Field Marketing Manager – Neuromodulation

Jobtailor; Deutschland; Hybrid; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced Senior Marketing Lead to craft and execute the Northern Europe regional strategy in healthcare markets. You will drive campaigns, launches, and growth initiatives across countries, aligning with Sales, Medical Affairs, Market Access, and country teams.

The role requires customer segmentation, patient pathway optimisation, and therapy adoption, with budget ownership and ROI measurement.

Qualifikationen

• Bachelor's degree or equivalent in life sciences, marketing, business, engineering, or related field.
• Minimum 5 years in marketing, sales, commercial, or market development in MedTech, healthcare, or life sciences.
• Proven track record developing and executing strategic marketing plans.

Aufgaben

• Develop and execute the Northern Europe marketing strategy and action plan.
• Lead regional marketing campaigns, product launches, and growth programmes.
• Drive market development through customer segmentation, patient pathway optimisation, and therapy adoption initiatives.
• Develop programmes to increase therapy awareness, patient identification, access, and penetration in priority markets.
• Manage the regional marketing budget and measure programme impact and ROI.
• Build relationships with KOLs, patient associations, and other key stakeholders.
• Coordinate scientific events, training, and educational programmes.
• Work closely with Sales, Medical Affairs, Market Access, European Marketing, and country teams to deliver integrated regional plans.
• Monitor market trends and competitor activity and use insights to inform the regional strategy.
• Support country teams with account planning, performance tracking, and commercial execution.
• Provide product and therapy education to internal teams and external customers.

Kenntnisse

Fluent English

Analytical thinking

Stakeholder management

Cross-functional collaboration

Ausbildung

Bachelor's degree in Life Sciences, Marketing, Business, Engineering, or related field

Tools

Salesforce.com (SFDC)

ShowPad

Jobbeschreibung

• Develop and execute the Northern Europe marketing strategy and action plan.
• Lead regional marketing campaigns, product launches, and growth programmes.
• Drive market development through customer segmentation, patient pathway optimisation, and therapy adoption initiatives.
• Develop programmes to increase therapy awareness, patient identification, access, and penetration in priority markets.
• Manage the regional marketing budget and measure programme impact and ROI.
• Build relationships with KOLs, patient associations, and other key stakeholders.
• Coordinate scientific events, training, and educational programmes.
• Work closely with Sales, Medical Affairs, Market Access, European Marketing, and country teams to deliver integrated regional plans.
• Monitor market trends and competitor activity and use insights to inform the regional strategy.
• Support country teams with account planning, performance tracking, and commercial execution.
• Provide product and therapy education to internal teams and external customers.

Requirements

• Bachelor's degree in Life Sciences, Marketing, Business, Engineering, or a related field.
• At least 5 years of experience in marketing, sales, commercial, or market development within MedTech, healthcare, or life sciences.
• Proven experience developing and executing strategic marketing plans.
• Experience with market development, customer segmentation, therapy adoption, and patient pathways.
• Experience managing budgets and measuring programme ROI.
• Strong analytical and data-driven approach.
• Strong communication, presentation, and stakeholder management skills.
• Experience working with cross-functional teams in a matrix organisation.
• Strong customer focus.
• Experience working with healthcare professionals, KOLs, and external stakeholders.
• Fluent in English.
• Full, clean driving licence.
• Willing to travel up to 50% across Northern Europe and other European locations.
• Preferred: Dutch language skills and experience in the Dutch healthcare market.
• Preferred: Experience with Salesforce.com (SFDC), ShowPad, or similar platforms.

Core Competencies

Demonstrates expertise in developing and executing strategic marketing plans within the MedTech and healthcare sectors, with a strong focus on customer segmentation, therapy adoption, and stakeholder engagement. Proven ability to manage budgets, measure ROI, and collaborate effectively with cross-functional teams.

Highest-signal resume keywords

• Strategic Marketing Plan Development
• Market Development
• Customer Segmentation
• Stakeholder Management
• Analytical Skills

Hard Skills

• Marketing Strategy
• Product Launch
• Budget Management
• ROI Measurement
• Patient Pathway Optimisation
• Therapy Adoption
• Data Analysis
• Account Planning
• Performance Tracking
• Commercial Execution

Soft Skills

• Communication Skills
• Presentation Skills
• Customer Focus
• Relationship Building
• Cross-Functional Collaboration

Industry Keywords

• MedTech
• Healthcare
• Life Sciences
• KOL Engagement
• Patient Associations
• Market Access
• Scientific Events
• Educational Programmes
• Northern Europe
• Dutch Healthcare Market

Tools & Technologies

• Salesforce.com (SFDC)
• ShowPad