Director Marketing (m/f/d)

Adsquare; Berlin; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Flexible work models

Annual learning budget

30 vacation days

BVG company ticket

Urban Sports Club membership

Pension scheme

Regular team and company events

Latest hardware and tools

Job summary

A leading advertising technology company in Berlin is seeking a Director of Marketing to develop and execute a global marketing strategy. The ideal candidate has over 7 years of B2B marketing experience, including 3 years in a management role, and a strong aptitude for data-driven management. This role offers flexible work models and numerous perks including a generous vacation policy and individual learning budget.

Qualifications

• 7+ years of progressive B2B marketing experience.
• 3+ years managing teams and strategy.
• Proven success in leading high-performance teams.
• Strategic thinker with hands-on execution and accountability.

Responsibilities

• Lead and develop a high-performing marketing team.
• Own and execute the company's marketing strategy.
• Elevate the global brand presence and manage media relations.
• Develop, own and execute the company’s marketing strategy.
• Define market positioning, messaging and go-to-market strategies.
• Own the Marketing Plan and ensure disciplined communication and execution.

Skills

B2B marketing experience

Team management

Data-driven management

Strategic thinking

Fluent in English

Go-to-market

English fluency

German helpful

Job description

Overview

Join to apply for the Director Marketing (m/f/d) role at Adsquare.

We are seeking a strategic and hands-on Director of Marketing to join our Leadership Team and take full ownership of our global marketing function. As the leader of this core function, you will be responsible for developing and executing a powerful marketing strategy that drives brand leadership, pipeline growth, and measurable revenue impact in the programmatic advertising industry.

Our company is built on clarity, discipline, and accountability. We operate within a structured framework that empowers our teams to execute effectively and achieve ambitious goals. The Director of Marketing holds a critical seat on our Leadership Team and is expected to embody our core values of Drive, Resilience, No BS, Humility, and a strong Moral Compass to steer our brand and communications with integrity and purpose.

Your Mission

• Lead, mentor, and develop a high-performing marketing team, fostering a culture of ownership and accountability.
• Set clear quarterly priorities for the department and manage the team towards achieving these objectives.
• Oversee departmental operations, conduct regular performance check-ins, and remove roadblocks to ensure your team's success.
• Develop, own, and execute the company's marketing strategy, aligned with our long-term vision and annual business objectives.
• Define and sharpen market positioning, messaging, and go-to-market strategies to solidify leadership in the location intelligence space.
• Own the Marketing Plan and ensure it is communicated with clarity and executed with discipline across the organisation.

Marketing Operations & Measurement

• Oversee all marketing operations, including the martech stack, budget management, and departmental KPIs.
• Drive the full funnel: from brand awareness and demand generation to lead nurturing and sales pipeline contribution, with a focus on data-driven optimisation.
• Establish and report on KPIs that clearly communicate marketing’s contribution to company-wide revenue goals.

Brand, PR & Communications

• Elevate our global brand presence and establish the company as a thought leader in our category.
• Direct PR and media relations to secure high-impact coverage and manage our reputation.
• Ensure brand consistency and a unified voice across all internal and external communication channels.

Events & Sponsorships

• Define and execute a high-ROI strategy for global events, trade shows, and sponsorships.
• Leverage events to build brand, strengthen client relationships, and generate qualified leads.

Your Profile

• 7+ years of progressive B2B marketing experience, with 3+ years managing teams and strategy (adtech, martech, or B2B SaaS preferred).
• Proven success in leading and developing teams to high-performance standards.
• Strong aptitude for structured, data-driven management frameworks and accountability.
• Strategic thinker with the drive to roll up your sleeves and execute.
• Clear, “No BS” communicator focused on results.
• Resilient and composed in a fast-paced, high-growth environment.
• Humble leader who champions teamwork and builds trust.
• Fluent in English; German is a plus.
• A seat on the Leadership Team, shaping the company’s strategic direction.
• Autonomy to build and scale a world-class marketing function.
• Direct impact on the growth trajectory of a market leader in data, advertising, and technology.
• A transparent, accountable, and value-driven culture where your contributions are highly visible and deeply valued.
• Lead a talented team and make a tangible mark in a dynamic, innovative industry.

Why Us?

On top of a competitive package, we offer:

• Flexible work models: hybrid, plus remote work from anywhere in the world up to 3 months per year.
• Annual individual learning budget of €1,200.
• 30 vacation days per year.
• BVG company ticket, Urban Sports Club membership, and pension scheme.
• Regular team and company events (trust us, our People team knows how to throw a party!).
• Latest hardware and all the tools you need to thrive.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Software Development

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