Digital Marketing Expert (Performance & Demand Generation)

ShapeBlue Ltd; Deutschland; Hybrid; EUR 50.000 - 70.000; Vollzeit

Benefits dieser Stelle

Competitive salary and performance-based bonus

Flexible holiday and leave policy

Ongoing training and development

Zusammenfassung

ShapeBlue Ltd is looking for a Digital Marketing Expert to drive demand generation and enhance digital campaigns. You will be responsible for multi-channel marketing strategies, website performance, and content creation. Candidates should have 5+ years of experience in digital marketing, a strong analytical mindset, and expertise with PPC, SEO, and various marketing tools. The position offers a fully remote working environment and a competitive salary package.

Qualifikationen

• 5+ years of experience in digital marketing across various channels.
• Proven experience in developing demand generation strategies.
• Strong analytical mindset with data interpretation skills.

Aufgaben

• Contribute to the overall marketing strategy aligned with revenue goals.
• Plan and manage multi-channel digital campaigns.
• Improve website performance and user journeys.

Kenntnisse

Digital marketing expertise

Demand generation strategies

PPC and SEO knowledge

Analytics tools proficiency

Content creation

Social media management

Excellent communication skills

Tools

Google Analytics

WordPress

MailChimp

HubSpot

Adobe Photoshop

Jobbeschreibung

Digital Marketing Expert (Performance & Demand Generation)

The Role

ShapeBlue is looking for a Digital Marketing Expert to support and scale our overall marketing efforts – from demand generation and digital campaigns to content, website, and brand presence.

You will play a role in driving pipeline growth while also contributing to the broader marketing function, including website optimisation, content creation, social media, and campaign execution. This is a hands‑on role suited to someone who combines analytical thinking with creative execution and enjoys working across multiple areas of marketing in a B2B technology environment.

Key Responsibilities

• Contribute to the company’s overall marketing and demand generation strategy aligned with revenue goals.
• Plan, manage, and optimise multi-channel digital campaigns (LinkedIn, Google Ads, YouTube, X, Reddit, and others).
• Own and continuously improve website performance, including user journeys, conversion rates, and content updates.
• Develop and execute integrated demand generation campaigns to drive awareness and inbound pipeline.
• Analyse campaign and channel performance, providing actionable insights to improve marketing effectiveness and ROI.
• Collaborate with technical teams to create and promote high‑value content (blogs, white papers, solution briefs, case studies).
• Support the creation of marketing collateral (presentations, emails, videos, product materials).
• Manage and grow the company’s social media presence and engagement across key platforms.
• Monitor and support SEO efforts to improve visibility and organic growth.
• Support the marketing strategy for the new Partners generation.

Requirements

• 5+ years of experience in digital marketing (performance marketing, PPC, SEO, demand generation and similar)
• Proven experience in creating and executing successful demand generation strategies
• Experience with paid advertising platforms (LinkedIn, Google Ads, YouTube, X)
• Understanding of SEO, PPC, email marketing, and content-driven growth
• Hands‑on experience with analytics tools such as Google Analytics and campaign optimisation
• Experience with CMS and marketing tools (WordPress, Elementor, MailChimp or similar automation tools)
• Familiarity with Hubspot
• Strong analytical mindset with the ability to turn data into actionable insights
• Excellent English communication skills (preferably native speaker)
• Ability to manage multiple priorities in a fast-paced environment

Nice to Have

• Experience in B2B or enterprise technology marketing
• Background in IT or cloud infrastructure industry
• Experience running campaigns in high-growth environments
• Familiarity with tools like Adobe Photoshop or Illustrator

What We Offer

• Fully remote position (Europe-based; UK preferred)
• Competitive salary and performance‑based bonus
• Flexible holiday and leave policy
• Collaborative and supportive work environment
• Opportunity to work in an employee‑owned company
• Ongoing training and development in a fast‑evolving technology space

This position is fully remote, but applicants must be located in Europe, preferably the United Kingdom.