CRM manager for transactional email

Homeday; Berlin; Hybrid; EUR 55,000 - 85,000; Full time

Benefits offered by this job

Urban Sports Club membership

JobRad

Subsidized lunches

Two learning days per year

Job summary

Homeday in Berlin is seeking a CRM/Email Marketing Specialist to own and optimize transactional email communications from implementation to performance monitoring, shaping customer journeys for buyers and sellers.

You will collaborate across teams to design triggers, improve deliverability (SPF/DKIM awareness), and run data-driven campaigns that inform customers and drive conversions. The role supports remote work, office presence twice a week, and a culture of learning.

Qualifications

• Degree in business, marketing, communications, or related field.
• At least 3 years in CRM or email marketing.
• Experience with Mandrill or Mailchimp and transactional emails.
• HTML skills to maintain email templates.
• Understanding of SPF, DKIM, and email deliverability.
• German C1 and very good English skills.

Responsibilities

• Own and develop transactional email communications end-to-end.
• Collaborate on customer journeys and email campaigns to inform customers and drive conversions.
• Identify new touchpoints and triggers and coordinate with tech teams.
• Monitor performance using metrics like open/click rates and conversions and derive optimizations.

Skills

CRM strategy

Email marketing

Campaign analysis

German language proficiency

Education

Bachelor's degree in business/marketing/communications

Tools

Mandrill

Mailchimp

HTML

Job description

We make the real estate market better for sellers, buyers, and agents. We combine personal advice with innovative technologies to make the property sales process more transparent, efficient, and straightforward. Would you like to actively shape digital communication, develop customer journeys, and make a real difference through data-driven optimization? Join Homeday's CRM team and help shape our transactional email communication for sellers and buyers.

Задачи:

• Ownership & development: You take holistic responsibility for our transactional email communication, from technical implementation and strategic development to performance monitoring.
• Customer journey & email campaigns: You work closely on our customer journeys, understand the processes and goals of the teams involved, and use these insights to develop tailored email campaigns that inform our customers and contribute to conversion.
• Touchpoints & triggers: You identify new touchpoints and relevant triggers along the customer journey and work with our tech teams on their technical implementation.
• Performance & optimization: You analyze our email performance using relevant metrics such as open and click rates as well as actual conversions, and derive specific optimization measures.

Требования:

You have completed a degree in business administration, marketing, communications, or a related field. You have at least three years of professional experience in CRM or email marketing, ideally with a focus on transactional communication. You have already worked with Mandrill, Mailchimp, or comparable tools and understand how email templates, dynamic content, and events work together. You ideally have HTML skills to maintain and adapt email templates. You understand how triggers are activated technically and can formulate requirements in a structured way and coordinate them with tech teams. You have a good understanding of email deliverability and topics such as SPF, DKIM, and bounces, or are motivated to learn about them. You work in a structured and data-driven way and keep track of even complex customer journeys. You have German language skills at least at C1 level, as well as very good English skills.

Условия:

• You get 30 days of vacation, flexible working hours, 10 paid child sickness days, and the opportunity to work remotely.
• You are in the office twice a week and can shape the remaining days according to your needs, making it easy to balance work and private life.
• We offer a free Urban Sports Club membership, a JobRad, and subsidized lunches to support your physical and mental wellbeing.
• With two learning days per year and access to digital learning platforms, we support your professional and personal development.

Regular feedback conversations promote your growth and career. Our open and international team culture is shaped by regular team and company events, after-work drinks, and lively exchange. We value transparent communication and approachable leadership that strengthens collaboration and trust. Our beloved four-legged friends are also welcome in our dog-friendly office. You actively shape Homeday's future. Your ideas matter and make a valuable impact. Homeday is part of the AVIV Group, one of the world's largest digital real estate companies, headquartered in Berlin. The AVIV Group brings together leading brands such as Immowelt (Germany), SeLoger (France), and Immoweb (Belgium), and is backed by investors KKR and CPP Investments.