Customer Marketing Manager

ConnectWise; Deutschland; Vor Ort; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

ConnectWise is seeking a Customer Marketing Manager to develop and manage customer marketing programs that help partners realize value, renew with confidence, and adopt additional solutions. The role spans activation, value realization, modernization, renewal readiness, and adjacent-solution readiness, collaborating with multiple teams.

The ideal candidate has hands-on B2B lifecycle marketing experience, strong analytical skills, and the ability to translate complex journeys into clear,

Qualifikationen

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years in B2B customer lifecycle marketing.
• Experience building post-sale journeys, renewal campaigns, and expansion programs.
• Experience with customer health data, product usage data, and lifecycle signals.
• Experience partnering with Customer/Partner Success, Sales, and Product Marketing.
• Ability to translate complex journeys into clear, actionable programs.

Aufgaben

• Build retention and expansion programs across post-sale lifecycle.
• Develop scalable lifecycle journeys across activation, onboarding, value realization, adoption, modernization, and renewal readiness.
• Create modernization programs and confidence journeys for migrations to current ConnectWise platform solutions.
• Use health, usage, engagement, and renewal signals to identify relevant partner cohorts.
• Establish triggers, audiences, calls to action, and handoff points for cross-functional teams.
• Collaborate with Product Marketing, Advocacy, Partner Success, and Sales to align messaging and interventions.
• Work with Revenue Operations to establish segmentation, automation, reporting, attribution, and measurement.
• Measure impact and optimize across lifecycle stages and ARR retention/expansion.

Kenntnisse

B2B marketing

Lifecycle marketing

Data-driven decisions

Cross-functional collaboration

Strategic planning

Communication

Program management

Analytical mindset

Ausbildung

Bachelor’s degree in Marketing/Communications/Business

Tools

Marketing Automation

CRM software

Customer success platforms

Jobbeschreibung

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

General Summary:

The Customer Marketing Manager is responsible for building and managing customer marketing programs that help ConnectWise partners realize value, renew with confidence, and become ready to adopt additional solutions. This role owns scalable lifecycle programs across activation, value realization, modernization, renewal readiness, next-workload awareness, and adjacent-solution readiness. The Customer Marketing Manager will work closely with Partner Success, Account Management, Sales, Product Marketing, Professional Services, Education, Revenue Operations, Renewals, Advocacy, and Marketing Operations. The ideal candidate is a hands‑on B2B customer marketer or lifecycle marketer who can turn complex customer journeys and data signals into clear, measurable programs. This individual must be comfortable building new motions, establishing processes, and moving between strategy and execution.

Essential Duties & Responsibilities:

• Build and manage retention and expansion marketing programs across the post-sale partner lifecycle.
• Develop scalable, product-specific lifecycle journeys across welcome, activation, onboarding, value realization, adoption, modernization, and renewal readiness.
• Develop modernization programs and confidence journeys that help partners move from legacy products or versions to current ConnectWise platform solutions.
• Use customer health, product usage, implementation status, education engagement, modernization status, sentiment, renewal confidence, and intent signals to identify relevant partner cohorts.
• Establish clear program triggers, audience criteria, calls to action, and handoff points for Partner Success, Account Management, Sales, and Renewals.
• Partner with Product Marketing, Advocacy, Partner Success, Professional Services, Implementation, Education, Renewals, Sales, and Account Management to align positioning, proof, education, communications, and lifecycle interventions.
• Work with Revenue Operations and Marketing Operations to establish segmentation, automation, reporting, attribution, and program measurement.
• Measure impact, monitor performance and optimize across activation, adoption, value realization, modernization, renewal readiness, expansion‑ready audience creation, handoff quality, pipeline influence, and retained or expanded ARR.

Knowledge, Skills, and/or Abilities Required:

• Strong understanding of B2B customer marketing and post‑sale lifecycle stages, including onboarding, activation, adoption, value realization, renewal, cross‑sell, and expansion.
• Ability to translate complex products and customer journeys into clear, actionable marketing programs.
• Strong understanding of customer segmentation, lifecycle triggers, customer health, product usage, engagement data, and intent signals.
• Ability to balance customer value, retention priorities, and commercial growth objectives, including distinguishing between education, awareness, demonstrated intent, and sales readiness.
• Strong analytical skills and experience using customer and campaign data to define audiences, make decisions, and measure program performance.
• Strong program and project management skills, with the ability to manage multiple programs, audiences, deadlines, and dependencies.
• Ability to build new processes and programs in an evolving environment with limited existing infrastructure.
• Ability to move between strategic planning and hands‑on execution while maintaining attention to detail and broader lifecycle objectives.
• Strong written and verbal communication skills.
• Familiarity with SaaS, technology, MSP, channel, partner ecosystems, or multi‑product platform environments is preferred.

Educational/Vocational/Previous Experience Recommendations:

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Five or more years of experience in B2B customer marketing, lifecycle marketing, retention marketing, expansion marketing, product marketing, or customer success marketing.
• Experience building post‑sale customer journeys, adoption and value realization programs, renewal campaigns, modernization programs, or cross‑sell initiatives preferred.
• Experience working with customer health data, product usage data, lifecycle stages, marketing automation, CRM, or customer success platforms preferred.
• Experience partnering across Customer or Partner Success, Sales, Account Management, Product Marketing, Renewals, Revenue Operations, and Marketing Operations.
• Experience building new programs, operating models, or processes in an evolving SaaS, technology, MSP, channel, or partner ecosystem environment strongly preferred.

Working Conditions:

• Professional office or remote work environment.
• Frequent use of computers, video conferencing, collaboration tools, CRM, marketing automation, and customer success platforms.
• Regular collaboration with global teams and stakeholders across multiple time zones.
• Must be able to manage competing deadlines, changing priorities, and multiple cross‑functional programs.
• Fast‑paced environment requiring flexibility, accountability, strong prioritization, and effective communication.

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [e-mail] or 1-800-671-6898.