Field Marketing Manager

Jobtailor; Deutschland; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a seasoned Regional Field Marketing leader to plan and execute large-scale industry events, own the regional strategy and annual event plan, and design bespoke hosted experiences for C-suite and VP-level prospects.

You will manage partner relationships, own the end-to-end event program, track lead flow, and report ROI while collaborating with Sales, Product, and Global Marketing to align messaging and maximize pipeline impact.

Qualifikationen

• 4+ years in Field Marketing or Event Management.
• Ad tech, SaaS, or advertising-adjacent experience is a plus.
• Proficiency with spreadsheets, checklists, and Asana or similar tools.
• Ability to see the big picture while maintaining close attention to detail.
• Confidence communicating with senior leadership internally and externally.
• Ability to command a room and handle high-pressures situations gracefully.
• Exceptional written and verbal skills.
• Experience with CRM tools and ROI dashboards for post-event success reporting.

Aufgaben

• Lead planning and execution of regional field marketing events and programs.
• Own regional field marketing strategy and annual event plan.
• Design and manage bespoke hosted events for C-suite and VP-level prospects and clients.
• Manage partner relationships for co-marketing opportunities and speaking sessions.
• Own end-to-end event strategy and accountability for program performance and outcomes.
• Manage the regional field marketing budget and optimize spend for ROI and pipeline impact.
• Track lead flow and provide post-event reporting linking activity to sales pipeline and revenue.
• Collaborate with Sales, Product, and Global Marketing on messaging and enablement.
• Lead large-scale events projects and standardize approaches across the region.

Kenntnisse

Field Marketing

Event Management

CRM Tools

ROI Dashboards

Communication Skills

Asana

Spreadsheets

Tools

Asana

Spreadsheets

CRM tools

ROI dashboards

Jobbeschreibung

• Lead planning and execution of RTB House participation in large-scale industry conferences and proprietary events
• Own regional field marketing strategy and annual event plan
• Design and manage bespoke hosted events for C-suite and VP-level prospects and clients
• Manage partner relationships for co-marketing event opportunities and collaborative speaking sessions
• Own end-to-end event strategy and accountability for program performance and investment outcomes
• Manage the regional field marketing budget and optimize spend for ROI and pipeline impact
• Track lead flow and provide post-event reporting connecting event activity to sales pipeline and closed-won revenue
• Collaborate with Sales, Product, and Global Marketing teams on consistent messaging and sales enablement
• Lead large-scale events projects and standardize event and partner marketing approaches across the region

Requirements

• 4+ years in Field Marketing or Event Management
• Ad tech, SaaS, or advertising-adjacent experience is a plus
• Proficiency with spreadsheets, checklists, and Asana or similar tools
• Ability to see the big picture while maintaining close attention to detail
• Confidence communicating with senior leadership internally and externally
• Ability to command a room and handle high-pressures situations gracefully
• Exceptional written and verbal skills
• Experience with CRM tools and ROI dashboards for post-event success reporting

Core Competencies

Demonstrates expertise in leading field marketing strategies and event management, with a strong focus on optimizing ROI and pipeline impact through effective collaboration and communication with senior leadership and cross-functional teams.

Highest-signal resume keywords

• Field Marketing Strategy
• Event Management
• ROI Optimization
• CRM Tools Experience
• Exceptional Communication Skills

ATS Optimization Keywords

Hard Skills

• Event Planning
• Budget Management
• Lead Tracking
• Post-Event Reporting
• Sales Enablement

Soft Skills

• Attention to Detail
• Confidence in High-Pressure Situations
• Exceptional Written Skills
• Exceptional Verbal Skills

Industry Keywords

• Ad Tech
• SaaS
• Advertising

Tools & Technologies

• Asana
• Spreadsheets
• ROI Dashboards