Nice to have :

Fluency inFrench.

Experience in Influencer management, SEO/GEO and marketing tools (eg Hubspot).

A data-driven approach—you’re comfortable looking at a funnel and suggesting where to experiment next.