Digital Marketing Manager English and German Speaking | Carbmee

Carbmee GmbH; München; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Unique & Powerful Mission

Compensation & Rewards

Health & Wellbeing

Flexible & Balanced

Team Culture

Connection & Networking

Trust & Transparency

Job summary

Carbmee GmbH in Munich is seeking a hands-on Digital Marketing Manager to lead performance, SEO, and content across multiple channels. You will own paid campaigns, drive organic visibility, and coordinate bilingual content creation with internal teams and external partners.

The role emphasizes AI-friendly approaches, data-driven optimization, and collaboration with Sales and Product teams to grow demand and support Carbmee’s climate mission.

Qualifications

• 3–5 years of hands-on digital marketing experience, preferably in a B2B SaaS setting.
• Excellent command of English and German (C2 or native-level).
• Strong ability to plan, execute, and measure multi-channel campaigns.

Responsibilities

• Own and optimize paid performance activities across Google Ads and social channels.
• Lead on-page and off-page SEO initiatives to improve organic visibility.
• Plan, create, and manage bilingual marketing content (English & German).
• Collaborate with freelancers and agencies for content and creative production.

Skills

Performance Marketing

SEO

Content Marketing

PPC

Webflow CMS

Salesforce CRM

Analytics

A/B testing

B2B SaaS

Tools

Webflow CMS

Salesforce CRM

Job description

Intro

Be the driving force behind Carbmee’s digital presence and performance. Shape and execute strategies that amplify our brand, generate leads, and engage customers through innovative and data-driven digital marketing. We're seeking a hands-on, creative and AI-curious Digital Marketing Manager (all genders) in Munich. You will take full ownership of our Performance Marketing, Search Marketing and Social Media Marketing efforts - driving growth and impact in line with our climate mission. You will work closely with our Marketing, Sales, and Product teams to design, implement, and optimize multi-channel campaigns across key digital touchpoints. This role is perfect for someone who is not afraid to get their hands dirty, test ideas quickly and continuously iterate based on performance data.

Your tasks

Performance & Search Marketing

• Own and manage all paid performance marketing activities across performance advertising and AIO / GEO.
• Develop, execute, and continuously optimize paid search strategies, Ads and Landing pages with a focus on maximizing ROI and lead generation
• Stay on top of trends and AI-powered tools to refine and enhance campaign performance

SEO & Website Optimization

• Lead on-page and off-page SEO initiatives to improve organic visibility and rankings
• Optimize website structure and content to drive traffic and conversions
• Leverage AI tools to streamline keyword research, content optimization, and performance analysis

Content & Campaign Management

• Plan, develop, and manage engaging digital marketing content in both English and German (Mandatory).
• Collaborate with freelancers and agencies to scale content creation, including blog articles, thought leadership, whitepapers, visuals, and video
• Manage visual content using tools like Canva, and coordinate with external partners for advanced creative production
• Monitor performance metrics across all channels and develop actionable insights for continuous improvemeny

Your profile

• 3-5 years of hands-on experience in digital marketing, ideally in a B2B SaaS or technology-driven environment
• Excellent command of both English and German (C2 or native-equivalent level) is required for this role
• Strong creative instincts with the ability to develop, execute, and measure impactful marketing campaigns - independently and in collaboration with freelancers and agencies
• Eager to explore and integrate AI tools into your workflow for campaign optimization and content generation
• Proven track record in managing paid performance campaigns and SEO projects
• Experience with Webflow CMS and Salesforce CRM is a strong plus
• Data-driven mindset with strong analytical skills and a passion for optimization
• Willing to work 3 days/week in our Munich office.

Benefits

• Unique & Powerful Mission: join a fast-growing and ambitious tech company that is shaping the future of carbon management and fighting climate change
• Compensation & Rewards:a steep learning curve and ownership from day one. We offer an attractive compensation package, including virtual stock options
• Health & Wellbeing: Urban Sports Club subscription to stay healthy & fit.1:1 coaching sessions with Nilohealth for your mental well-being.
• Flexible & Balanced: A hybrid setup with 3 days/week in our Munich office. Real collaboration time with the team, plus the flexibility to structure the rest of your week where you focus best.
• Team Culture:Our transparency, Humility, and Accountability values create a unique and supportive working environment. Be part of a multinational, motivated team that thinks work should be fun!
• Connection & Networking:Summer Offsite, Winter Party, and regular team events We give you plenty of opportunities to connect with people, strengthen cross-functional relationships, and boost collaboration
• Trust & Transparency: monthly All-Hands Meetings, weekly update newsletters, and Founders Q&As. We keep you informed on current company numbers and goals