Expert Telco Loyalty & Customer Lifecycle (m/f/d)

MediaMarktSaturn Plattform Services GmbH; Düsseldorf; On-site; EUR 60,000 - 90,000; Full time

Job summary

MediaMarktSaturn Plattform Services GmbH in Düsseldorf seeks a lifecycle marketing professional to own the onboarding-to-pre-renewal blueprint and drive engagement, communications, and cross-/upsell in the loyalty ecosystem.

You will collaborate with country teams and the central Loyalty group to translate journeys into campaigns, optimize customer value, and ensure Telco services become a core part of the program while driving adoption and retention.

Qualifications

• Experience in lifecycle management, CRM, and customer engagement.
• Experience translating journeys into campaigns and communications.
• Strong understanding of in-life value creation.
• Experience in loyalty programs, customer retention, or customer value management.
• Experience in telecommunications, mobile subscriptions, or related subscription-based businesses is strongly preferred.

Responsibilities

• End-to-end lifecycle blueprint from onboarding to pre-renewal.
• Definition of post-purchase and always-on campaigns.
• Ownership of onboarding communication and feature education.
• Development of cross- and upsell logic during contract life.
• Coordination of implementation with campaign, digital, compliance, and country teams.
• Alignment of lifecycle logic with proposition, retention, and CX/NPS insights.
• Integration of Telco use cases into the existing Loyalty ecosystem.
• Best-practice sharing and standardization across countries.
• Tracking and optimization of business case performance throughout the customer lifecycle.

Skills

Lifecycle management

CRM

Customer engagement

Campaign translation

In-life value creation

Loyalty programs

Telecom / subscription business

Education

Degree in Business, Marketing, CRM, Digital Business

Tools

CRM systems

Job description

Your Tasks

• End-to-end lifecycle blueprint from onboarding to pre-renewal
• Definition of post-purchase and always-on campaigns
• Ownership of onboarding communication and feature education
• Development of cross- and upsell logic during contract life
• Coordination of implementation with campaign, digital, compliance, and country teams
• Alignment of lifecycle logic with proposition, retention, and CX/NPS insights
• Integration of Telco use cases into the existing Loyalty ecosystem
• Best-practice sharing and standardization across countries
• Tracking and optimization of business case performance throughout the customer lifecycle

Your Profile

• Degree in Business, Marketing, CRM, Digital Business, or similar
• Experience in lifecycle management, CRM, and customer engagement
• Experience translating journeys into campaigns and communications
• Strong understanding of in-life value creation
• Experience in loyalty programs, customer retention, or customer value management
• Experience in telecommunications, mobile subscriptions, or related subscription-basedbusinesses is strongly preferred
• International and cross-functional experience is beneficial but not required

About Us

The Services & Solutions Team manages the portfolio of service products sold in all of MediaMarktSaturn retail channels and country portfolios. They lead the way in designing and selling solutions, that allows customers to make the most out of their technology.

This role builds and owns the lifecycle blueprint from onboarding to pre-renewal and drives engagement, information, service communication, and cross-/upsell during contract life. In close collaboration with the central Loyalty team, the role ensures that Telco services become an integral part of the MediaMarktSaturn loyalty ecosystem while driving adoption, engagement, and customer value across markets.

Our best solutions arise when diverse perspectives come together. Diversity is key to achieving our vision of becoming the Experience Champion in Consumer Electronics. We value diversity, promote equal opportunities, and foster inclusion – join our team!

Job Infos

Location:Düsseldorf, Ingolstadt

MediaMarktSaturn Retail Group

Department:HQ - Services & Solutions

Entrylevel:Professional Level

Type of Employement:Full Time

Working Hours:37,5

Persona:Job Requisition HQ Employee