E-commerce Manager, Marketing

Jobtailor; Göttingen; Vor Ort; EUR 42.000 - 62.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a growth-focused marketing professional to own end-to-end e-commerce marketing, from planning to optimization across the customer journey. You will manage traffic sources, collaborate with performance marketing, content, design, and external agencies to drive growth and revenue.

You will monitor KPIs such as ROAS, CAC, and conversion rates, develop launches and campaigns, and translate market trends into actionable strategies for product and marketing alignment.

Qualifikationen

• Several years of experience in e-commerce or online marketing.
• Strong understanding of performance marketing and funnel logic.
• Experience with shop systems such as Shopify or comparable platforms.
• Confident working knowledge of analytics tools (e.g., Google Analytics, tracking tools, dashboards).
• Analytical, structured and independent working style.
• High level of initiative, solution-orientation and an entrepreneurial mindset.

Aufgaben

• Plan, implement and optimize marketing activities across the entire customer journey.
• Manage and optimize traffic sources (paid ads, email marketing, SEO, social media).
• Work closely with performance marketing, content, design and external partners/agencies.
• Monitor relevant KPIs (revenue, ROAS, CAC, conversion rate) and provide regular reporting.
• Develop product launches and sales campaigns (e.g., drops, seasonal sales, limited editions) and contribute creative ideas.
• Monitor market trends, competitors and platform behavior and use these insights to further develop our strategy.
• Act as the interface between marketing, product development and customer support — with a clear focus on growth.
• Take operational responsibility for advertising campaigns (Meta, TikTok, Google, and where applicable, influencer marketing & UGC).

Kenntnisse

Marketing Optimization

Traffic Management

Sales Campaign Development

Market Trend Analysis

Funnel Logic

Tools

Shopify

Google Analytics

Tracking Tools

Dashboards

Jobbeschreibung

Responsibilities

• Plan, implement and optimize marketing activities across the entire customer journey
• Manage and optimize traffic sources (paid ads, email marketing, SEO, social media)
• Work closely with performance marketing, content, design and external partners/agencies
• Monitor relevant KPIs (revenue, ROAS, CAC, conversion rate) and provide regular reporting
• Develop product launches and sales campaigns (e.g., drops, seasonal sales, limited editions) and contribute creative ideas
• Monitor market trends, competitors and platform behavior and use these insights to further develop our strategy
• Act as the interface between marketing, product development and customer support — with a clear focus on growth
• Take operational responsibility for advertising campaigns (Meta, TikTok, Google, and where applicable, influencer marketing & UGC)

Requirements

• Several years of experience in e-commerce or online marketing
• Strong understanding of performance marketing and funnel logic
• Experience with shop systems such as Shopify or comparable platforms
• Confident working knowledge of analytics tools (e.g., Google Analytics, tracking tools, dashboards)
• Analytical, structured and independent working style
• High level of initiative, solution-orientation and an entrepreneurial mindset

ATS Optimization Keywords

Hard Skills

• Marketing Optimization
• Traffic Management
• Sales Campaign Development
• Market Trend Analysis
• Funnel Logic

Soft Skills

• Analytical Thinking
• Solution Orientation
• Independent Working Style
• High Initiative
• Creative Problem Solving