Senior Product Manager DACH (f/m/d)

Bavarian Nordic GmbH; Martinsried; Hybrid; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Bavarian Nordic in Martinsried near Munich is seeking a Senior Product Manager DACH to shape strategy and execution across Germany, Austria, and Switzerland. You will lead a two-person marketing team, shape the DACH brand strategy, and translate insights into commercial actions while collaborating with Sales, Medical, and Global teams.

You should bring strong pharma commercial experience, fluency in German and English, and a hands-on, agile mindset to drive omnichannel marketing and

Qualifikationen

• Strong commercial pharma experience combined with a strategic mindset and an agile environment.
• 8+ years in pharmaceutical commercial roles, ideally in product or brand management, preferably vaccines.
• First direct leadership experience is a plus.
• Strong knowledge of the German healthcare system; knowledge of Swiss/Austrian systems is a plus.
• Proven ability to work closely with sales teams and drive field engagement.
• Strong capabilities in omnichannel marketing and project management.
• Analytical mindset with ability to turn insights into actionable decisions.
• Excellent communicator with a collaborative, proactive approach and the confidence to influence stakeholders.
• Pioneering mindset; enjoy building, testing and improving as you go.

Aufgaben

• Lead and develop the dedicated marketing team while supporting broader DACH priorities and organization
• Shape and execute the DACH brand strategy, tactical plans, and KPI tracking
• Turn market and customer insights into commercial actions and growth opportunities
• Lead key strategic brand initiatives that drive business impact
• Drive cross-functional collaboration to ensure strong local execution across DACH
• Advance omnichannel engagement while managing budget and vaccine supply

Kenntnisse

Pharma marketing

Leadership

Omnichannel marketing

Project management

Stakeholder management

Analytical mindset

Communication

8+ years exp

Ausbildung

Business or Life Sciences degree

Jobbeschreibung

At Bavarian Nordic, we are driven by a clear purpose: saving and improving lives through innovative vaccines. As part of our continued growth in the vaccine travel health business, we are looking for a Senior Product Manager DACH (f/m/d) offering a unique opportunity to shape strategy and execution across Germany, Austria, and Switzerland. If you want to be part of a growing organization which the opportunity to drive strong impact in one of the key vaccine markets for Bavarian Nordic, we would love to hear from you.

Your impact

You will drive the commercial performance of several key brands across DACH, combining strategic brand leadership, omnichannel engagement, and strong stakeholder management. Working closely with Sales, Medical, and Global teams, you will translate insights into action, challenge the status quo, and elevate field impact. Success in this role requires a pioneering, hands-on mindset and the agility to turn ideas into action in a dynamic environment. You will lead a team of two marketers reporting to the Marketing Director DACH. The position is based in Martinsried near Munich (Germany), hybrid work is possible. The role involves approximately 20% travel in the DACH region.

Your responsibilities

• Lead and develop the dedicated marketing team while supporting broader DACH priorities and organization
• Shape and execute the DACH brand strategy, tactical plans, and KPI tracking
• Turn market and customer insights into commercial actions and growth opportunities
• Lead key strategic brand initiatives that drive business impact
• Drive cross-functional collaboration to ensure strong local execution across DACH
• Advance omnichannel engagement while managing budget and vaccine supply

Your profile

• To succeed in this role, you bring strong commercial pharma experience combined with a strategic mindset and the ability to navigate a very agile environment.
• Relevant academic background (e.g. Business, Marketing, Life Sciences) combined with fluency in German and English 8+ years professional experience in pharmaceutical commercial roles, ideally in product or brand management preferably in vaccines.
• First direct leadership experience is a plus.
• Strong knowledge of the German healthcare system. Additional knowledge of the Swiss and/or Austrian systems is a plus.
• Proven ability to work closely with sales teams and drive impactful field engagement.
• Strong capabilities in omnichannel marketing and project management.
• Analytical mindset with the ability to turn insights into clear, actionable decisions.
• You are an excellent communicator with a collaborative, proactive approach and the confidence to challenge and influence stakeholders.
• You bring a pioneering mindset and enjoy building, testing, and improving as you go.
• You thrive in fast-paced matrix environments, combining strategic thinking with hands-on execution and a pragmatic, agile way of working.

Why join us?

This is an opportunity to take on a strategic and high-impact role in a key region for Bavarian Nordic, with the opportunity to shape both the business and the team in a growing, purpose-driven company.

Ready to make a difference?

Bavarian Nordic is a global vaccine company with a mission to improve health and save lives through innovative vaccines. We are a preferred supplier of mpox and smallpox vaccines to governments to enhance public health preparedness and have a leading portfolio of travel vaccines. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America.

Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

All qualified applications will receive consideration for employment and will not be discriminated against on the basis of race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

For more information visit www.bavarian-nordic.com

#LI-PP1 Join Bavarian Nordic a fully integrated vaccine company focused on the development, manufacturing and commercialization of life-savings vaccines

Our values - our Bavarian Nordic DNA, as we like to call it - are what guide our actions every day. We act as persistent pioneers, embrace change, value being boosted by the team, and believe in protecting lives every day. If that is also a part of your DNA, we invite you to join us in Bavarian Nordic!

For more information visit www.bavarian-nordic.com