Account Based Marketing Manager

ConnectWise; Deutschland; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

ConnectWise is seeking an experienced Account-Based Marketing (ABM) Manager in Germany. The successful candidate will design and implement targeted marketing strategies, work collaboratively with Sales and Digital teams, and drive pipeline growth through personalized campaigns.

The role offers flexibility with onsite, hybrid, or remote working conditions, alongside a commitment to building a diverse workforce. Strong experience in B2B marketing and ABM is essential for managing multiple campaigns effectively.

Qualifikationen

• Proven experience in B2B marketing and Account-Based Marketing (ABM).
• Strong collaboration skills with Sales teams.
• Experience using intent data and marketing platforms.

Aufgaben

• Design and execute ABM plays across various strategies.
• Build and manage target account lists using data sources.
• Orchestrate multi-channel campaigns effectively.

Kenntnisse

Experience in B2B marketing and ABM

Strong collaboration skills

Data-driven mindset

Managing multiple campaigns

Jobbeschreibung

Account-Based Marketing (ABM) Manager

We’re looking for an experienced ABM Manager to design and execute targeted marketing strategies for our highest-priority accounts. In this role, you’ll partner closely with Sales, Demand Generation, and Digital teams to drive pipeline growth through personalized, multi‑channel campaigns.

What You’ll Do:

• Design and execute ABM plays across acquisition, competitive displacement, and named accounts
• Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals
• Translate strategy into clear, actionable weekly plans (accounts, plays, owners)
• Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables
• Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement
• Map buying committees within target accounts to refine messaging and outreach
• Own reporting on pipeline sourced/influenced, account engagement, and campaign performance

What We’re Looking For:

• Required: Experience in B2B marketing and Account-Based Marketing (ABM)
• Strong collaboration skills and experience partnering with Sales
• Data‑driven mindset with experience using intent data and marketing platforms
• Ability to manage multiple campaigns and translate strategy into execution

Working Conditions:

• Onsite, hybrid, or remote depending on location
• 0–10% travel required

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [e-mail] or 1-800-671-6898.