Channel Marketing Manager

Jobtailor; Deutschland; Vor Ort; EUR 65.000 - 95.000; Vollzeit

Benefits dieser Stelle

Health insurance

Zusammenfassung

Jobtailor in Germany is seeking a Senior Partner Marketing Manager to design and execute integrated marketing programs with VARs, distributors, OEMs and strategic partners that align partner objectives with company revenue goals.

You will manage MDF, partner marketing calendars, campaign execution and performance tracking, drive awareness and demand, and work cross-functionally with Channel Sales, Marketing, Sales, Product Marketing and Operations to deliver measurable results.

Qualifikationen

• 5+ years in B2B technology marketing with partner/channel focus.
• Experience designing and executing integrated demand generation campaigns.
• Experience managing MDF programs and budgets.
• Strong stakeholder management and cross-functional collaboration skills.
• Proficiency with Salesforce CRM and marketing automation platforms.

Aufgaben

• Develop and execute integrated marketing programs with VARs, distributors, OEMs, and strategic partners that align partner objectives with company revenue goals.
• Manage MDF, partner marketing calendars, campaign execution, and performance tracking.
• Drive awareness, demand generation, and pipeline creation through co-branded marketing activities.
• Work cross-functionally with Channel Sales, Marketing, Sales, Product Marketing, and Operations teams to execute successful partner programs.
• Build and maintain strong relationships with partner marketing stakeholders to drive engagement and business results.
• Plan and execute partner demand generation programs across field events, trade shows, digital, content, and webinar marketing channels.
• Manage event logistics, budgets, vendors, partner participation, attendee engagement, and post-event follow-up to maximize business impact.
• Track MQLs, campaign performance, event performance, marketing-sourced and influenced pipeline, and revenue contribution.
• Analyze results and optimize programs based on pipeline generation, conversion rates, ROI, and business outcomes.
• Support partner enablement and engagement initiatives.
• Develop partner-facing content, campaign toolkits, sales enablement assets, and communications.
• Coordinate partner training and awareness programs.
• Ensure partners have the tools, content, and resources necessary to effectively position and promote company solutions.
• Manage Market Development Fund (MDF) planning, allocation, and investment strategies across partner programs.
• Evaluate MDF program effectiveness through pipeline, opportunity, and ROI analysis.
• Develop recommendations to optimize partner marketing investments and maximize business impact.
• Track and report on partner-generated pipeline, opportunities, campaign performance, event performance, and ROI.
• Deliver actionable insights and recommendations to improve program effectiveness and partner engagement.
• Maintain accurate reporting and visibility through Salesforce and other marketing technology platforms.
• Provide regular updates to leadership on marketing performance, pipeline contribution, and partner program success.

Kenntnisse

B2B marketing

Channel/partner marketing

Campaign management

Budget forecasting

Stakeholder management

Communication

MDF management

Tools

Salesforce CRM

Marketing automation

Jobbeschreibung

Responsibilities

• Develop and execute integrated marketing programs with VARs, distributors, OEMs, and strategic partners that align partner objectives with company revenue goals.
• Manage MDF, partner marketing calendars, campaign execution, and performance tracking.
• Drive awareness, demand generation, and pipeline creation through co-branded marketing activities.
• Work cross-functionally with Channel Sales, Marketing, Sales, Product Marketing, and Operations teams to execute successful partner programs.
• Build and maintain strong relationships with partner marketing stakeholders to drive engagement and business results.
• Plan and execute partner demand generation programs across field events, trade shows, digital, content, and webinar marketing channels.
• Manage event logistics, budgets, vendors, partner participation, attendee engagement, and post-event follow-up to maximize business impact.
• Track MQLs, campaign performance, event performance, marketing-sourced and influenced pipeline, and revenue contribution.
• Analyze results and optimize programs based on pipeline generation, conversion rates, ROI, and business outcomes.
• Support partner enablement and engagement initiatives.
• Develop partner-facing content, campaign toolkits, sales enablement assets, and communications.
• Coordinate partner training and awareness programs.
• Ensure partners have the tools, content, and resources necessary to effectively position and promote company solutions.
• Manage Market Development Fund (MDF) planning, allocation, and investment strategies across partner programs.
• Evaluate MDF program effectiveness through pipeline, opportunity, and ROI analysis.
• Develop recommendations to optimize partner marketing investments and maximize business impact.
• Track and report on partner-generated pipeline, opportunities, campaign performance, event performance, and ROI.
• Deliver actionable insights and recommendations to improve program effectiveness and partner engagement.
• Maintain accurate reporting and visibility through Salesforce and other marketing technology platforms.
• Provide regular updates to leadership on marketing performance, pipeline contribution, and partner program success.

Qualifications

• 5+ years of B2B technology marketing experience.
• 2+ years of channel, partner, or alliance marketing experience within the technology industry.
• Experience working with VARs, distributors, OEMs, or strategic technology partners.
• Strong experience managing integrated demand generation campaigns, events, webinars, and field marketing programs from planning through execution and measurement.
• Experience managing marketing budgets, forecasting, and investment planning.
• Experience managing MDF programs and evaluating ROI.
• Proficiency with Salesforce CRM and marketing automation platforms.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent communication, presentation, and stakeholder management skills.