Field Marketing Manager

Zenchef; Deutschland; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A growing SaaS company is seeking a DACH Marketing Manager to lead marketing strategy and execution in Germany. This role requires fluency in German and English, along with proven experience in marketing within B2B environments. The ideal candidate will localize the brand and engage with both business and consumer audiences. This position offers an exceptional opportunity for growth in a dynamic market.

Qualifikationen

• Fluency in German and English (written and spoken) is required.
• Proven experience in developing and executing end-to-end marketing strategies.
• Deep understanding of the DACH business culture and competitive landscape.
• Analytical strength to use data for insights.
• Creative mindset for high-impact storytelling.
• Strong ownership and drive to execute.

Aufgaben

• Define and execute the DACH Go-To-Market strategy.
• Work with DACH Sales leadership to align marketing and sales targets.
• Shape the local representation of the Zenchef brand.
• Identify the balance of awareness and performance campaigns.
• Develop a localized content strategy for SEO.
• Lead B2B and B2C marketing activations.
• Plan and maximize ROI from local events.
• Collaborate on strategic partnerships for market growth.

Kenntnisse

Fluency in German and English

Experience in developing marketing strategies

Understanding of DACH culture and media

Analytical skills

Creative mindset

Execution excellence

Jobbeschreibung

About Zenchef

At Zenchef, we empower over 20,000 European restaurants. Our platform streamlines reservations, optimizes table management, and fosters lasting connections. With a suite of features enhancing the entire dining journey, we redefine experiences, turning first‑time diners into loyal regulars. Our mission is to create memorable dining moments, and our vision is a restaurant industry where technology brings people together at the table.

At Zenchef, our core values—Craft, Thrive, and Heart—guide everything we do. We are dedicated craftspeople who blend ownership with hospitality, prioritize quality, and embrace continuous growth. Leadership, a focus on long‑term success, and a commitment to development shape our decisions, creating an environment where everyone can thrive. Rooted in trust and compassion, we celebrate unity and cherish the moments we share together.

🏆 Your Goal: Own the Market & Build a Legacy

Zenchef is poised for a massive expansion in the DACH region (Germany, Austria, and German‑speaking Switzerland), and we are looking for a dynamic and visionary DACH Marketing Manager to lead the charge. You will own the end‑to‑end marketing strategy, from brand awareness to lead generation and customer retention across the region. With a current market share of just 1%, the opportunity for growth is exceptional. We’re seeking a candidate who understands Zenchef’s DNA and can localize our global success into a high‑impact, hyper‑local growth strategy that will define our presence in one of Europe’s most strategic markets.

🫱🏼🫲 What You Will Own & Achieve:

The mission of this role is straightforward: in line with Zenchef’s global marketing vision and business objectives for Germany, define and execute the DACH Go‑To‑Market (GTM) strategy to drive sustainable, measurable growth across the region.

1. Strategic Leadership & Orchestration

   • Define and execute the DACH GTM strategy: Leverage our global marketing playbooks to build a marketing plan and editorial calendar that are fully adapted to the local restaurant industry.
   • Strategic Business Partner: Work hand‑in‑hand with the DACH Sales leadership to align marketing goals with sales targets and accelerate pipeline and revenue growth.
   • Brand Localization: Shape the local look, tone, and voice of the Zenchef brand so it authentically resonates with DACH restaurateurs.

2. Full‑Funnel Execution & Growth

   • Performance Marketing: Identify the right balance between awareness and performance campaigns across paid channels to drive qualified, sales‑ready leads. Ensure that all paid media assets are native, high‑quality, and culturally relevant.
   • Content & SEO: Develop a localized content and SEO strategy to position Zenchef as the trusted thought leader in the DACH market.
   • B2B & B2C Activation: Lead both business‑oriented marketing (B2B) and consumer‑facing activations (B2C) to create a strong network effect.
   • Local PR & Owned Channels: Oversee local PR efforts and ensure that all owned assets (website, app, content) are fully optimized for the market.

3. Community & Partnership

   • Events & Tradeshows: Plan, execute, and maximize ROI from all local industry events and trade shows.
   • Strategic Partnerships: Collaborate with the global partnerships team to identify and execute high‑impact co‑marketing and business collaborations that unlock new audiences, expand distribution channels, and accelerate market growth.
   • Social & Community: Build an engaged local community through relevant social platforms, leveraging ambassadors and influencers as core advocates of the Zenchef brand.

🍽️ What you bring to the table:

• Fluency in German and English (written and spoken) is required.
• Proven experience in developing and executing end‑to‑end marketing strategies, ideally in a fast‑growing B2B SaaS environment.
• Deep understanding of the DACH business culture, media ecosystem, and competitive landscape. Experience in the restaurant, hospitality, or tech sector is a strong advantage.
• Analytical strength: Ability to use data to drive insights, measure success, and continuously optimize.
• Creative mindset: Ability to differentiate the brand and cut through market noise with original, high‑impact storytelling.
• Execution excellence: Strong ownership, autonomy, and drive to execute from strategy to delivery.