Omnichannel Marketing Manager

Life Sciences Recruitment; Frankfurt; Hybrid; EUR 70.000 - 90.000; Vollzeit

Benefits dieser Stelle

Opportunity for innovative customer engagement

Collaborative international environment

Flexibility in working models

Professional growth opportunities

Zusammenfassung

A recruitment agency specialized in life sciences is seeking an experienced Omnichannel Marketing Lead to drive marketing strategies that enhance customer engagement in healthcare. The role requires over 6 years of relevant experience and fluency in both English and German. The ideal candidate will collaborate with cross-functional teams and manage campaigns across various channels. This position offers a hybrid work model and opportunities for professional growth.

Qualifikationen

• Over 6 years of experience in omnichannel or digital marketing, ideally within life sciences or healthcare.
• Strong understanding of customer journeys and multichannel campaign orchestration.
• Confident communicator with strong engagement and presentation skills.

Aufgaben

• Develop and manage omnichannel marketing strategies to enhance customer engagement.
• Lead activation of campaigns across multiple channels including email, web, and social media.
• Collaborate with cross-functional teams to define campaign objectives and KPIs.

Kenntnisse

Omnichannel marketing

Digital marketing

Stakeholder engagement

Customer journey mapping

Consulting skills

Content management

Fluent in English and German

Ausbildung

Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field

Tools

CRM platforms

Marketing automation systems

Digital analytics tools

Jobbeschreibung

Senior Consultant | Experienced Traveller | Ex Professional Golfer | Average Footballer

Location: Germany (Hybrid / Remote-Friendly)

Employment Type: Full-time

About the Role

We are seeking an experienced Omnichannel Marketing Lead to drive the strategy, execution, and optimization of integrated customer engagement initiatives across digital and traditional channels. This role is ideal for someone with strong experience in life sciences, healthcare, or pharmaceutical marketing who can translate business objectives into impactful multi‑channel experiences.

Key Responsibilities

• Develop and own end‑to‑end omnichannel marketing strategies that enhance customer engagement across HCP, patient, and payer audiences.
• Collaborate with cross‑functional teams—including brand, medical, commercial, analytics, and creative—to define campaign objectives, KPIs, and channel mix.
• Provide consultative guidance on omnichannel best practices, customer journey mapping, and personalization tactics.

Campaign Execution

• Lead the activation of omnichannel campaigns across channels such as email, web, CRM, paid media, social, field enablement platforms, and in‑person experiences.
• Ensure content and messaging are consistent, compliant, and tailored to each audience segment and channel.
• Manage vendor partners and internal production teams to ensure timely and high‑quality campaign delivery.

Analytics & Optimization

• Partner with analytics teams to assess campaign performance, identify insights, and drive continuous optimization.
• Monitor KPIs such as engagement, conversion, channel effectiveness, and customer journey progression.
• Leverage data to refine segmentation, content recommendations, and personalization strategies.

Stakeholder Management

• Serve as a trusted advisor to senior commercial and marketing stakeholders.
• Facilitate workshops, planning sessions, and capability presentations.
• Ensure alignment across global, regional, and local teams where applicable.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• 6+ years of experience in omnichannel or digital marketing, ideally within life sciences, healthcare, pharmaceuticals, or a regulated industry.
• Strong understanding of customer journeys, multichannel campaign orchestration, and digital channel ecosystems.
• Experience working with CRM platforms, marketing automation systems, and content management tools.
• Confident communicator with strong stakeholder engagement, consulting, and presentation skills.
• Ability to balance strategic thinking with hands‑on execution.

Preferred Skills

• Experience working with global or regional marketing teams.
• Knowledge of consent, privacy, and compliance guidelines in European healthcare marketing.
• Familiarity with AI‑driven personalization, marketing technology stacks, and digital analytics tools.
• Fluency in both English and German.

What We Offer

• Opportunity to shape innovative customer engagement programs in the healthcare and life sciences sector.
• A collaborative, international work environment.
• Flexibility in working models (remote, hybrid).
• Professional growth and continuous learning opportunities.

Seniority level

Mid‑Senior level

Job function

Marketing and Science

Industries

Biotechnology Research and Pharmaceutical Manufacturing