Global Senior Manager Media & Content Excellence (d/f/m)

Henkel; Düsseldorf; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Flexible work model

Hybrid work scheme

Health and preventive care programs

Employee Share Plan

Company Pension Plan 100% financed by

Job summary

Henkel seeks a seasoned Marketing Communications professional to translate audience insights into observable strategies and KPI-driven plans across multiple markets. You will collaborate with regional teams, agency partners, and internal functions to improve content effectiveness and marketing efficiency across paid, earned, shared and owned channels.

The role emphasizes audience segmentation, performance analytics, and delivering practical recommendations while maintaining a global,

Qualifications

• University degree in Marketing, Communications, Business or a related field.
• Several years of relevant experience in strategic marketing communications, audience planning and content excellence, ideally in an international or regional environment.
• Strong understanding of audience segmentation, communication and content planning across paid, earned and owned touchpoints.
• Strong analytical skills with the ability to translate audience, performance and marketing effectiveness data into practical recommendations and business actions.
• Fluent English skills.

Responsibilities

• Partner with regions and markets to translate business objectives and audience insights into effective communication strategies, clear KPIs and actionable plans.
• Work with markets to identify and solve communication, content and creative challenges, helping teams overcome barriers and improve effectiveness.
• Support markets in optimizing audience targeting, content and touchpoint strategies across paid, earned, shared and owned channels.
• Translate audience, performance and effectiveness insights into practical recommendations and clear actions for markets.
• Identify successful approaches and collaborate with regional teams to scale what works across markets.
• Work closely with Media & Content Excellence, Data Analytics, Commercial teams and agency partners to enable stronger marketing and business outcomes.

Skills

Audience insights

Audience segmentation

Content planning

Analytical skills

English proficiency

Strategic marketing communications

Education

University degree in Marketing, Communications, Business or related field

Job description

About this Position

Working closely with regional teams, Media & Content Excellence, Data Analytics, Commercial, and agency partners, the role supports markets in delivering more effective audience-led communications. By leveraging audience insights, performance learnings, and best practices, the role helps improve content effectiveness, creative quality, and marketing efficiency across paid, earned, shared, and owned touchpoints, enabling stronger business and brand outcomes.

What you'll do

• Partner with regions and markets to translate business objectives and audience insights into effective communication strategies, clear KPIs and actionable plans
• Work with markets to identify and solve communication, content and creative challenges, helping teams overcome barriers and improve effectiveness
• Support markets in optimizing audience targeting, content and touchpoint strategies across paid, earned, shared and owned channels
• Translate audience, performance and effectiveness insights into practical recommendations and clear actions for markets
• Identify successful approaches and collaborate with regional teams to scale what works across markets
• Work closely with Media & Content Excellence, Data Analytics, Commercial teams and agency partners to enable stronger marketing and business outcomes

What makes you a good fit

• University degree in Marketing, Communications, Business or a related field
• Several years of relevant experience in strategic marketing communications, audience planning and content excellence, ideally in an international or regional environment
• Strong understanding of audience segmentation, communication and content planning across paid, earned, shared and owned touchpoints
• Strong analytical skills with the ability to translate audience, performance and marketing effectiveness data into practical recommendations and business actions
• Fluent English skills

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Company Pension Plan 100% financed by Henkel
• MEGA Preventive Health Insurance
• CareFlex Supplementary Care Insurance
• Mobility offer: My Henkel Bike and Jobticket

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.

Note: The email address you provide during the application process may also be used in later stages (e.g. for contract execution via digital tools). Please ensure that only you have access to this mailbox and that you can securely receive confidential information through it.