Marketing Manager, Demand Math

Jobtailor; Deutschland; Vor Ort; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a marketing professional to own demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels, in alignment with brand guidelines.

You will support thought leadership initiatives, including cornerstone content, white papers, blogs, and events, and optimize campaigns to boost lead generation and email performance. Collaboration with Sales, GTM, and Marketing Ops is essential for sales readiness and pipeline health.

Qualifikationen

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent practical experience.
• Typically requires a minimum of 3 years in demand marketing, campaign execution, marketing operations, or similar.
• Working knowledge of demand marketing and campaign coordination across channels.
• Ability to support thought leadership across content, events, and earned media.
• Experience running campaigns with paid, owned, and earned media with focus on performance.
• Analytical skills for pipeline analysis, campaign reporting, and performance measurement.
• Strong written and verbal communication for cross‑team collaboration.
• Ability to manage increasing scope within defined timelines and navigate ambiguity.

Aufgaben

• Owns and implements demand marketing programs driving awareness, engagement, and pipeline across channels.
• Support thought leadership initiatives, cornerstone content, blogs, events, and earned media aligned with brand guidelines.
• Implement and optimize marketing campaigns including architecture, lead generation, social media, and email performance.
• Partner with Sales and GTM teams to support sales readiness, campaign alignment, and handoff processes.
• Support pipeline health through operations, hygiene, and coordination with Sales, Revenue, and Marketing Ops teams.
• Analyze and report on campaign performance, sharing insights and recommendations with partners.
• Lead assigned workstreams with moderate autonomy, flagging risks and decisions beyond scope.

Kenntnisse

Demand marketing

Campaign coordination

Multi‑channel marketing

Lead generation

Analytics & reporting

Cross‑functional collaboration

Prioritization in ambiguity

Ausbildung

Bachelor’s degree in Marketing/Business/Communications

Jobbeschreibung

Responsibilities

• Owns and implements demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels
• Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines
• Implement and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy, and email performance, to support demand and engagement goals
• Partner with Sales and GTM partners to support sales readiness efforts, including campaign alignment and handoff processes
• Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teams
• Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners
• Lead assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Typically requires a minimum of 3 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field
• Working knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi‑channel marketing
• Ability to support thought leadership initiatives across content, events, speakers, and earned media
• Experience accomplishing marketing campaigns through proprietary, paid, and earned media, with attention to performance and optimization
• Analytical skills to support pipeline analysis, campaign reporting, and performance measurement
• Strong written and verbal communication skills, with the ability to collaborate effectively across Sales, Marketing, and Operations teams
• Ability to prioritize and implement work assignments of increasing complexity within defined timelines, including navigating ambiguity and evolving requirements