Demand Generation Manager

ConnectWise; Deutschland; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

ConnectWise is seeking a Demand Generation Manager to own the go-to-market engine for targeting IT buyers across industries. You will define and execute the playbook, build scalable demand programs, and drive pipeline and revenue.

Collaborate with Sales, PMM, and Marketing Ops to optimize the funnel and measure performance. The role requires hands-on Martech experience and a data-driven, action-oriented mindset, with preference for SaaS/IT channel backgrounds.

Qualifikationen

• 6+ years in B2B demand generation with pipeline targets.
• Experience building demand gen programs from scratch.
• Strong cross-functional instincts with Sales and PMM.
• Hands-on Martech experience with Salesforce, Marketo or HubSpot, Outreach.
• Data-driven mindset for continuous performance improvement.
• SaaS or IT channel environment experience preferred.
• Bachelor’s degree or equivalent work experience.

Aufgaben

• Own the demand generation strategy and execution for internal IT buyers.
• Develop and launch integrated campaigns spanning channels and brand.
• Orchestrate campaigns with Field Marketing, Digital Marketing, and Marketing Ops.
• Own pipeline metrics including MQL, SQO, and bookings contribution.
• Partner with Rev Ops to build reporting rhythms and optimize leakage.
• Act as internal champion for the internal IT buyer segment.

Kenntnisse

Pipeline ownership

Cross-functional collaboration

Data-driven mindset

Demand generation strategy

Bias toward action

SaaS/IT channel experience

Ausbildung

Bachelor's degree or equivalent

Tools

Salesforce

Marketo

HubSpot

Outreach

Jobbeschreibung

Demand Generation Manager, Internal IT

ConnectWise is looking for a Demand Generation Manager to own the go-to-market engine for targeting buyers in IT departments (internal IT) across multiple industries. You’ll help build the strategy from the ground up and drive the execution that turns it into pipeline and revenue. If you thrive in an environment where you get to define the playbook, not just run it, this is your opportunity.

• Own the demand generation strategy and execution for IT buyers across target industries, partnering closely with Sales leadership and cross-functional teams to build a scalable, high-performing growth engine
• Help evolve and operationalize ConnectWise’s go-to-market approach for internal IT, adapting and tailoring existing GTM motions to effectively reach, engage, and convert internal IT buyers.
• Develop and execute integrated campaign strategies spanning channel/indirect motions, digital demand generation, and brand awareness programs to drive pipeline and revenue outcomes.
• Orchestrate integrated campaigns across inbound and outbound channels in partnership with Field Marketing, Digital Marketing, and Marketing Ops
• Own pipeline metrics for the internal IT business, including MQL volume, MQL-to-SQO conversion, pipeline creation, velocity, and contribution to bookings targets.
• Partner with Rev Ops to build reporting rhythms that track performance, surface leakage, and drive continuous optimization
• Act as the internal champion for the internal IT buyer segment, communicating campaign strategy, performance, insights, and upcoming programs to Sales leadership and key stakeholders.
• Identify gaps in the demand engine and bring forward recommendations to close them

What You Bring

• 6+ years in B2B demand generation, with a track record of owning pipeline targets and delivering results, not just executing tasks
• Experience building or launching demand gen programs from scratch, not just optimizing existing ones
• Strong cross-functional instincts: you know how to align with Sales, work with PMM, and get things done without perfect conditions
• Hands‑on experience with Martech (Salesforce, Marketo or HubSpot, Outreach or similar) and a solid grasp of funnel mechanics
• Data‑driven mindset: You leverage data to continuously improve performance.
• Bias toward action, you don’t wait for perfect alignment or a fully built playbook to start moving
• Experience in a SaaS or IT channel environment strongly preferred
• Bachelor’s degree in a related field or equivalent work experience

What Success Looks Like in 90 Days

• You have a clear understanding of the internal IT market opportunity, buyer personas, ICP, competitive landscape, current funnel performance, and gaps in the existing demand engine.
• A 6-month integrated demand plan is defined across channel/indirect, digital, and brand awareness motions, socialized with Sales leadership, and at least one net-new campaign is in-market.
• Weekly or bi-weekly pipeline reporting cadence is established and running
• Sales and SDR teams know exactly what mid‑market demand gen is doing and why

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws. The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [e-mail] or 1-800-671-6898.