Marketing Generalist

Jobtailor; Leinfelden-Echterdingen; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor in Germany seeks an experienced Digital Marketing Specialist to help shape and execute a practical strategy in coordination with senior management.

You will maintain the website, plan and monitor paid campaigns (Google Ads, LinkedIn), perform keyword research and manage external providers while creating content for the website, blog and social channels.

Qualifikationen

• Several years of solid experience in digital marketing, ideally in a B2B environment
• Very good knowledge of web analytics tools, e.g., Google Analytics or comparable tools
• Experience with content management systems, preferably WordPress or a headless CMS
• Independent, structured working style with a strong implementation focus
• Very good German (at least C1)
• Confident English
• Tech affinity and strong analytical/digital skills
• Creative sensibility and strong conceptual abilities

Aufgaben

• Development and implementation of a practical digital marketing strategy in coordination with senior management
• Maintenance, upkeep and further development of the website
• Planning, execution and monitoring of paid campaigns, e.g., Google Ads and LinkedIn
• Conducting keyword research, on-/off-page optimization, campaign management and performance tracking
• Managing and coordinating external marketing service providers
• Creating and editing content for the website, blog, LinkedIn and whitepapers
• Developing and optimizing target-group-specific landing pages
• Monitoring and evaluating new digital marketing trends and continuously improving the marketing toolset
• Collaborating with HR and Sales on employer branding and lead generation

Jobbeschreibung

• Development and implementation of a practical digital marketing strategy in coordination with senior management
• Maintenance, upkeep and further development of the website
• Planning, execution and monitoring of paid campaigns, e.g., Google Ads and LinkedIn
• Conducting keyword research, on-/off-page optimization, campaign management and performance tracking
• Managing and coordinating external marketing service providers
• Creating and editing content for the website, blog, LinkedIn and whitepapers
• Developing and optimizing target-group-specific landing pages
• Monitoring and evaluating new digital marketing trends and continuously improving the marketing toolset
• Collaborating with HR and Sales on employer branding and lead generation

Requirements

• Several years of solid experience in digital marketing, ideally in a B2B environment
• Very good knowledge of web analytics tools, e.g., Google Analytics or comparable tools
• Experience with content management systems, preferably WordPress or a headless CMS
• Independent, structured working style with a strong implementation focus
• Very good German (at least C1)
• Confident English
• Tech affinity and strong analytical/digital skills
• Creative sensibility and strong conceptual abilities

Core Competencies

Demonstrates expertise in developing and implementing digital marketing strategies, managing paid campaigns, and optimizing web content. Proficient in web analytics and content management systems, with strong analytical skills and a focus on continuous improvement.

Highest-signal resume keywords

• Digital Marketing Strategy Development
• Google Ads Campaign Management
• Web Analytics (Google Analytics)
• Content Management Systems (WordPress)
• B2B Digital Marketing Experience

ATS Optimization Keywords

Hard Skills

• Keyword Research
• On-/Off-Page Optimization
• Performance Tracking
• Landing Page Optimization
• Content Creation and Editing

Soft Skills

• Independent Working Style
• Structured Approach
• Creative Sensibility
• Strong Conceptual Abilities

Industry Keywords

• B2B Marketing
• Digital Marketing Trends
• Employer Branding
• Lead Generation

Tools & Technologies

• Google Ads
• Google Analytics
• WordPress
• Headless CMS