Marketing Manager DACH & Netherlands

Proclinical Staffing; Köln; On-site; EUR 60,000 - 80,000; Full time

Job summary

A leading life sciences recruitment agency is seeking a Marketing Manager to drive impactful strategies across the DACH region. The ideal candidate will have a strong background in marketing within the healthcare industry, fluent in German and English, and possess effective communication skills. This role is based in Cologne with expected travel up to 50%.

Qualifications

• Experience in marketing within the diagnostics or healthcare industry.
• Strong ability to balance strategic planning with tactical execution.
• Proficiency in interpreting complex technical information.

Responsibilities

• Develop and execute local and regional marketing strategies.
• Manage marketing initiatives including exhibitions and digital content.
• Support sales teams with training and tools.

Skills

Proven experience in marketing within the diagnostics or healthcare industry

Customer-centric mindset

Fluent in German and English

Strong presentation skills

Tools

Excel

PowerPoint

Job description

Overview

Are you ready to shape the future of healthcare by leading bold, data-driven marketing strategies in a company where science meets purpose?

Proclinical is seeking a Marketing Manager to join a dynamic team focused on driving impactful marketing strategies across the DACH region and the Netherlands. This role involves developing and implementing marketing initiatives, contributing to regional planning, and supporting product launches. The position is based in Cologne, with travel expected up to 50% of the time.

Responsibilities

• Develop and execute local and regional marketing strategies and promotional plans.
• Contribute to regional planning processes and align with global strategies.
• Manage marketing initiatives, including exhibitions, symposia, digital content, and PR materials.
• Lead product launch projects and oversee local execution.
• Monitor and manage the marketing budget in collaboration with commercial and finance teams.
• Support sales teams with training, tools, and insights to enhance sales effectiveness.
• Collaborate with cross-functional teams, including medical affairs and scientific liaisons, to ensure alignment.
• Build and maintain relationships with clinical experts and opinion leaders.

Qualifications

• Proven experience in marketing within the diagnostics or healthcare industry; knowledge of infectious diseases is a plus.
• Strong ability to balance strategic planning with tactical execution.
• Proficiency in interpreting and communicating complex technical information.
• Customer-centric mindset with expertise in market analysis and value proposition development.
• Fluent in German and English, both written and spoken.
• Willingness to travel up to 50%, with 30% dedicated to customer engagement and field support.
• Strong presentation, Excel, and PowerPoint skills.
• Collaborative, innovative, and adaptable in a fast-paced environment.

If you are interested in applying to this exciting opportunity, then please click 'Apply' or request a call back at the top of this page.

Proclinical is a leading life sciences recruiter focused on finding exceptional people and matching them with the finest positions across the globe. Proclinical is acting as an Employment Agency in relation to this vacancy.

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Job details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing, Sales, and Science
• Industries: Professional Services