CRM specialist in customer retention

N26; Berlin; Hybrid; EUR 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Competitive personal development budg

Work from home budget

Discounts to fitness & wellness membe

Language apps

Public transportation

Premium subscription on your personalN

Subscriptions for friends and family

Zusammenfassung

N26 Inc. приглашает на должность Senior CRM Specialist (Engagement & Retention) в Берлине. Ваша задача — управлять жизненным циклом клиентов начиная со второго месяца, поддерживая активность миллионов пользователей и их вовлеченность в экосистему N26.

Работа гибридная 50/50: вы будете сочетать стратегию жизненного цикла с ручной настройкой кампаний и тесной работой с командой CRM. Ожидается опыт в реализации многоканальных кампаний, аналитика и умение работать в кросс-функциональных группах.

Qualifikationen

• 3+ лет опыта в CRM-ролях
• Успешный опыт реализации CRM-кампаний и оптимизации на должностном уровне
• Сильные технические навыки: HTML, SQL, A/B тестирование
• Умение работать с инструментами CRM для запуска кампаний
• Ориентация на данные и аналитика показателей кампаний
• Отличные коммуникативные и коллаборативные навыки

Aufgaben

• Выполнение многоканальных CRM-кампаний для вовлечения широкой аудитории
• Сотрудничество с кросс-функциональными командами для доставки сложных кампаний
• Соблюдение процессов и повышение эффективности кампаний
• Настройка и поддержка автоматизированных рабочих процессов коммуникации
• Сотрудничество с аналитикой и инженерами данных для data-driven подхода
• Применение A/B тестирования для оптимизации результатов
• Владение и отчетность по KPI
• Разработка и внедрение стратегических кампаний совместно с CRM-менеджерами

Kenntnisse

CRM strategy

Campaign execution

A/B testing

HTML

SQL

Data-driven mindset

Cross-functional collaboration

Communication skills

Reactivation campaigns

Braze experience

Ausbildung

Bachelor's degree in Marketing/Business or related field

Tools

Braze

CRM platforms

Jobbeschreibung

Описание: As a Senior CRM Specialist (Engagement & Retention), you’ll own the customer journey from month two onwards. You’ll play a pivotal role in keeping our millions of users active, engaged, and thriving within the N26 ecosystem. This is a true 50/50 hybrid role: you will split your focus between driving high-level lifecycle strategy and rolling up your sleeves to execute campaigns natively. You'll join our high-performing CRM team in Berlin to solve our most critical retention and reactivation puzzles.

Задачи

• Execute multi-channel CRM campaigns, employing a holistic approach to engage effectively with our customer base.
• Collaborate closely with cross-functional teams and stakeholders to ensure the seamless delivery of complex campaigns, leveraging your operational expertise.
• Champion adherence to established processes, both within your role and among stakeholders, to maximise campaign efficiency and operational excellence.
• Conceptualise, set up, and maintain automated communication workflows that support the achievement of CRM key performance indicators.
• Collaborate with data analytics and data engineers to ensure a data driven approach to your work.
• Utilise A/B testing methodologies to optimise campaign performance, leveraging your technical and analytic proficiency.
• Own and report on the development of your KPI’s.
• Collaborate closely with the CRM team and seasoned CRM managers to conceptualise and plan new strategic campaigns that align with the company's overarching goals.
• Lead the implementation of these strategic initiatives, leveraging your strategic insights and operational expertise to drive success.
• Apply data-driven insights and your understanding of customer segments to ensure targeted messaging and the achievement of strategic objectives.

Требования

• Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
• 3+ years of experience in CRM roles.
• Proven track record in CRM campaign execution and optimisation at a senior level.
• Strong technical skills, including HTML, SQL and A/B testing, to ensure operational excellence.
• Proficiency in CRM tools to drive effective campaigns.
• Data-driven mindset with the ability to analyse and interpret campaign performance data.
• Excellent communication and collaboration skills to lead cross-functional teams effectively.
• Creative problem-solving ability combined with a strategic mindset to drive innovation in CRM initiatives.
• Будет плюсом: Braze experience is a strong plus; Experience with reactivation programs is a strong plus.

Условия

Accelerate your career growth by joining one of Europe’s most talked about disruptors.

• Competitive personal development budget.
• Work from home budget.
• Discounts to fitness & wellness memberships.
• Language apps.
• Public transportation.
• Premium subscription on your personal N26 bank account.
• Subscriptions for friends and family members.
• Additional day of annual leave for each year of service.
• Relocation package with visa support for those who need it.

A high degree of autonomy and access to cutting edge technologies - all while working with a friendly team of peers of diverse nationalities, life experiences and backgrounds.