Associate Director, Content & Omnichannel Capability Owner Germany (m/f/d)

Bristol Myers Squibb; München; On-site; EUR 120,000 - 160,000; Full time

Job summary

Bristol Myers Squibb seeks an Associate Director to own localization of personalization capabilities in Germany, Munich. You’ll align global standards with local adaptations, guide IT collaboration, and drive content, channels, and data-driven personalization initiatives.

You will lead cross-functional teams, influence strategic decisions, and contribute to shaping the personalization roadmap in a fast-paced pharmaceutical environment.

Qualifications

• Deep expertise in personalization strategies across channels, pharma preferred.
• Leading in a fast-paced cross-functional environment, influencing decisions and coaching teams.
• Working with AI tools for pharma commercial applications.
• Fluency in English; German preferred.
• 6+ years of digital marketing operations in large, complex organisations.

Responsibilities

• Define and govern local marketing capabilities with global standards, applying local adaptations where allowed.
• Own the IT relationship to activate/enable new technologies in the market.
• Oversee content production capabilities and content operations tools.
• Lead omnichannel enablement and personalization platforms (SFMC, consent, personas).
• Measure campaigns and build data for personalization.
• Develop country-level technology roadmaps reflecting Art of the Possible.
• Provide strategic input by anticipating industry trends and translating into capability recommendations.

Skills

Personalization strategy

Omnichannel marketing

Cross-functional leadership

AI in marketing

English fluent

Education

Bachelor’s degree in Marketing/Business

Tools

SFMC

Veeva CRM

JIRA

Workfront

Databricks

DOMO

Job description

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Position Summary

BMS is in the process of rewiring our marketing approach to achieve best-in-class AI-enabled targeted personalization in all of our customer engagements. We are seeking Content and Omnichannel Capability Owners to work in the BMS Munich site. This person will apply their knowledge of the pharmaceutical business and technology to translate local business priorities into technology use cases that enable cutting-edge personalized orchestration journeys.

This position will drive the Brand Teams, Commercial IT, and global CASA capability owners to marry business needs with technical solutions. Ultimately, they will be accountable for the delivery of local adaptations of global capabilities needed for innovative approaches in content models, content operations, content creation, and/or personalization.

This position is a key player on the “Personalization Squad” of Brand, Campaign Delivery leads, Content Specialists, and Analytics & Insights representatives to drive end-to-end personalization execution – by taking the lead in enabling new channels, platforms, or capabilities especially those that are industry-leading.

This position reports to the Director of Content Transformation.

Responsibilities

• Lead the definition and governance of local marketing capabilities in partnership with the Global Capability Owners, including the alignment with global standards with local adaptations/exceptions where allowed.
• Own the relationship with IT to activate/enable new technologies in the market and provide ongoing management
• Content Production capabilities include content model technologies (offshore content hub activation, agentic briefing), content operations tools (MLR AI), and content authoring tools
• Omnichannel Enablement capabilities include channel enablement and personalization platforms (SFMC, consent, GEO, synthetic personas, content-generating AI).
• Campaign Measurement understanding campaign, channel and format impact and building data for personalization
• Accountable for driving IT to develop and efficiently execute country-level technology roadmaps that reflect the Art of the Possible. Makes hard decisions effectively, including communicating and documenting rationale
• Serves as the recognized expert, providing input into strategy by anticipating industry trends and translating them into capability recommendations that enhance content delivery and/or personalization

Qualifications

• Deep expertise and a proven track record of developing & executing personalization strategies and tactics across all channels (personal and non-personal), preferably in the pharmaceutical industry (or in industries with heavy digital channel usage)
• Leading in a fast-paced cross-functional environment, influencing decisions and coaching teams in a way that produces innovative outcomes
• Working with technology to drive use of AI tools for pharma commercial applications
• Advanced knowledge of interpreting analytical models and using reporting dashboards , including machine learning and predictive analytics
• Fluency in English is required and German is preferred
• 6+ years of experience in digital marketing operations (execution) within a large, complex organisation.
• Deep expertise in most of the following
• Offshore content production models
• AI-assisted briefing or MLR reviews
• Content authoring tools
• Channel activation and maintenance web, IVA, WhatsApp, video, etc
• Content management systems, marketing asset specifications, templates, and workflows.
• Veeva CRM, Workfront, JIRA, SFMC, and consent platforms
• Experience with taxonomy and content tagging is essential
• Experience with next-best action or omnichannel orchestration engines is a plus
• Experience with data systems and reporting is a plus (CSCAN, databricks, DOMO)
• Experience or familiarity with AI enhanced tools and/or platforms is desired.
• undefined

The Following Soft Skills Are Required

• Influencing without authority
• Transformational and innovative mindset
• Driving efficient decision-making
• Translation of technical terms into business language and vice versa
• Project management and documentation

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https //careers.bms.com/ways-of-working.

Supporting People With Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [e-mail]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information https //careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https //careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If this posting is missing required information required by local law or incorrect, contact BMS at [e-mail] with the Job Title and Requisition number. Do not send application related inquiries to this email. To check your application status, please login to your Candidate Home Account.

R1606461 Associate Director, Content & Omnichannel Capability Owner Germany (m/f/d)