e-commerce performance marketing manager in D2C

FRITZ!; Berlin; Hybrid; EUR 50,000 - 75,000; Full time

Benefits offered by this job

30 дней отпуска

Гибридная работа

Бонусы за успех компании

44 € Deutschlandticket

JobRad bicycle leasing

Urban Sports Club

27 € на формирование капитала

Субсидия на питание 20 € в неделю

Свободный завтрак и выбор блюд

Скидка 30% на продукцию FRITZ!

Job summary

FRITZ! ищет эксперта по маркетингу для планирования и реализации кросс‑канальных кампаний в рамках национального и международного D2C рынка.

Кандидат отвечает за бюджет, оптимизацию и совместную разработку стратегий с командами продаж, контента, дизайна и CRM, а також поддерживает SEO‑инициативы для роста узнаваемости и выручки в целевых странах.

Qualifications

• Высшее образование в области маркетинга, бизнеса, электронной коммерции или медиа.
• Несколько лет опыта в performance-мarketing, фокус на E‑Commerce/D2C.
• Глубокие знания Google Ads, Meta Ads, Google Analytics и систем отслеживания.

Responsibilities

• Вы планируете, внедряете и оптимизируете кросс‑канальные кампании для национального и международного D2C рынка.
• Ответственность за планирование бюджета, управление и оптимизацию кампаний по всем каналам.
• Разработка рыночно‑специфических стратегий совместно с отделами продаж, контента, дизайна и CRM.
• Поддержка развития международной партнерской сети и SEO‑стратегии для роста органического трафика.

Skills

Performance marketing

E‑Commerce / D2C

Google Ads

Meta Ads

Google Analytics

Tag management

Analytical thinking

Strategic planning

German (C1)

English (C1)

Education

Marketing, Business, E‑Commerce or Media degree

Tools

Tag management systems

Analytics tracking setup

Job description

Описание

Описания нет

Задачи

You plan, implement, and optimize cross-channel performance marketing campaigns for our national and international D2C focus markets, with a view to expanding into further countries. You are responsible for budget planning, management, and optimization across all relevant channels (e.g., Meta, Microsoft, Search, Display, LinkedIn, Affiliate) and ensure maximum efficiency and performance. Together with internal teams such as Sales, Content, Design, and CRM, as well as external agencies, you develop market-specific strategies that sustainably increase revenue and visibility. You support the development of the international affiliate and partner network and the targeted advancement of our SEO strategy to increase organic reach in our target markets. Based on relevant KPIs, you analyze campaign performance, derive well-founded recommendations for action, and drive continuous, data-based optimization. You also actively help build processes and structures within the D2C marketing team to secure long-term international growth.

Требования

Completed degree in Marketing, Business, E-Commerce, or Media. Several years of experience in performance marketing, with a focus on E-Commerce/D2C. In-depth knowledge of Google Ads, Meta Ads, Google Analytics, and tracking and tag management systems. Analytical and strategic thinking, combined with an independent, structured, and well-organized approach to work, even in a highly dynamic environment. Very good German and English skills (at least C1 level). Будет плюсом: Italian, Spanish, Dutch, or French are an advantage

Условия

• 30 days of vacation, with Christmas Eve and New Year's Eve off.
• Hybrid working model with the option to work from home several days a week.
• Financial participation in the company's success through bonus payments.
• 44 euros toward the Deutschlandticket.
• Travel sustainably with our JobRad bicycle leasing offer.
• Urban Sports Club membership.
• Capital-forming benefits of 27 euros per month.
• Meal subsidy of up to 20 euros per week for Foodji.
• A varied and free breakfast selection.
• 30% discount on all our FRITZ! products.
• Access to the Corporate Benefits program.
• Opportunity for workations, sabbaticals, and job sharing.
• Paid special leave for partners after the birth of a child.
• Individual professional development opportunities and an open culture of learning from one another.
• Unique team events, e.g., barbecues, a Christmas party, and the big FRITZ! Summer Festival, to which your family is also invited.