Founders' Associate – Marketing, Communications & Events

WePlan Software GmbH; Frankfurt; Hybrid; EUR 60,000 - 81,000; Full time

Benefits offered by this job

Hardware

JobRad

Edenred

Flexible hybrid working

Family-friendly workplace

Job summary

WePlan Software GmbH in Frankfurt is seeking a Founders' Associate to partner with the founders on marketing, communications, events, and organizational projects. You will shape People & Culture, host visitors on site, and drive process improvements in a fast-growing SaaS environment.

The role combines strategic thinking with hands-on execution, requiring strong German and English communication, ownership, and willingness to travel for events.

Qualifications

• Several years of professional experience in marketing, communications, event management, operations, or a comparable role.
• Entrepreneurial mindset with a hands-on approach.
• Strong sense of ownership with ability to work independently while handling multiple priorities.
• Enjoy designing processes and introducing new tools.
• Excellent communication skills, confident writing, empathy, and strong people sense.
• Very good German and English skills, both spoken and written.
• Based in Frankfurt with firm on-site presence on Thursdays.
• Willingness to travel for events and trade shows (approx. 5–10% of time).
• Bonus: consulting background.

Responsibilities

• Drive marketing and communications topics with the founders: campaigns, LinkedIn, newsletters, website, and content.
• Build thought leadership through expert articles, LinkedIn posts, and appearances in aviation and logistics communities.
• Prepare internal and external talks and presentations.
• Plan, organize, and run external events: trade shows, industry conferences, partner events, and the WePlan User Conference.
• Take full responsibility for event budgets, coordinate with venues, and manage timelines end-to-end.
• Organize internal formats such as team events, offsites, and kick-offs.
• Build and refine organizational and operational processes as we grow.
• Evaluate, select, and implement new systems and tools.
• Manage external service providers and agencies.
• Support founders day-to-day with meetings, decisions, and appointments.
• Own special projects end-to-end from idea to execution.
• Shape team culture with Feel Good Management, onboarding, rituals, and retention.
• Support HR topics and recruiting.
• Host on site: welcome guests and employees during office visits.

Skills

Marketing

Communications

Event management

Operations

Entrepreneurial mindset

Ownership

German and English bilingual

Job description

Founders' Associate – Marketing, Communications & Events

Hybrid (Frankfurt, Germany) · On-site at the office on Thursdays

WePlan is a fast-growing SaaS company from Frankfurt. We build workforce planning software for resource-intensive industries: air crew, ground handling, cargo handling, MRO, and logistics. Built by planners, for planners.

Your Role

As Founders' Associate (all genders), you are the closest trusted partner of our founders and managing directors, Lana and Franziska. You take real work off their plates and take genuine ownership. Your focus is on marketing and communications, followed by events. You also build processes and systems that grow with us. In addition, you help shape People & Culture and take care of hosting for customers, guests, and the team on site. You report directly to the founders.

Your Impact

Marketing & Communications

• Drive our marketing and communications topics together with the founders: campaigns, LinkedIn, newsletters, website, and content
• Build thought leadership for WePlan and the founders, for example through expert articles, LinkedIn posts, and appearances in the aviation and logistics community
• Prepare internal and external talks and presentations

Events

• Plan, organize, and run our external events, including trade shows, industry conferences, partner events, and the WePlan User Conference, our flagship customer event
• Take full responsibility for event budgets, coordinate with venues, and keep timelines on track. You work independently, end to end, with a keen eye for detail
• Organize internal formats such as team events, offsites, and kick-offs

Organization & Processes

• Build and refine organizational and operational processes as we grow
• Evaluate, select, and implement new systems and tools
• Manage external service providers and agencies
• Support the founders in day-to-day business by preparing meetings, decisions, and appointments
• Own special projects end to end, from idea to execution

People & Culture

• Shape our team culture with a Feel Good Management approach, including onboarding, team rituals, and employee retention
• Support HR topics and recruiting
• Host on site: welcome and look after customers, guests, and employees during office visits, including the assistance and organization around these appointments

Who You Are

• Several years of professional experience in marketing, communications, event management, operations, or a comparable role, ideally in a start-up or B2B SaaS environment
• An entrepreneurial mindset and a hands-on approach
• A strong sense of ownership, with the ability to work independently and in a structured way while managing many parallel priorities
• Enjoyment in designing processes and introducing new tools
• Excellent communication skills, a confident writing style, empathy, and a strong feel for people
• Very good German and English skills, both spoken and written
• Based in Frankfurt, with a firm on-site presence on Thursdays
• Willingness to travel for events and trade shows (approx. 5-10% of your time)
• A genuine passion for hospitality and for making everyone feel welcome
• Bonus: consulting background

What We Offer

• A key role with significant room to shape your responsibilities in a growing SaaS company in the aviation and logistics industry
• Direct collaboration with the founders and ample scope for your own ideas
• An international, dynamic work environment
• Attractive development opportunities and a culture built on trust and responsibility
• Flexible hybrid working, with Thursdays together in our Frankfurt office
• An attractive compensation package: a base salary of approx. €70,000 plus a range of benefits, including hardware, JobRad, and Edenred
• A truly family-friendly workplace: we know how it feels when daycare is closed yet again