German Speaking Founding Marketer - B2B SaaS

Ignite; Hamburg; Hybrid; EUR 70,000 - 85,000; Full time

Benefits offered by this job

High Creative Freedom

Direct Impact

Flexible remote 3–4 HQ visits

30 vacation days

Continuous learning

Job summary

Ignite is hiring a German-speaking founding marketer to build the customer acquisition engine for a B2B SaaS product. You will own the go-to-market strategy, funnel architecture, and brand positioning from the ground up, working closely with the founding team, designers, and content creators.

You will rigorously test hypotheses, scale paid channels, set up HubSpot automation, and drive expansion across the DACH region. This is a senior, hands-on role with high ownership and direct impact.

Qualifications

• 3+ years in B2B SaaS marketing or growth roles.
• Hands-on execution in paid acquisition, especially Meta Ads.
• Extensive HubSpot workflows, lead scoring, CRM integration.
• Strong PLG and trial-based conversion understanding.
• Strategic yet execution-focused with high ownership.
• Data-driven mindset with rigorous tracking and testing.

Responsibilities

• Formulate marketing roadmaps, allocate budgets, set KPIs, and tailor messaging for agency audiences.
• Own paid acquisition channels, with emphasis on Meta Ads, testing, and optimization.
• Optimize the funnel from first visit to trial onboarding and monetization.
• Configure HubSpot as the core marketing infrastructure, including lead nurturing and dashboards.
• Scale secondary channels like LinkedIn, webinars, and partner programs.
• Collaborate with Product and Customer Success to merchandise case studies and launches.
• Maintain clean attribution models and data quality for ROI decisions.
• Plan for future hiring needs and evaluate external marketing vendors.

Skills

Marketing strategy

Performance marketing

HubSpot automation

Channel growth

Data-driven

German language

English language

Tools

HubSpot

Job description

Job Title: German-Speaking Founding Marketer (B2B SaaS)

Location: Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)

Experience Requirement: Minimum 3 years

Language Requirements: Fluent German (C2), English (C1)

Compensation: EUR 70,000 – EUR 85,000 + Individual Bonus

Employment Type: Permanent / Full-time

About the Company

Operating out of the picturesque Allgäu city of Kempten, we are an independent, profitable B2B SaaS organization. Born from our origins as a digital agency, we engineered our own proprietary software because available market tools failed to meet our rigorous standards. Today, approximately 700 German-speaking agencies depend on our platform daily.

Our product development philosophy is rooted in practical utility, user-centric design, and lean architecture. We maintain an agile team culture defined by short communication lines, high personal ownership, and a collaborative environment where your contributions directly shape our continued success.

The Role & Mission

As our very first dedicated marketing professional, you will act as a strategic generalist responsible for building our customer acquisition engine from the ground up. Working closely with the founding team, product designers, and content creators, you will assume total accountability for our go-to-market strategy, funnel architecture, and brand positioning.

We are seeking an operational doer who can rigorously test hypotheses, scale paid channels, configure robust HubSpot automation, and accelerate our expansion across the DACH market.

Key Responsibilities

• Strategy & Positioning: Formulate comprehensive marketing roadmaps, allocate channel budgets, define critical KPIs, and sharpen messaging for diverse agency demographics and buyer personas.

• Performance Marketing: Exercise complete ownership over paid acquisition channels, centering primarily on Meta Ads to drive creative development, campaign structuring, testing, and optimization.

• Funnel & Conversion Optimization: Fine-tune every stage of the customer journey, from initial visitor click through trial onboarding to monetized conversion with precision.

• Marketing Automation (HubSpot): Configure HubSpot as our core marketing infrastructure, managing lead nurturing sequences, scoring models, and comprehensive reporting dashboards.

• Channel Expansion: Identify and scale secondary growth drivers such as LinkedIn campaigns, targeted webinars, and strategic partner programs.

• Cross-Functional Collaboration: Coordinate with Product and Customer Success teams to effectively merchandise case studies, feature updates, and product launches.

• Tracking & Attribution: Maintain pristine attribution models and analytics tracking for accurate ROI evaluation and data-driven decision making.

• Team & Agency Building: Anticipate scaling requirements by defining future hiring needs and evaluating external partner ecosystems.

Candidate Profile & Requirements

Must-Haves:

• Experience: At least 3 years specializing in B2B SaaS marketing within fast-paced, high-growth environments.

• Performance Expertise: Proven, hands-on execution in managing and scaling Meta Ads campaigns.

• Automation Mastery: Extensive technical proficiency in HubSpot workflows, lead scoring, and CRM integration.

• Funnel Acumen: Comprehensive grasp of product-led growth (PLG) and trial-based conversion models.

• Mindset: A strategic yet execution-focused mindset requiring minimal supervision, paired with high ownership, initiative, and strong emotional intelligence.

• Data-Driven: Analytical rigor in tracking, testing hypotheses, and performance scaling.

• Language Skills: C2 fluent German for nuanced copywriting, and C1 professional English for internal operations.

Nice-to-Haves:

• Background within agency operations, marketing services, or recruitment sectors.

• Practical knowledge of LinkedIn advertising, organic social media, or community marketing frameworks.

• Experience coordinating external vendors, creative agencies, or growing marketing teams.

What We Offer

• High Creative Freedom: Unprecedented autonomy to build marketing strategies, frameworks, and processes entirely from scratch.

• Direct Impact: Direct daily engagement with founders ensuring immediate visibility of your work and strategic input.

• Attractive Compensation: Competitive salary of EUR 70,000 – EUR 85,000 plus individual performance bonuses and 30 vacation days per year.

• Flexible Working Model: Full remote flexibility paired with 3–4 annual team gatherings at our Kempten headquarters in the Allgäu region.

• Maximum Growth Curve: Immense professional scope backed by continuous learning resources, team events, and a fast-paced corporate culture.